Product Reviews Rated 4.14 out of 5 stars
258 Reviews
Most Helpful Positive Review Nice shampoo This is a nice shampoo!! It does have a smell that is something you will need to get used to but it isn't bad.. It smells like the natural botanicals in it so it's refereshing.
It keeps my hair moisturized without being heavy. I have fine hair and it usually looks oily at the end of one day but I can go 2-4 days without washing and it still doesn't look oily!
It also helps maintain my beautiful blonde color.
For the people complaining about the Sodium Lauryl Sulfoacetate ingredient claiming it is a sulfate and therefore the shampoo is not sulfate free are slightly inaccurate. Sodium Lauryl Sulfoacetate is derived from coconuts and is a natural cleanser while Sodium Lauryl Sulfate is the harmful sulfate people refer to as a negative shampoo ingredient; therefore the shampoo is "sulfate free" because it does not contain Sodium Lauryl Sulfate or its derivatives.
Most Helpful Critical Review Not what I thought Really enjoyed the smell of the product.Was not impressed with the fact it ended up drying out the ends of my hair leaving it very frizzy. I was not the only one who experienced this. 2 other people i know who tried it had the same outcome. I really think that a shampoo made for color treated hair that is also supposed to add moisture to your hair, should do just that.Not dry it out more.
Reviewed by 258 customers This shampoo has changed! 2
Anne from Rockville, MD
Since 2010, I have used this shampoo, but it has changed and is not as good. It is thicker coming out of the tube and foams more. The scent also has more of a sting to it. I used to be able to use this shampoo and skip conditioner, but now my hair is dry and tangled even with deep conditioner. Also, I am sensitive to sulfates and avoid it in all soaps. Lately my hair has been drier and more tangled, as well as shedding, and I have back acne. I have not changed any products, so I looked at the ingredients and this shampoo has changed. Some ingredients are very similar to SLS, and I feel sure I would have noticed if it was always that way. I miss the old formula very much, and am going to look for a new shampoo. (I have thin coily frizzy hair and sensitive skin, and am biracial.)
My favorite 5
Chris from Las Vegas
I keep trying other shampoos for a change but I always come back to this. It lathers well, smells great and doesn't strip my color. The conditioner is just as great and leave my hair feeling great.
So far, somgood 4
Caf from Port Huron, Mi
It has helped me get my frizz softer. Between less haircuts during the pandemic and my hair that gets frizzy in humid summer weather, I needed some help controlling my hair.
didn't do much for my hair 2
shradz from new jersey
this shampoo feels too heavy and makes me lose more hair than usual
Good stuff 5
Jody from Ohio
Makes hair shiny smells great
Frizz 2
Olivia from Los Angeles, CA
I loved the smell of this shampoo but realized that it dried my ends out so badly which made my hair look so frizzy. I was sad because I was looking for a new good sulfate free shampoo but sadly it will be used to wash my brushes and the search continues.
Great Shampoo 5
Sheila from Port Saint Lucie, FL
I use this daily. Great lather and hair feels soft when dry.
Great shampoo 5
Cin from AZ
This is great shampoo. Keeps hair hydrated and helps keep the color well!
African American women DO NOT use this shampoo 1
Jen from IL
Every time I wash my hair, I would have globs of hair in the comb; surprising I had hair left LOL! One day I was out of the shampoo, so I just used the conditioner and I realized no hair in the comb. I repeated the same thing now three times and no hair, it was the shampoo. My daughter experienced the same results when she washed her hair as well, now we have to find another sulfate free shampoo any suggestion?
Please do not use this product, only use the conditioner my hair loves it.
My hair is looking healthier just after three washes of no shampoo
Moisturizing and lathers well 5
Kenz from TN
Many sulfate free shampoos do not lather enough. After many drug store shampoo purchases I have discovered this staple.
My hair is getting very thin 1
atlantic from New York N.Y
I am 24 and have been using this shampoo and conditioner for a few months now. mainly because of the really nice fragrance. Since I started to use this product my hair has been falling out really badly. My thick hair has been getting really thin .
I am stopping this product .
Smooth results 5
None from Phoenix AZ
Leaves my hair smooth and manageable. Would recommend to anyone.
Dosen't work and don't like the smell 1
Shelly from Arizona
I really wanted to love this line. Sadly I just can't. It doesn't work for my hair. I have been a L'oreal user for MANY years so I thought I would give this line a try. I have no idea why they chose to use the scent combo they did but it's not a good combination. Unless you want your hair to smell like a breath mint!! I will be returning it!!
I would not buy again 2
Lily from New Hampshire
When I first started using this product, it worked well but the sulfates eventually started to dry out my hair and the conditioner has silicone in it but I have not had any issues with it so far. I would not recommend if you have curly hair like me.
Itchy scalp and breakouts 1
sal from Chambersburg, PA
I have used this product for years but when they changed the formula, I can not use it now. Makes my scalp itchy and caused breakouts. I'm very sensitive to sodium chloride so I'm guessing since they added that, that may be the culprit. L'OREAL--please bring back the old formula!!
Holding tight to this 5
Max from NC
This non runny formula spreads easily through my thick, tangly hair. I hate the squeaky feel of other shampoos, but this one is creamy and luxurious.
Go to shampoo 4
Natural looks from Charlotte, nc
I've been using this shampoo for awhile. It has the right amount of moisturizing so I do not have to use a conditioner. Love it.
Love this product 5
Tori from Los Angeles
I've tried $$$$ worth of different shampoos and this one has been the only one to do the job. I finally found a shampoo that eliminates buildup. With other shampoos, it always works the first couple of times then my scalp would become immune to it. It's understandable but I was still always frustrated that not a single shampoo did the job. Until I found this lovely product. My hair feels so great after every wash and the smell is pleasant. So glad I found something that no longer has me stressed about my hair. The 2nd best part about this product is the price. Very affordable. Hope you enjoy it as much as I do.
Best shampoo for my curly Florida hair! 5
Elisa A from St Petersburg FL
I live in Florida so the humidity really frizzes my already curly hair. The water in my area has tons of iron in it, plus I dye my hair. It was turning to" brillo "and I was loosing my natural curls. I was at my wit's end to find the right shampoo. This is it! I only shampoo once a week. One rinse only . I don't wash the ends( just condition the ends in the shower). I air dry my hair,and it drys into beautiful ringlets. It's not easy to find in every store, so I hunt for it,and buy 2 at a time. No complaints.
Heavy and Greasy 1
MChristine from Arizona
I wanted to love the product, but it made my thick hair even heavier and left a greasy filmy texture.
Would not buy again 2
Bre from Los Ángeles ca
This shampoo made my hair fall out. In the shower when I apply this shampoo with conditioner and literally makes my hair fall out. In the beginning, I thought it was a good product because it got rid of my frizz and made Hair more manageable. I'm not going to lie.. it makes my hair look really healthy but it's not worth the fact that it makes my hair fall out. It may be because it's a moisture shampoo. I really like the brand so I'm going to try a different one that's not moisturizing because it's too strong for me.
Too Heavy 2
KATIE from Chicago
I have long, thick wavy/curly hair and this shampoo is wayyyy too much. It makes my hair so greasy and impossible to dry. My hair does not usually get greasy! I can usually go 4 days between washes and this makes it greasy within 1.
Love it! 5
HairColorChameleon from Oklahoma
I don't know how anyone could hate this product, I've used it for years and I'm obsessed! I've had heavily highlighted blonde hair and now I have dyed it brown and this shampoo keeps my color looking good. I use this shampoo twice a week, and with dry shampoo, my hair looks amazing even 3 days after washing. The smell of this shampoo is my favorite out of all the shampoos from the Ever Pure line.
Hated it 1
Emilly from Chicopee, Massachusetts
This shampoo caused horrible breakouts on my forehead and in my hairline. It's been a couple weeks and my forehead is still clearing up.
Great Shampoo!! 5
Kim T from Salisbury MD
I have been using this product for several years. I have fine hair that I color. This shampoo maintains the healthy look and feel of my hair. It also does not weight it down so I can style it easlly.