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Usually ships out in 1-2 days
Summary
Highlights
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
Item 2630837
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Eyelectric Butterfly: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Silica, Caprylic/Capric Triglyceride, Ethylhexylglycerin.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Not Worth the Hype
I saw this on social media where it appeared to be a solid monochromatic, highly pigmented almost cream-like, shadow. It was applied with one swipe of the finger. I was duped! It's a very glittery shadow, as in chunks of glitter, and barely has any pigment. It took several layers of it alone, to a...
187 results
Loved it
This was so effortless and beautiful, truly ai one and done!
I love Half Magic
I have almost all the colors in this product. I love the sparkle and color change of them. It's great to use alone or if you want to use a base shade and then layer for different color effects. Plus the price is great too.
Whimsical and Fun
I am a natural makeup girl but, as soon as I swatched "blushing lizard" in store I just HAD to buy it. It looks a bit intimidating in the pan but on the eyes it's a soft mauve with blue sparkles that catch the light. If you want people to suspect you're secretly a mermaid, then I would buy this immediately.


Blushing Lizard - mega fallout
I love the color, but it could be more pigmented. Especially considering the huge amount of fallout that happens. I usually put on my face makeup before shadow, but I literally can't do that with this shadow. I won't be buying any more shadows from this brand, even though the colors are very nice.
Beautiful!
I saw this eyeshadow in an ad and I was not disappointed! Easily applied with a finger. Goes on sheer for a sparkly wash, or builds to a beautiful sparkle! Exactly what I was hoping for!!!