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Highlights
Summary
Virtue Flourish Shampoo for Thinning Hair delicately removes scalp buildup, cleanses the hair shaft, and clears debris from follicle openings, creating an environment for healthy growth.
Benefits
- Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
- Increase hair volume and fullness
- Leaves hair feeling healthier and easier to style
- Nourishes and strengthens, reducing the rate of breakage and helping hair grow to maturity
Features
- A gentle, lathering shampoo with a clean finish
- A revolutionary new approach to hair loss, ideal for:
- All women with thinning hair
- Safe for chemically treated and colored hair
Key Ingredients
- Alpha Keratin 60ku CLINICAL: Together, two ground-breaking keratin proteins, born from regenerative medicine, form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive
- Sodium Hyaluronate + Red Algae Extract: Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
- Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Item 2592070
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
TIPS: After washing and conditioning, dry hair in sections, lightly squeezing and gently patting out moisture. Rough drying hair with a towel can pull or break fragile new hairs. If you have it, a soft microfiber towel is even better.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Down with the Thickness
I bought this shampoo because I use Ketoconazole 2%, and although it cleans my scalp well, it doesn't clean my lengths and ends, makes my hair super tangly, and is more of a scalp treatment. Since I use K18, I needed something to actually clean my lengths and ends so K18 could effectively penetrate....
Most Helpful Critical Review
Not for mw
Gifted by virtuelabs I had high hopes for this shampoo because the concept sounded promising ," a formula that cleans the scalp thoroughly and helps create the right conditions for healthy hair growth. But, to be honest, it didn't really work for me. Each time I used it, my hair looked clean at firs...
1269 results
Love! Lathers quickly and my
Reviewed at
Love! Lathers quickly and my hair feels very clean.
Flourish Shampoo is Awesome!
Reviewed at
I love Flourish. I lost a lot of hair after a long hospital stay and all came back and better with the Flourish shampoo and conditioner.
Wonderful shampoo
Reviewed at
This is a great shampoo to give hair fullness and body.
Excellent shampoo
Reviewed at
Excellent product. I use it daily. Wish it had a better fragrance but it helps my fine hair and gives volume
Works!
Reviewed at
Works!
Questions
Q&A
Showing 5 out of 12 Questions
- Q
Are all your products for all types of hair? Looking to switch shampo/conditioner, and leave conditioner and interested in your spray for thining hair.
- Asked by Muffin
- Official Answer By Virtue - Brand EngageHi! Thanks for reaching out! Virtue products are designed to work across all hair types, but each collection is formulated to target specific hair concerns rather than hair texture. Based on what you shared, our Flourish® Shampoo for Thinning Hair and Flourish® Conditioner for Thinning Hair would be a wonderful place to start. They're designed to support a healthy scalp while creating the appearance of fuller, thicker-looking hair. For your leave-in, our NEW Strength & Shield Leave-In Conditioner is a great complement. It detangles, strengthens, helps reduce breakage, and protects hair from heat (up to 450°F), UV exposure, and pollution—making it especially beneficial if your hair feels fragile or prone to breakage. We'd love to know a little more about your hair! Is it fine, medium, or coarse? Is it color-treated, dry, or damaged? We'd be happy to help you build the perfect routine.Was this answer helpful to you
- Q
Is this shampoo silicone free?
- Asked by wondering
- Official Answer By Virtue - Brand EngageGreat question! Flourish Shampoo for Thinning Hair is silicone-free. In fact, the following Virtue products are also formulated without silicones: • Curl Shampoo • Curl Conditioner • Curl Defining Whip • Damage Reverse Serum • Full Shampoo • Flourish Thickening Styling Treatment • Refresh Purifying Shampoo • Volumizing Primer • Brow Density Booster If you ever have questions about specific ingredients, we’re always happy to help! ✨Was this answer helpful to you
- Q
Is it sulfate free?
- Asked by Tj
- Official Answer By Virtue - Brand Engageyes!Was this answer helpful to you
- Q
Is this shampoo safe for color treated hair?
- Asked by L
- Official Answer By Virtue - Brand EngageHello! Yes, all Virtue products including the Flourish line are totally color-safe. Minoxidil is the only potentially color fading product in our line-up, which can be minimize by using the Flourish Shampoo + Conditioner.Was this answer helpful to you
- Q
I am curious to know does this product smell good? Because I have smelled some shampoos that honestly and generally smell horrible. Does it smell fruity, or maybe like vanilla, or flowers?
- Asked by thedelyn
- Official Answer By Virtue - Brand EngageHi, It's actually a lovely botanical blend featuring herbs, bright citrus, clean flowers, and balancing woods, with basil essential oils.Was this answer helpful to you