Store & Pickup Availability
American Crew Fiber has unsurpassed hold, a humectant and emollient that provides a smooth feel. Protects against moisture loss while providing total control.
How to Use
Rated 4.4 out of 5 stars
This is a solid performing product, but I'm not sure that it is as good as it used to be in regard to the hold factor. The scent is fresh (lemony) and goes not last very long. The issue with this product is that it can be tricky to work it in. It can be put in dry (I prefer to put in products dry), but sometimes it does not work well with other products. The optimal way to put it in is to have your hair freshly washed and only barely damp; the product will then blend in well and have a good hold. There are other better cream-paste-wax combination products available at Ulta that are more versatile (wet or dry) and have a better hold.
Normally, I alternate between Mitch Reformer and Aveda Thickening Paste, but I thought I'd give this a try since there was a really good sale on it. True to form, I was underwhelmed as I usually am with American Crew products. I've never understood the popularity of this brand. Anyway, Fiber is basically a really hard wax that comes out of the can kind of chunky instead of smooth, so it's a little hard to get just the right amount. While it does a decent job, I've noticed that it can make your hair look a little greasy if you put it in when it's a little too damp. If you wait until your hair is dry to put it in, it's really, really hard to work through and makes you feel like you're pulling your hair out. If you like this, good for you. I don't.
Dave from Rochester, NY
I use the fiber paste to keep my hair in place without it feeling like hay. My hair stays soft to the touch as if I used nothing at all.
Treebee from Hanford, Ca
Works great in my short hair
Noah from Tuscaloosa
Works great on my hair!
DJustin from NW, Ohio
My husband gets his hair trimmed once every three weeks. His hair is thick and curly. It has been 3 months and his hair doesn't look bad at all. This product has kept his curls from going crazy and although it's a lot.lknger than he likes, he has maintained a neat, professional style throughout our hairdresser being shut down. It is not too stiff nor is it greasy.
J from TN
This stuff works for the first 5 minutes of applying it. Then the hairs immediately start to separate and just start losing there hold all together. If I add any more, it works fine for a few minutes then everything starts falling right away. So what I end up with is a bunch of thin groups of hair and a greasy residue. This stuff just doesn't do a good job holding the hair in place or holding the hair together.
CrewWife from Norman, OK
My husband has been using this product for ooooohho over 12 years. He doesn't go a day without it. He has very fine hair and this is one of the few products that doesn't weigh it down. it also holds style all day long.
Maggie from WA
Holds hair without that greasy wet look. Both my husband and son love it!
Cindy from Tustin, CA
My fiancé loves that it doesn't give him gel flakes.
Warren from Chesterfield va
Never have many in stock. Had a deal buy two get one free. Never have quantity in so I could buy that amount. Happens every time special
Loo from Algonquin, Illinois
Smells like a yummy lemon dessert. Product is not easy to use. Difficulty getting it out of jar. Clumps and is not easily distributed when rubbed between fingers prior to application.
Freddie's mom from MN
I bought it for him as part of a Valentine delivery to college. He has been using it since grade school. His hair is thick and wavy. He needs it for height. He loves this.
Alena from Pinole, CA
Great flexible hold. Need to apply to damp hair otherwise it clumps*
Jillybean from Olympia, WA
My bf insists this didbthe only product that works properly for his hair! Gives just the right amount of hold and still allows his hair to move around a bit.
Mon Mon from Los Angeles CA
I bought this for my husband and my daughter. It's the only thing that will tame my husband's very thick hair and smooth down my daughter's fine curly baby hair around the edges.
Betsy from MN
My husband loves this. Hold his hair in place without turning rock hard. He likes it the best because there is not crazy shine to it!
MaliciousLB from Long Beach
This product is great on dry or wet hair .
It's easy to apply and doesn't weigh hair down which is a plus.
alex from Houston ,TX
works great,stays in all day.
Runningmama from Detroit
Seems to be working greak
Regular Ulta Customer from Rocklin, Ca
I got this for my husband because said the pomade was too hard and shiny. This is great, it has a strong enough hold without feeling hard. My husband does need to use a tiny bit of hairspray to hold the shape.
Wonder Woman from Greenwood, SC
Loved the product.
Joe Panda from Lincoln, NE
Minnie from Denver
It's not what i thought it would be my husband did not like it at all.
Morgan from La Crosse, WI
My husband has short hair and it's the perfect amount of hold to give him texture without looking like he's going for the 90s gel helmet look :) works best on dry hair.
Pickle the great from Philly
Put in your hair and style
John from CT
My husband uses crew fiber for the last 4 years. He loves it!