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Bumble and bumble Full Potential Hair Preserving Shampoo #1
Bumble and bumble Full Potential Hair Preserving Shampoo #1

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Bumble and bumbleFull Potential Hair Preserving Shampoo

Online only|Item 2515550

4.1 out of 5 stars. 106 reviewsQ & A
Size:8.5 oz


Conscious Beauty at Ulta Beauty™

  • Cruelty Free
  • Sustainable Packaging Brand

Bumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating shampoo for breakage-prone or thinning hair. When used as part of the Full Potential regimen, this invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer



  • Helps Reduce Breakage
  • Helps to Strengthen Strands
  • Exfoliates the Scalp

Research Results

  • Immediately: 80% of regimen users said hair looks fuller.*
  • After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**
  • *Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
  • **Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

Fragrance Family

  • Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

How To Use

Work a dab of shampoo into wet hair, lather well, and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.


Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

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