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Virtue Flourish Volumizing Keratin Shampoo for Thinning Hair #1
Virtue Flourish Volumizing Keratin Shampoo for Thinning Hair #1

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VirtueFlourish Volumizing Keratin Shampoo for Thinning Hair

Sale|Item 2592070

4.7 out of 5 stars. 454 reviews
Sale Price $30.80Original Price $44.00

Online only price

Size:8.0 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

Virtue Flourish Shampoo for Thinning Hair delicately removes scalp buildup, cleanses the hair shaft, and clears debris from follicle openings, creating an environment for healthy growth.



  • Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
  • Increase hair volume and fullness
  • Leaves hair feeling healthier and easier to style
  • Nourishes and strengthens, reducing the rate of breakage and helping hair grow to maturity


  • A gentle, lathering shampoo with a clean finish
  • A revolutionary new approach to hair loss, ideal for:
    1. All women with thinning hair
    1. Safe for chemically treated and colored hair

Key Ingredients

  • Alpha Keratin 60ku CLINICAL: Together, two ground-breaking keratin proteins, born from regenerative medicine, form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive
  • Sodium Hyaluronate + Red Algae Extract: Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
  • Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

How To Use

Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.

TIPS: After washing and conditioning, dry hair in sections, lightly squeezing and gently patting out moisture. Rough drying hair with a towel can pull or break fragile new hairs. If you have it, a soft microfiber towel is even better.


Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.