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Summary
Highlights
Bumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating shampoo for breakage-prone or thinning hair. When used as part of the Full Potential regimen, this invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer
Benefits
- Helps Reduce Breakage
- Helps to Strengthen Strands
- Exfoliates the Scalp
Research Results
- Immediately: 80% of regimen users said hair looks fuller.*
- After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**
- *Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
- **Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
Fragrance Family
- Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.
Item 2515550
Work a dab of shampoo into wet hair, lather well, and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.
Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 7 Questions
- Q
Is this shampoo safe for colored hair?
- Asked by CYS
- Official Answer By Bumble & Bumble USWe're so glad you asked! The Bumble and bumble Full Potential Hair Preserving Shampoo is ideal for color-treated hair types who are prone to breakage or thinning.Was this answer helpful to you
- Q
Does Full Potential shampoo contain sulfates?
- Asked by MD
- Official Answer By Bumble & Bumble USThank you for asking! Full Potential Shampoo is not a sulfate-free product. In our research it was found that the chosen sulfates are the best way to gently cleanse while preserving the health of the hair.Was this answer helpful to you
- Q
Is this product gluten free?
- Asked by melib
- Official Answer By Bumble & Bumble USThank you for your inquiry! We cannot make any gluten free claims at this time. We recommend checking with our stylists in the salon for more details.Was this answer helpful to you
- Q
Can this product help with oliy hair?
- Asked by AB
- Official Answer By Bumble & Bumble USThanks for your question. Our Full Potential system is formulated to address concerns with breakage at the scalp. This exfoliating shampoo does remove buildup that can clog pores, which can be helpful if you are experiencing oiliness and build-up at the scalp. We hope that helps!Was this answer helpful to you
- Q
Is this shampoo safe for Keratin-treated hair? Are there sulphates in it?
- Asked by Dani
- Official Answer By Bumble & Bumble USWe haven’t specifically tested these products on hair that's had this service, so we’d ultimately suggest talking with your stylist for a more personalized recommendation.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
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Hair Type
Most Helpful Positive Review
Best product out there today!
I bought this immediately when it came out and have been using it for 3 weeks now and have to say that the first time I used it, my hair felt weird, but then it started changing the texture of my hair entirely for the BETTER! My hair is so shiny, soft, manageable and gives it texture I've always wan...
Most Helpful Critical Review
Tangled mess!
I have very fine hair that is naturally wavy/curly. I've found that products for fine hair completely strip out all oils to achieve "volume," but fine hair is also fragile, so it needs a good conditioner to keep it manageable and soft. Before trying this product, I had been using the BB Gentle Shamp...
110 results
The scent overpowered any pro's this product line might have
Verified Reviewer
Reviewed at
I've always loved B&B products and had high hopes for this as well. After the first time using this and the conditioner, it left me sneezing and stuffed up the rest of the morning. The scent is a musty masculine scent, which normally I'd be fine with, but it's so strong smelling I had to re-wash my hair with something else to stop sneezing. if you have any sensitivity to scents, beware of this one.
Great for postpartum
Verified Buyer
My hair stylist recommended the full potential line to me after my first child to help with my postpartum hair loss. Out of all the things I was trying I felt like this absolutely made a difference in the regrowth process & helping to strengthen my hair. This was the first thing I bought after having kid #2!
Not Impressed
I read and watched so many reviews about this shampoo that I finally decided to give it a try. Yeah.... definitely not impressed... First: Bottle is only half filled.... literally weighed it and everything, I got about 4oz of shampoo. I immediately could tell it felt way too light when I took it out of the box. For the price, I definitely expect a full bottle or at least almost full. For half a bottle at this price, that alone is a major no for me. The actual product: Did nothing for my hair. Absolutely nothing. I tried this three different times and each was the same result. Lifeless, thin and by the next morning so "dirty" and oily that it drove me bonkers and I had to immediately rewash my hair. That's less than 24 hours where as I normally can go up to four days between washing. So a definite no for me. Maybe it works for others, we all have different hair types but for myself, it was a total flop and waste of money.
Bumble and Bumble shampoo
Verified Buyer
I use other Bumble and Bumble products so I thought I'd try Full Potential shampoo. I feel my hair is thicker and stays styled longer. I just don't know about the smell. It's not chemical- just alittle rough. I'll finish the bottle to see if it's worth it.
Substitute for Thickening Shampoo Old Formula
Verified Reviewer
Reviewed at
I really like this shampoo. It reminds me of the older formula for the thickening shampoo (major bonus) except better because it gives texture to the hair (the new thickening formula makes fine hair too soft and "gummy"). The smell reminds me of CK One but more towards the masculine side. The smell don't last (bonus). This gave my hair fullness, strength, elasticity, and texture that improved over use. I will continue to buy this. I have not tried the conditioner or spray (I cannot give up my styling cream) but I am sure it is just as great