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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, PEG-100 Stearate, Phenoxyethanol, Nylon-12, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Sodium Benzoate, Silica, Tocopherol. May Contain: Black Iron Oxide (CI 77499), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1827 results
Pleasantly surprised!
I got this mascara mainly for my lower lashes (I love Essence Lash Princess but it gives me panda eyes) but as soon as I got it I tried it on both. Perfectly separates my lashes, no clumps but the perfect amount of volume. The colour is also ideal, a dark enough brown that you don't miss the black. To remove, I warmed up some water in the microwave and it came right off. For the price, this is fantastic!
I would buy again
I tried this one day because I liked the price, and then my granddaughter told its good because it's vegan so I kept on buying it, I have long lashes but on the thin side it makes them fuller
Great mascara
Verified Buyer
Reviewed at
I have been wearing Elf mascara for years! If I can't find it at the store I buy it on line . If I can't find it there I have to buy another brand. Their mascara is hard to get off and gets clumpy!
what's the hype?!
Formula didn't really curly my lashes and it did smudged. Not sure about the hype. Simply didn't work for me.
LOVE THISSSSSS🩵🩵🩵🫶🫶🫶🫶🫶🫶🫶🫶😊🤩
I love this it does not clump and it makes your lashes look sooooo good. I would definitely recommend this and if you have shorter lashes this will make them stand out or if your lashes are barely visible this will help I recommend getting the eyelash curler also with this and as long as I am requesting products get the lip oil to for the whole look I have it in pink quartz.