Product Reviews Rated 3.58 out of 5 stars
62 Reviews
Most Helpful Positive Review My turned out thick smooth and beautiful!!! I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was thinning. So I thought back to what I did in the past that I'm not doing now And I remembered how well my hair did with this brand (I used the joico red color deposit) and that's why I ordered the volume type. I hoped it would do the same thing and it did. Now I know to stick with this brand for shampoo and conditioner. I will say that I've tried several hair products and because of that I'm able to see how my hair reacts to other product lines. So take that into consideration when trying a new product.
Most Helpful Critical Review Formula changed I have been using joico body luxe shampoo for years. The formula changed to Joifull and it was noticeably less effective. I was still buying it because the process to find a new shampoo is the worst. Ultimately, I developed scalp irritation (burning, skin flaking, greasy patches) from this shampoo and the new formula of Joico moisture recovery conditioner.
If you compare the ingredients labels from the old version of joico body luxe shampoo and joico moisture recovery conditioner to the new ingredients for Joifull and moisture recovery, about 75-80% of the ingredients are different. Such a shame. Joico was such a great brand before all these changes. Onto the long process of trying to find a new shampoo and conditioner.
Reviewed by 62 customers Hair became thinner 1
LynnP from San Diego
My hair became more thinner and easy to break off don't buy.
Nothing like your old Bodyluxe Volumizing shampoo 1
Judy from MB
I am so disappointed that Joico discontinued the Joico Bodyluxe volumizing shampoo & then tried to pass off the Joifull volumizing shampoo as the same thing..it is nothing like your original volumizing shampoo, I found a few bottles around for awhile after but for the last year or more I can't find any..do you have any old stock left or can you bring it back?? so disappointing, if it was not broken why change it, probably cheaper to make but you've lost me & many others as customers now..I would pay more for it if necessary just make it available again..it's the only shampoo that works well on my thin fine hair..thanks!
JoiFull Volumizing Shampoo is the best shampoo ever! 5
Bird from Duluth, MN.
It adds lots of Volume and Shine to my hair!
Love It! 5
BS from TAmpa, fl
Shampoo
Made a difference in the overall health
Of my
Hair and scalp.
The BEST 5
Stef from The Ozarks
I have never used a better shampoo. My hair feels so sleek and soft! No other shampoo compares.
I would only use this product shampoo is the best 5
Jules 48 from Elyria ohio
Love it highlights are bright
Absolutely hate 1
Liz from Michigan
I have fine, thin hair. I had high hopes that this shampoo would actually give me some volume. I've been using it for the last two weeks. My hair has never been so greasy and flat. Absolutely hate this product. Throwing it in the garbage. Don't even think about it if you have hair similar to mine.
Strong scent 1
SnowQueen from Aspen
Sadly, returning it after one use based on strong lingering smell. Its has that cheap sugary scent that reminded me of Victoria secret perfumes. Scents in skin care are irritants, there is no good reason to use them in formulations.
Works OKAY for South Georgia 3
KM1623 from Georgia, USA
Hi! So I have oily to dry hair, it's awful. My hair is oily but dry also. So finding a shampoo to cleanse but not strip is tough. Tried this one versus the Moisture Recovery and I'm not impressed. Granted my hair is to my lower back so I'm not gonna get much volume. If your hair is shorter you may have better luck. However, I didn't mind not having much volume. It cleanses my scalp okay but it made my hair feel waxy almost. It was weird. Good product though. Just not meant for the heat and humidity of South Georgia though.
I've been using this for years 5
CNB from Ca
Great daily shampoo. Doesn't weigh my hair down.
I would buy this for sure again 5
Lin from Melbourne, Florida
This shampoo is amazing for my hair..with curls and wave it's perfect for my hair type..smell is great ..always loved their products but this is my new go to
Adds volume 5
Kristin from Dallas, TX
I have the straightest, finest, flattest hair imaginable. There's a lot of it, but it's extremely fine. And did I mention straight and flat. This gives me volume. Not a lot, but some is better than none in my case, and it's noticeable.
Not a fan of the scent, which just smells like a salon, but I've gotten used to it.
Just wish it wasn't so expensive.
Not for my baby fine hair 1
JGirl from Phoenix, AZ
This product made my hair tangled and frizzy. Not sure whose hair this would be good for but not for baby fine and oily hair. Taking this back.
I will definitely make this a regular shampoo of mine! 5
Vegas Liv from Las Vegas, NV
I have only started using the product... but if it made my hair feel so great just after one use, just think how great it will be after using it on a regular basis!!
would buy again and highly recommend 5
ruby from WV
I had many issues finding a shampoo that worked best with my scalp (dryness) and didn't make my hair extremely oily (I have fine hair). I used it one time and noticed a HUGE difference. Since then, I have continued my use. The biggest pro for myself is that it didn't dry my scalp anymore and seemed it hydrate it. Secondly, it didn't make my hair oily. I also love that the product itself is clear and smells delightful.
I love this product 5
Faidon from Arlington, TX
I have thin hair and it's really hard for me to find good shampoo. Joico is easily one of my top favorites and the smell is so good and long lasting . Love using the shampoo and conditioner
I would definitely buy again 4
Donna from Erie PA
This shampoo works great, gives my hair extra body.
I love it! And I will buy it again. 5
mugwump from Connecticut
I use the shampoo followed by the conditioner, then use a blow dryer on low heat. It leaves my hair soft and full. And I don't have to wash it every day. I do spritz it with water in the morning, let it dry, and comb it. I am a happy customer.
Formula changed 1
Christina from San Antonio, TX
I have been using joico body luxe shampoo for years. The formula changed to Joifull and it was noticeably less effective. I was still buying it because the process to find a new shampoo is the worst. Ultimately, I developed scalp irritation (burning, skin flaking, greasy patches) from this shampoo and the new formula of Joico moisture recovery conditioner.
If you compare the ingredients labels from the old version of joico body luxe shampoo and joico moisture recovery conditioner to the new ingredients for Joifull and moisture recovery, about 75-80% of the ingredients are different. Such a shame. Joico was such a great brand before all these changes. Onto the long process of trying to find a new shampoo and conditioner.
Only ok for occasional use if you have fine hair 2
Molly from Atlanta
It's ok to use this product sparingly. It shouldn't be used as your routine shampoo, especially if you have fine hair.
Good shampoo 5
Tamkil from California
Like the shampoo. Been using it for awhile
Great shampoo 5
Saavyshopper from Yacolt wa
Bought this for my 19-year-old son. He has fine thin hair and it makes his hair seem thicker and keeps it soft without weighing it down
FANTASTIC shampoo! 5
ashndenton from Jackson, TN
LOVE this shampoo. It smells good and lathers so well. Bought this per recommendation from my stylist after coloring my hair and needing to use quality product. Would def buy again.
Good shampoo 4
Kpup from Texas
I like it. It does add volume. It's on the expensive side.
Major breakage from product 1
Paige from Michigan
Was looking for a new volume product and decided to try the shampoo and conditioner. Looked to be working well. About a week into using the product I noticed MAJOR breakage at the crown of my head and also in my bangs. This product takes every bit of oil out of your hair. Do not recommend!