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e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
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Highlights
Summary
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2611150
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, PEG-100 Stearate, Phenoxyethanol, Nylon-12, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Sodium Benzoate, Silica, Tocopherol. May Contain: Black Iron Oxide (CI 77499), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Why You'll Love It:
Maximum Curl For All Lashes
Get Max Curl in Pitch Black, Black and Brown
Lash 'N Roll in Black
Lash 'N Roll in Brown
Find Your Perfect Mascara:
Get to know e.l.f.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
Most Helpful Critical Review
Basic and does the job.
I have very hooded eyes with fairly decent lashes. Big wands are a no-go for me. I wanted to try this because of the price and the wand. This applies fairly well, especially after it's been used a couple days. It's not too messy, and in between dry and wet. It layers OK. Not too much flaking, but I...
5009 results
Nope
I really like most E.l.f. Products but this one is a big nope! Super dry first use, couldn't get enough on my lashes to notice any difference. Had to just throw it away after a few attempts of use. Hang on to your packaging so you can return it!
Favorite mascara as someone with sensitive eyes
I've gone through probably 10 tubes of this. It's a super natural looking, lightweight tubing mascara that can be built up if needed. Doesn't weigh down my lashes, doesn't flake, and easy to remove. I'm prone to eczema patches around my eyes and this is my go to.
Been using this for a while and I love it
Since middle school ive used the pink cap and green mascara but one day i saw this one and decided to try it. To be honest, i prefer this one so much more! It doesnt flake out at the end of the day plus my lashes last all day if i curl them very well. Try it out! I get the soft black color.
Great price and an amazing mascara
Great mssacara. It goes on smooth and doesn't smudge, doesn't clump. Best is the price! I'm very happy with my purchase and I will buy it again.
Best mascara dupe
Verified Buyer
Reviewed at
Please never discontinue this! I adore this mascara so much, the wand is perfect for my eyelashes and it goes on well. It's such a fantastic rollerlash dupe! I have very straight lashes and must curl them with heat prior, the mascara doesn't literally lift mine as it appears for others, but with curled lashes it looks great. It does clump faster than I'd like in the tube, after a few weeks of use, but for the price I can't complain.