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Highlights
Summary
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo.
Benefits
- Hydrates hair
- Hair is strengthened, nourished, and more manageable
Features
- For Hair Concerns: Brittle, dry hair with breakage
- For Hair Types:
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577893
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this product suitable for color treated hair?
- Asked by Nikki
- Official Answer By Virtue - Brand EngageHi, yes, all Virtue products are color-safe. :)Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
A must have
I have curly hair that is prone to frizz. I've tried a few different products from a few different brands. I have a conditioner that I like and a curl cream that I like, but I haven't found a shampoo I'm fond of enough to continue to purchase it. I saw this shampoo and thought it would be great to t...
Most Helpful Critical Review
Do not recommend
Purchased the shampoo and matching conditioner during the 2022 Gorgeous Hair Event. Due to their smaller size I planned on using them during local getaways so I didn't need to worry about TSA. I wish I had used them more than once or I would have returned them both. Even at 1/2 price they are too...
314 results
Hair Acne
Reviewed at

This shampoo made me break out along the hairline, something I have never delt with before and I do not have sensitive skin. Maybe its just the curl specific shampoo that has this problem
Highly recommend
Reviewed at

Great product! Used to have flakes and don't anymore. I have waves and when I use a curler my curls hold and look fresh. I love this shampoo and the smell is wonderful
Not for me
Reviewed at

All this shampoo did for me is make my hair more unmanageable. I used it 3 times to give it a chance but it was not good.
Works and smells great
Reviewed at

Works and smells great
Curl Shampoo
Reviewed at

Best shampoo, softens my natural wavy hair!