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Anastasia Beverly Hills Kiss Theory Lip Balm
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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657524
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Blue 1 Lake (CI 42090)
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I honestly loved it!
[I received this product in exchange for my honest review] I've been trying the Kiss Theory Lip Balm by Anastasia Beverly Hills in the shade Silk, and I honestly loved it. The first thing that caught my attention was the packaging. It has such an elegant and glamorous look, with that beautiful gold...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
965 results
Hydrating tint with the most perfect Fall
Obsessed with the Anastasia Beverly Hills Kiss Theory Lip Balm in Vellum! The formula is super cushiony and nourishing, giving lips an instant burst of hydration without any stickiness. Vellum is such a stunning, cozy shade for Fall, it gives a soft, natural wash of warm color with a gorgeous glossy finish. It's my new go-to sweater-weather lip product for everyday wear when I want my lips to feel soft and look effortlessly put-together!
I love the shade, neutral beauty so lovely
I love the shade. It's so neutral and it's so pretty moisturizing on the lips. A little goes a long way really nice product highly recommend by for yourself or buy for a friend. I think you could use this daily whether you're going to work or just out and about during the day.




I like it
Kiss Theory Lip Balm exceeted my expectations! 😍 The weight feels super lightweight and non-sticky,making it comfortable for all-day wear😍
Moisturized Lips with a hint of color
[I received this product in exchange for my honest review] Anastasia Beverly Hills Kiss Theory Lip Balm is so cute and tiny for on the go! I love how it kept my lip moisturized. The color VELLUM is the perfect color for me just a nice hint of Brown. The lip balm was not sticky or oily. It was just the perfect amount of moisturizer that my dry lips needed. I think this has the perfect balance of hydration and color. Anastasia Beverly Hills kiss theory lip balm has now become my new go to. 
Fell in Love 👀🤎
[I received this product in exchange for my honest review] The application of this lip balm is as smooth as butter. What a beautiful shade as well. Perfect for the fall season. It isn't sticky and stays on my lips for a while. There's no fragrance but it taste perfectly fine. No stain issue. I totally fell in love with this product. I wear it every day now.