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Summary
Offering a 24-hour volume boost and luxe lather, Joico JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.
Benefits
- Fuller, thicker, bouncier hair
- 24-hour style retention*
- Provides long-lasting humidity protection*
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant, lightweight body
- *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system
Key Ingredients
- Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
- Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
- Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
- SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
Item 2551465
Apply to wet hair. Lather. Rinse Well.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris Stem Extract, Arginine Hcl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium- 47, Sodium Hydroxide, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance/Parfum.
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Sponsored products
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JoiFULL Volumizing Conditioner for Plush, Long-Lasting Fullness
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JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness
Joico
K-PAK Color Therapy Color-Protecting Shampoo
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
My turned out thick smooth and beautiful!!!
I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was ...
Most Helpful Critical Review
DON'T BUY THIS SHAMPOO
I've used Joico Volumizing Shampoo for years without any issues, including a large bottle I previously purchased a few years ago that I just finished the bottle. I had absolutely no issues with the old formula and loved this shampoo. However, I recently bought a new bottle from Ulta in early April a...
92 results
Hair became thinner
My hair became more thinner and easy to break off don't buy.
Nothing like your old Bodyluxe Volumizing shampoo
I am so disappointed that Joico discontinued the Joico Bodyluxe volumizing shampoo & then tried to pass off the Joifull volumizing shampoo as the same thing..it is nothing like your original volumizing shampoo, I found a few bottles around for awhile after but for the last year or more I can't find any..do you have any old stock left or can you bring it back?? so disappointing, if it was not broken why change it, probably cheaper to make but you've lost me & many others as customers now..I would pay more for it if necessary just make it available again..it's the only shampoo that works well on my thin fine hair..thanks!
JoiFull Volumizing Shampoo is the best shampoo ever!
Verified Buyer
It adds lots of Volume and Shine to my hair!
Love It!
Verified Buyer
Shampoo Made a difference in the overall health Of my Hair and scalp.
The BEST
I have never used a better shampoo. My hair feels so sleek and soft! No other shampoo compares.
Questions
Q&A
Showing 5 out of 14 Questions
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Oh, you’re going to love it! Joico JoiFull Volumizing Collection has a wonderful black currant, ripened peach and sweet apple scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
Is this Shampoo okay for everyday use?
- Asked by Lo
- Official Answer By Joico - Brand EngageHi Lo! Thank you for your question. The Joico JoiFull Collection is perfect for everyday use. The collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
Is this shampoo and conditioner good for thick naturally blonde long hair?
- Asked by Ric
- Official Answer By Joico - Brand EngageHi Ric! Thanks for asking. The Joico JoiFull Collection is formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. For thick/coarse dry hair we would normally recommend the Joico Moisture Recovery Collection. You may also like the Joico Blonde Life Brightening Collection which is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How can this be color safe and have sulfates? I have short, fine, color treated hair and am a senior. I certainly want product that protects my hair and color.
- Asked by Lee
- Official Answer By Joico - Brand EngageHi there! Thank you for our question. All of our Collections at Joico are safe for color treated hair. Also, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! ✨💕Was this answer helpful to you
- Q
Is this good for gray, thin hair?
- Asked by DEE
- Official Answer By Joico - Brand EngageHi Dee! Thank you for your question. Absolutely, the JoiFull Volumizing Collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results and is recommended for fine/thin hair. Hope that helps clarify! ✨💕Was this answer helpful to you