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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
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Summary
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner is a 2-in-1 lip combo that is a perfectly paired liner and balm duo that takes the guesswork out of shade matching. Featuring a no-bleed, longwearing lip liner and a hydrating lip balm.
Benefits
- 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
- Longwearing color with zero bleed
- Precision-tip liner for easy application on the go
- Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil
Research Results
- Better-looking lips instantly** 98% said lips feel cared for & conditioned
- 98% said balm feels smooth on lips
- 95% said liner does not drag or bleed upon application
- After 8 days of use: Lip lines appear blurred & visibly reduced**
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
- **In a consumer study with 104 subjects.
Key Ingredients
- Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
- Jojoba Oil: Provides deep hydration & protects against dryness
- Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen
Item 2655594
LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
*Once it clicks up, it doesn't click down!
DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).
G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Formula, Just More Pigmented Than I Expected
[I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...
Most Helpful Critical Review
Middle of the road on this one....
[I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...
1528 results
Awesome product and love the collagen Peptide that's a plus
[I received this product in exchange for my honest review] I've always loved products from IT cosmetics but this lip transformer do it all is awesome. It has collagen peptideJojoba oil. It's got a lip liner on one side and then the crayon on the other side. It is so soft and it's got lots of benefits, the color is caramel kisses.
Worth trying.
[I received this product in exchange for my honest review] I've been using the IT Do It All Lip Transformer for a little while now, hydrating it feels on the lips. It glides on effortlessly and leaves my lips looking softer with a healthy, natural-looking finish. I also love how lightweight it is—it's comfortable enough to wear on I wish the results lasted a bit longer before needing to reapply. That said, the nourishing feel versatile lip product that adds hydration, comfort, and a polished look without feeling heavy, the IT Do It All Lip Transformer is definitely worth trying and I'd give it 4 out of 5 stars. The first thing I noticed was how smooth and hydrating it feels on the lips. It glides on effortlessly and leaves my lips looking softer with a healthy, natural-looking finish. I also love how lightweight it is—it's comfortable enough to wear on its own or layered over my favorite lip color. The only reason I'm giving it 4 stars instead of 5 is that I wish the results lasted a bit longer before needing to reapply. That said, the nourishing feel and subtle enhancement make it a product reach for throughout the day. Overall, if you're looking for a versatile lip product that adds hydration, comfort, and a polished look without feeling heavy, the IT Do It All Lip Transformer is definitely. worth trying.
This is a great product for lips in general.
[I received this product in exchange for my honest review] This is a very gorgeous lip liner. Even though it wasn't my first choice for color I am very glad I ended up with this shade. It's Berry Brave, and the double ended thing is genius. You can use this as little or as much as you like and it did not feather into my lip lines and it stayed put pretty well, even though I put a lip plumper over it at one point. it lasted a while, considering, and the texture was firm yet soft enough to not drag, which I super appreciated. And you know what I mean by that when a lip liner is so dry that it's such a hassle to put on. I'm going to check this out in more colors and give some to my friends.
I love it
I am always in the go and this is so convenient to grab and take since it's both lipstick and liner in one! It goes on smooth even on rocking cruise ships and it doesn't feel heavy on the lips. It even keeps my lips from getting chapped in harsh weather when I forget my chapstick lol
Please fix the dispensing of the product
[I received this product in exchange for my honest review] Lip liner and lip balm in one product works well. Lip balm is well hydrating and has a pleasant fragrance. I received "Pink In Power", for me was very subtle, which is what I prefer for a more natural look. Perfect for every day wear or a night out. My one complaint would be product dispensing. You cannot retract the product back down. If you put too much out, you will waste it trying to put the cap back on.
