SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Virtue Flourish Volumizing Keratin Shampoo #1
Virtue Flourish Volumizing Keratin Shampoo #1

Virtue Flourish Volumizing Keratin Shampoo

$46.00

Replenish & Save

Size:8.0 oz

Pickup and delivery options

In stock and ready to ship

Save 5% and get free shipping on each subscription order. Cancel anytime!

Yay! You are earning rewards points on this purchase.

Details

Benefits

  • Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
  • Increase hair volume and fullness
  • Leaves hair feeling healthier and easier to style
  • Nourishes and strengthens, reducing the rate of breakage and helping hair grow to maturity

Features

  • A gentle, lathering shampoo with a clean finish
  • A revolutionary new approach to hair loss, ideal for:
    1. All women with thinning hair
    1. Safe for chemically treated and colored hair

Key Ingredients

  • Alpha Keratin 60ku CLINICAL: Together, two ground-breaking keratin proteins, born from regenerative medicine, form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive
  • Sodium Hyaluronate + Red Algae Extract: Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
  • Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Item 2592070

How To Use

Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.

TIPS: After washing and conditioning, dry hair in sections, lightly squeezing and gently patting out moisture. Rough drying hair with a towel can pull or break fragile new hairs. If you have it, a soft microfiber towel is even better.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.

Frequently bought together

3 items

Current Product

Virtue

 

Flourish Volumizing Keratin Shampoo

4.5(1085)

Size

8.0 oz

$46.00

Virtue

 

Flourish Thickening & Detangling Conditioner

4.5(947)

Size

6.7 oz

$46.00

Virtue

 

Flourish Healthy Hair Growth Drug-Free Density Booster

4.4(1137)

Size

4.0 oz

$50.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Virtue

 

Flourish Volumizing Keratin Shampoo

4.5(1085)

Size:

8.0 oz

$46.00

Step 2

Pureology

 

Color Fanatic Multi-Tasking Leave-In Conditioner

4.5(4311)

Size:

6.7 oz

$36.00

Step 3

Matrix

 

Food For Soft Rich Hydrating Treatment Mask for Hair Repair

4.7(1119)

Size:

16.9 oz

$45.00

We think you'll like

12 items

Sponsored products

12 items

Powered by syndigo
Virtue Flourish x Alpha Keratin 60ku Clinical
Flourish Claims
Flourish Clinicals
Flourish Shampoo for Thinning Hair
Flourish Shampoo - What It Is
Flourish Shampoo - Use It With
Virtue Free Of Banner

Q&A

Showing 5 out of 11 Questions
Q
Is this shampoo silicone free?
Asked by wondering
Official Answer By Virtue - Brand Engage
Great question! Flourish Shampoo for Thinning Hair is silicone-free. In fact, the following Virtue products are also formulated without silicones: • Curl Shampoo • Curl Conditioner • Curl Defining Whip • Damage Reverse Serum • Full Shampoo • Flourish Thickening Styling Treatment • Refresh Purifying Shampoo • Volumizing Primer • Brow Density Booster If you ever have questions about specific ingredients, we’re always happy to help! ✨Was this answer helpful to you
Q
Is it sulfate free?
Asked by Tj
Official Answer By Virtue - Brand Engage
yes!Was this answer helpful to you
Q
Is this shampoo safe for color treated hair?
Asked by L
Official Answer By Virtue - Brand Engage
Hello! Yes, all Virtue products including the Flourish line are totally color-safe. Minoxidil is the only potentially color fading product in our line-up, which can be minimize by using the Flourish Shampoo + Conditioner.Was this answer helpful to you
Q
I am curious to know does this product smell good? Because I have smelled some shampoos that honestly and generally smell horrible. Does it smell fruity, or maybe like vanilla, or flowers?
Asked by thedelyn
Official Answer By Virtue - Brand Engage
Hi, It's actually a lovely botanical blend featuring herbs, bright citrus, clean flowers, and balancing woods, with basil essential oils.Was this answer helpful to you
Q
Canvyou use thus product on color treated hair?
Asked by Robyn
Official Answer By Virtue - Brand Engage
Hello! Yes, all Virtue Flourish products are color-safe.Was this answer helpful to you

Review Snapshot

by PowerReviews

1085 ReviewsWrite a Review
71%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Down with the Thickness

I bought this shampoo because I use Ketoconazole 2%, and although it cleans my scalp well, it doesn't clean my lengths and ends, makes my hair super tangly, and is more of a scalp treatment. Since I use K18, I needed something to actually clean my lengths and ends so K18 could effectively penetrate....

Versus
Most Helpful Critical Review
Not for mw

Gifted by virtuelabs I had high hopes for this shampoo because the concept sounded promising ," a formula that cleans the scalp thoroughly and helps create the right conditions for healthy hair growth. But, to be honest, it didn't really work for me. Each time I used it, my hair looked clean at firs...

1085 results

Was hopeful

Submitted 25 days ago

By Emily j.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Couldn't use, did a patch test before use and had an allergic reaction.

Was this review helpful to you?
So far so good!

Submitted 27 days ago

By Lois G.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I've only been using it for one week but my hair does feel healthier already!

Was this review helpful to you?
Liking this except the fragrance

Submitted 27 days ago

By Emily

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I recently have had serious hair thinning from taking a medication. Thankfully, I have been able to switch to a different medication that is not supposed to cause hair thinning. In the meantime, I wanted to try this product to regrow my hair, as I read that studies have shown it worked as well as minoxidil in trials, I believe. My only complaint is the overpowering and unpleasant perfume fragrance. Please, Virtue, can you consider changing the fragrance to something less strong and also pleasing? In the era of wonderful, pleasing botanical fragrances, such as what is found in True Botanicals products, this product's smell seems very old school. Since I use it at night, I think even my dogs are bothered by the smell!

Was this review helpful to you?
Great shampoo

Submitted 27 days ago

By Jaime S.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Great shampoo

Was this review helpful to you?
Thinning hair

Submitted 1 month ago

By Katharine L.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Scent is nice and makes my hair feel clean. The conditioner doesn't make my hair greasy either.

Was this review helpful to you?