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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2639867
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Indigorgeous: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Glycerin, Alcohol Denat., Mica, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Silica, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Tin Oxide, Myristic Acid, Sodium Phytate, Ultramarines (CI 77007), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Ferric Ferrocyanide (CI 77510).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
101 results
Completely Lump free, lengthening,separate lashes.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love this beautiful mascara. Among all mascaras ELECTRIC EXTREME LENGTHENING MASCARA IS the Only mascara that won't make my eyes teary. Beautiful product! I had already purchased several different colors. Thanks influenster!💕
Nice
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This is a really good mascara. The only thing is that it's smudges and then when it's smudges, it does not come off of your skin. Other than that it's pigmented the perfect amount and doesn't stand out like I expected it was going to.
New Fav Mascara < 33
I'm absolutely in love with this mascara. My first product from Half Magic and I'm not disappointed. I got the teal and just in two coats the color is vibrant and my lashes look much longer and noticeable (mind you, I have tiny, straight lashes). It's also a tubing mascara which is a plus. I can't wait to get my hands on the violet and black < 3
LOVE LOVE LOVE this mascara
Verified Reviewer
Reviewed at

this is the best mascara I've ever tried, it doesn't hurt your eyelashes at all to remove and makes a huge difference with just one coat. so so happy I got it and will definitely be using again!
Amazing!!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This mascara is hands down a showstopper. The flexible brush grasps every little lash and makes each one so much longer than before. Immediately did not clump and I was able to keep building for a more dramatic effect. Was easy to apply and lasted all day without rubbing off or blotting onto my eyelids like other brands. I love how you can do one coat and it looks beautiful and natural. Even my mother was shocked at how nice it was and said she was stealing it! It is definitely worth a buy.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you