Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
BREAD BEAUTY SUPPLY Hair-Wash Milky Hair Cleanser
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Highlights
The perfect hybrid, a between shampoo and co-wash, Hair-Wash is a lightly foaming, sulfate-free, gentle shampoo inspired by gentle milky skin cleansers for your face. This soft, silky, moisturizing shampoo reliably cleanses without stripping your hair and smells like a bowl of cereal milk.
Benefits
- Milky Soft: Milky soft texture that gently foams
- Sulfate-Free: Bread Beauty Supply uses a cleansing ingredient that gives a clean but silky finish for easy detangling
Key Ingredients
- Aloe Vera: Calms the scalp and deposits essential vitamins and minerals
- Argan Oil: A rich emollient to moisturize and soften strands
- Lemon Tea Tree Oil: Helps to soothe and rebalance the scalp
Formulated Without
- Silicones, Sulfates SLS & SLES, Phthalates, Formaldehydes, Parabens, Formaldehyde-Releasing Agents, Mineral Oil, Coal Tar, Hydroquinone, Triclocarban, Triclosan, Oxybenzone, & Retinyl Palmitate
Item 2603162
Apply your hair wash at the roots. This can be done in sections if your hair is dense and you find it hard to get products on every part of your scalp. The nozzle on hair-wash can help to precisely direct product exactly where you need it, including the very back of your head and the nape of your neck.
Hold the ends of your hair with one hand, and scrub at the scalp with the other. Use force, but be gentle. Only use the pads of your fingers, not your nails.
Glide hair-wash down your strands, repeating this motion to make sure you wash buildup off your strands, too.
Rinse. Double cleanse if needed, and then follow with BREAD hair-mask.
Water, Guar Hydroxypropyltrimonium Chloride, Glycerin, Quaternium-80, Cetrimonium Chloride, Aloe Barabadensis Fruit Juice, Decyl Glucoside, Sodium Lauroyl Lactylate, Cetyl Alcohol, Glyceryl Stearate, Leptospermum Petersonii Oil, Lavender (Lavandula Angustifolia) Oil, Phenoxyethanol, Caprylyl Glycol, Fragrance, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 24Wavy Hair
- 21Very Curly Hair
- 12Straight Hair
Most Helpful Positive Review
not for me, but still a Yes
this wash smells exactly like fruity pebbles. it is light, and actually the performance, texture, and smell actually remind me of one of the seasonal scents from the philosophy's purity line. or maybe the original smell with a fruity twist. not to mention it is as gentle on the scalp and feels just ...
Most Helpful Critical Review
Smells amazing but does nothing
I purchased the Wash Day Essentials kit last summer and just opened the shampoo and masque up a couple of weeks back. I tried this twice and truly hate it. The shampoo smells like lemon pound cake. It's very intoxicating and the only reason why I continue to use it is because it smells absolutely am...
128 results
really great!
i was really surprised with how much i ended up liking this. i was hesitant to try it since its supposed to be a mix between a cowash and a shampoo so i ended up getting the mini size but i was really pleasantly surprised with how much i liked it! the smell was sweet but not overly sweet and i noticed it as soon as i opened the cap. the texture was really smooth and at first i was acared cause it didnt really sud up but it DEFINITELY worked! my hair after was probably the smoothest and most defined ive seen my curls in a while without using additiknal products (i also paired this with the hair mask though).
Hydrating without weighing down my hair
Hair Type Straight Hair
It's very hydrating but without weighing my hair down. It doesn't caused any tangle even before applying hair mask. It's vey creamy formula but don't be fooled by that, it cleanses my hair very well. Plus point, it smells delicious, very vanilla with hints of lemon. The smells last too!

The most moisturizing and milky hair wash!
How I loved using this shampoo, my hair has never been so pampered before. It has a delicious smell, sweet but warm, which is perfect. I love that it is very creamy. It does not produce to much foam like a conventional shampoo, I would describe it as a milky emulsion that rinses easily and leaves my hair clean without drying it out. In fact, from the first wash, it feels very soft even though it is wet. If your hair is dry like mine, you will love it too!


A good hair cleanser
Even I have a straight hair, this product works well with my hair type. The hair cleanser also clean my scalp and my scalp stays clean for 2 more days. But the texture is rich so it took longer than normal for me to rinse it
My New Go-to
I received this product complimentary in exchange for honest review. Love how gentle yet effective this formula is. It smells amazing. So far this is the best cleanser I've found for my very fine, curly hair.