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Virtue Hydrating Curl Shampoo #1
Virtue Hydrating Curl Shampoo #1

Virtue Hydrating Curl Shampoo

Online only

$44.00

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Size:8.0 oz

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Details

Benefits

  • Hydrates hair
  • Hair is strengthened, nourished, and more manageable

Features

  • For Hair Concerns: Brittle, dry hair with breakage
  • For Hair Types:
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick
  • COARSE

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577893

How To Use

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

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Q&A

Showing 1 out of 1 Questions
Q
Is this product suitable for color treated hair?
Asked by Nikki
Official Answer By Virtue - Brand Engage
Hi, yes, all Virtue products are color-safe. :)Was this answer helpful to you

Review Snapshot

by PowerReviews

314 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
A must have

I have curly hair that is prone to frizz. I've tried a few different products from a few different brands. I have a conditioner that I like and a curl cream that I like, but I haven't found a shampoo I'm fond of enough to continue to purchase it. I saw this shampoo and thought it would be great to t...

Versus
Most Helpful Critical Review
Do not recommend

Purchased the shampoo and matching conditioner during the 2022 Gorgeous Hair Event. Due to their smaller size I planned on using them during local getaways so I didn't need to worry about TSA. I wish I had used them more than once or I would have returned them both. Even at 1/2 price they are too...

314 results

Hair Acne

Submitted 5 months ago

By Alex R.

From undisclosed

Reviewed at

Virtue Labs - Syndication

This shampoo made me break out along the hairline, something I have never delt with before and I do not have sensitive skin. Maybe its just the curl specific shampoo that has this problem

Was this review helpful to you?
Highly recommend

Submitted 5 months ago

By Sarah B.

From undisclosed

Reviewed at

Virtue Labs - Syndication

Great product! Used to have flakes and don't anymore. I have waves and when I use a curler my curls hold and look fresh. I love this shampoo and the smell is wonderful

Was this review helpful to you?
Not for me

Submitted 5 months ago

By Nelda Z.

From undisclosed

Reviewed at

Virtue Labs - Syndication

All this shampoo did for me is make my hair more unmanageable. I used it 3 times to give it a chance but it was not good.

Was this review helpful to you?
Works and smells great

Submitted 5 months ago

By Melissa N.

From undisclosed

Reviewed at

Virtue Labs - Syndication

Works and smells great

Was this review helpful to you?
Curl Shampoo

Submitted 6 months ago

By Traci T.

From undisclosed

Reviewed at

Virtue Labs - Syndication

Best shampoo, softens my natural wavy hair!

Was this review helpful to you?