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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2268 results
One of the best curling mascaras on the market
[I received this product in exchange for my honest review] Truly an amazing mascara especially for this price. I didn't even curl my lashes with this mascara and it completely curled them and they stayed curled. The formula is dry right when you open it which I prefer because it holds a curl better but I feel that this makes the mascara dry out quicker. For the price though you can't beat it so I really can't complain.
IncrediCurl
[I received this product in exchange for my honest review] I love love the applicator it makes it easy to get the bottom and top lashes. I always find it hard to find applicators that are not too big for my bottom lashes. I like how smooth it goes on and you have to carefully put it in to define your lash and give it that separated but full lash effect. It adds volume to your eyes if you have no existing lash prior but also does a good job of enhancing lash definition if you have decent lash naturally. My only issue with the formula is that it dries on very fast and if not done properly it can end up looking thick n chunky and because it dries fast, applying additional coats when the first one is dry, can result in a chunky finish
Love this!
My lashes have never looked so good, this mascara made my lashes look volumed, it wasn't drying or flaky, it also didn't have a weird smell to it and it stayed how it first started all day!
I would buy it again
[I received this product in exchange for my honest review] This kind of mascara is quite new version, its thick and volume when I applied on my eyelash. Depends on how is the eyelash texture to be curl or not. And the important thing is removed easily and quickly.
Great
[I received this product in exchange for my honest review] This is a good mascara the applicator makes it easy not to make a mess or hit it on your face! The color is pretty on my eye color and this comes off easily and doesn't tear your lashes