This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
Fantastic shampoo for cool blondes
Verified Reviewer
Submitted as part of a free sample program
This is a great shampoo for blondes! It's pretty gentle on my hair compared to other purple shampoos I use - I can actually use this and the blonde recharge cool blonde conditioner every wash without feeling fried and dry. It rinses out easily, and doesn't turn my hair purple. It says to leave on for 2-5 mins, and I've done the whole range (including a little longer once on accident) without incident. It makes my blonde look like I just had a toner applied. I am NOT a fan of yellow in my hair at all, and this and the conditioner always leave my hair looking cool. I wish it was a little stronger than it is, but I wouldn't be able to use it as frequently if it were. I received this and the conditioner complimentary for testing purposes, and I would definitely buy this!
Great Shampoo for cool blondes
Describe Yourself Natural ashy blonde w/platinum highlights
Verified Reviewer
Submitted as part of a free sample program
This is a great shampoo for blondes! It's pretty gentle on my hair compared to other purple shampoos I use - I can actually use this and the blonde recharge cool blonde conditioner every wash without feeling fried and dry. It rinses out easily, and doesn't turn my hair purple. It says to leave on for 2-5 mins, and I've done the whole range (including a little longer once on accident) without incident. It makes my blonde look like I just had a toner applied. I am NOT a fan of yellow in my hair at all, and this and the conditioner always leave my hair looking cool. I would definitely buy this!
LOVE LOVE LOVE IT!
Submitted as part of a free sample program
This keeps my hair toned and without turning it purple. A lot of times my purple shampoo turns my hair a slight purple tint. This stuff is a platinum blondes best friend!
I love this shampoo!!!
Describe Yourself Damaged blonde hair., Dry hair.
Submitted as part of a free sample program
About once a week.

New holy grail
Submitted as part of a free sample program
I have been blonde my entire life so to say I have tried my fair share of purple shampoos would be an understatement. I found one I loved a few years back and never looked back. Then i was sent a complimentary bottle of Wella purple shampoo and MY MIND WAS BLOWN! I have a new holy grail! This cuts ALL the brass and yellow!