Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The perfect hybrid, a between shampoo and co-wash, Hair-Wash is a lightly foaming, sulfate-free, gentle shampoo inspired by gentle milky skin cleansers for your face. This soft, silky, moisturizing shampoo reliably cleanses without stripping your hair and smells like a bowl of cereal milk.
Benefits
- Milky Soft: Milky soft texture that gently foams
- Sulfate-Free: Bread Beauty Supply uses a cleansing ingredient that gives a clean but silky finish for easy detangling
Key Ingredients
- Aloe Vera: Calms the scalp and deposits essential vitamins and minerals
- Argan Oil: A rich emollient to moisturize and soften strands
- Lemon Tea Tree Oil: Helps to soothe and rebalance the scalp
Formulated Without
- Silicones, Sulfates SLS & SLES, Phthalates, Formaldehydes, Parabens, Formaldehyde-Releasing Agents, Mineral Oil, Coal Tar, Hydroquinone, Triclocarban, Triclosan, Oxybenzone, & Retinyl Palmitate
Apply your hair wash at the roots. This can be done in sections if your hair is dense and you find it hard to get products on every part of your scalp. The nozzle on hair-wash can help to precisely direct product exactly where you need it, including the very back of your head and the nape of your neck.
Hold the ends of your hair with one hand, and scrub at the scalp with the other. Use force, but be gentle. Only use the pads of your fingers, not your nails.
Glide hair-wash down your strands, repeating this motion to make sure you wash buildup off your strands, too.
Rinse. Double cleanse if needed, and then follow with BREAD hair-mask.
Water, Guar Hydroxypropyltrimonium Chloride, Glycerin, Quaternium-80, Cetrimonium Chloride, Aloe Barabadensis Fruit Juice, Decyl Glucoside, Sodium Lauroyl Lactylate, Cetyl Alcohol, Glyceryl Stearate, Leptospermum Petersonii Oil, Lavender (Lavandula Angustifolia) Oil, Phenoxyethanol, Caprylyl Glycol, Fragrance, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 13Wavy Hair
- 11Very Curly Hair
- 4Straight Hair
Most Helpful Positive Review
not for me, but still a Yes
this wash smells exactly like fruity pebbles. it is light, and actually the performance, texture, and smell actually remind me of one of the seasonal scents from the philosophy's purity line. or maybe the original smell with a fruity twist. not to mention it is as gentle on the scalp and feels just ...
Most Helpful Critical Review
Smells amazing but does nothing
I purchased the Wash Day Essentials kit last summer and just opened the shampoo and masque up a couple of weeks back. I tried this twice and truly hate it. The shampoo smells like lemon pound cake. It's very intoxicating and the only reason why I continue to use it is because it smells absolutely am...
60 results
Love this product!
Hair Type Wavy Hair
I received this product for free from Bread in exchange for my honest review. I love the cute packaging and the fragrance was very pleasant, not overpowering. I love how gentle the hair-wash is on my hair. I felt like my hair was more hydrated and so clean. Definitely worth trying, you will be hooked!

Smells incredible
Hair Type Wavy Hair
This smells so good! Not too overpowering, it's just a soft, subtle sweet scent that reminds me of oatmeal cookies. I also love the packaging. Perfect for travel! And as someone with wavy hair, I like that this formula isn't too heavy! It's gentle yet powerful and gets my hair clean without stripping or weighing it down.
Obsessed!
Hair Type Very Curly Hair
My hair has not looked or felt better than after using this wash. I love that it leaves my hair, so clean without stripping it or weighing it down. My hair and my curls look the best they've ever looked And it smells amazing. I am so happy with the way my hair looks after using this. *gifted

My go to!!
It's basically a detox for my hair! It helped me get rid of build up on my scalp and hair without stripping. It smells refreshing and its a light creamy feeling with no residue which i love. I have dry hair so it helped my hair feel hydrated and healthy.
Very moisturizing
This shampoo made my hair feel clean and incredibly soft. The scent was citrusy which isnt my favorite and I prefer a shampoo that lathers more but thats just me…