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Summary
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner is a 2-in-1 lip combo that is a perfectly paired liner and balm duo that takes the guesswork out of shade matching. Featuring a no-bleed, longwearing lip liner and a hydrating lip balm.
Benefits
- 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
- Longwearing color with zero bleed
- Precision-tip liner for easy application on the go
- Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil
Research Results
- Better-looking lips instantly** 98% said lips feel cared for & conditioned
- 98% said balm feels smooth on lips
- 95% said liner does not drag or bleed upon application
- After 8 days of use: Lip lines appear blurred & visibly reduced**
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
- **In a consumer study with 104 subjects.
Key Ingredients
- Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
- Jojoba Oil: Provides deep hydration & protects against dryness
- Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen
Item 2655585
LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
*Once it clicks up, it doesn't click down!
DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).
G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Formula, Just More Pigmented Than I Expected
[I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...
Most Helpful Critical Review
Middle of the road on this one....
[I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...
1458 results
Comfortable, hydrating, and perfectly matched shades
[I received this product in exchange for my honest review] I've really been enjoying this lip product. The formula is incredibly comfortable, lightweight, and never feels sticky or heavy on my lips. It gives a beautiful soft finish that looks natural while still making my lips look more defined. I also love that it keeps my lips feeling hydrated throughout the day. It wears well for everyday use and is versatile enough for both a simple daytime look and a more polished makeup look. One of my favorite things is that the shades are already perfectly matched, so there's no guessing which products go together. It makes getting ready so much easier. At the end of the day, it removes easily with micellar water or a gentle makeup remover without leaving my lips feeling dry. I absolutely love when products combine great performance with convenience like this.



Love the Lips
[I received this product in exchange for my honest review] I am an middle aged woman therefore I don't wear makeup very often. I on the other hand do enjoy taking care of my lips. This product was just what my lips needed. It is easy to apply and the duo ends make it easy to carry.

Duo product!
[I received this product in exchange for my honest review] Both ends have a very soft and easy application. The liner is crisp and a great compliment to the lipstick. Not super long lasting but beautiful color and feels well on the lips. Not sticky at all! I love having two products in one.


All-In-One Lip Color
I received this product in exchange for my honest review. I love everything about this lip transformer!! I really appreciated the lip liner end. Lining my lips always makes them look fuller. The lipstick glided on easy and was very flattering to my skin tone. I highly recommend this product!

All in one great quality product
This is a great product with all in one convenience for on the go reapplication needs. I wasn't a fan of this darker color, but the quality is fantastic and is not sticky and is long lasting.



