Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Unavailable to ship
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
Bumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating shampoo for breakage-prone or thinning hair. When used as part of the Full Potential regimen, this invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer
Benefits
- Helps Reduce Breakage
- Helps to Strengthen Strands
- Exfoliates the Scalp
Research Results
- Immediately: 80% of regimen users said hair looks fuller.*
- After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**
- *Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
- **Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
Fragrance Family
- Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.
Work a dab of shampoo into wet hair, lather well, and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.
Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 7 Questions
- Q
Is this shampoo safe for colored hair?
- Asked by CYS
- Official Answer By Bumble & Bumble USWe're so glad you asked! The Bumble and bumble Full Potential Hair Preserving Shampoo is ideal for color-treated hair types who are prone to breakage or thinning.Was this answer helpful to you
- Q
Does Full Potential shampoo contain sulfates?
- Asked by MD
- Official Answer By Bumble & Bumble USThank you for asking! Full Potential Shampoo is not a sulfate-free product. In our research it was found that the chosen sulfates are the best way to gently cleanse while preserving the health of the hair.Was this answer helpful to you
- Q
Is this product gluten free?
- Asked by melib
- Official Answer By Bumble & Bumble USThank you for your inquiry! We cannot make any gluten free claims at this time. We recommend checking with our stylists in the salon for more details.Was this answer helpful to you
- Q
Can this product help with oliy hair?
- Asked by AB
- Official Answer By Bumble & Bumble USThanks for your question. Our Full Potential system is formulated to address concerns with breakage at the scalp. This exfoliating shampoo does remove buildup that can clog pores, which can be helpful if you are experiencing oiliness and build-up at the scalp. We hope that helps!Was this answer helpful to you
- Q
Is this shampoo safe for Keratin-treated hair? Are there sulphates in it?
- Asked by Dani
- Official Answer By Bumble & Bumble USWe haven’t specifically tested these products on hair that's had this service, so we’d ultimately suggest talking with your stylist for a more personalized recommendation.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Curly Hair
- 1Fine Hair
Describe Yourself
- 1Beauty Conscious
- 1Male, mid 40's
- 1I have older hair that tends to break and split
- 1Casual Do-It-Yourselfer
Hair Type
- 1Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Best product out there today!
I bought this immediately when it came out and have been using it for 3 weeks now and have to say that the first time I used it, my hair felt weird, but then it started changing the texture of my hair entirely for the BETTER! My hair is so shiny, soft, manageable and gives it texture I've always wan...
Most Helpful Critical Review
Tangled mess!
I have very fine hair that is naturally wavy/curly. I've found that products for fine hair completely strip out all oils to achieve "volume," but fine hair is also fragile, so it needs a good conditioner to keep it manageable and soft. Before trying this product, I had been using the BB Gentle Shamp...
110 results
Great product, not so great fragrance
Verified Reviewer
Reviewed at
I was really bummed out about this… I really like your products and the shampoo undoubtedly made my hair very happy, however, the fragrance is way way WAY too strong. If you have ever been to a White Fang concert, it kind of smells like that: a little bit of old spice, a little bit of musty weed, and middle aged dudes spilling bourbon cocktails. Unfortunately, I work within close proximity to people, and I don't think I can use this as the smell is far too strong.
Not sure how I feel about this...
Hair Type Straight Hair
Not really sure how to feel about this. Feel like it leaves my hair a rats nest, and requires an extra use if my hair is greasy. Haven't noticed a change in how 'strong' my hair as I seem to still be having a lot of 'shedding'.
It works!
Verified Reviewer
Reviewed at
I've been using this shampoo for about two years now as recommended by my hairdresser and can honestly say I lose less hair now than I did before switching to this product. I do not love the smell of this as I'm washing my hair but the scent does not seem to stay in my hair so that's okay.
I wish the Full Potential regimen came in a travel size
Describe Yourself Male, mid 40's
Verified Reviewer
Reviewed at
I really like this product, the Full Potential regimen actually. I have been using it for nearly 2 years and for me it's a must have! My only negative comments would be: Why is there no travel size available for the shampoo, conditioner and the spray?
Smells horrible
Verified Reviewer
Reviewed at
The fragrance is horrible ! It smells like a bad cologne. So disappointed in this product!!
