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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
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Summary
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner is a 2-in-1 lip combo that is a perfectly paired liner and balm duo that takes the guesswork out of shade matching. Featuring a no-bleed, longwearing lip liner and a hydrating lip balm.
Benefits
- 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
- Longwearing color with zero bleed
- Precision-tip liner for easy application on the go
- Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil
Research Results
- Better-looking lips instantly** 98% said lips feel cared for & conditioned
- 98% said balm feels smooth on lips
- 95% said liner does not drag or bleed upon application
- After 8 days of use: Lip lines appear blurred & visibly reduced**
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
- **In a consumer study with 104 subjects.
Key Ingredients
- Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
- Jojoba Oil: Provides deep hydration & protects against dryness
- Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen
Item 2655593
LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
*Once it clicks up, it doesn't click down!
DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).
G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Formula, Just More Pigmented Than I Expected
[I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...
Most Helpful Critical Review
Middle of the road on this one....
[I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...
1528 results
I would love to buy this product over and over again
[I received this product in exchange for my honest review] Lip liner and lip balm combo that is so versatile. No more buying one of each! You have two in one. Very comfortable on my lips not drying at all. The color is so pretty on and it's perfect for everyday. Love this product and would love to try different colors.


Good choice
[I received this product in exchange for my honest review] I felt like the color was very dark compared to what was depicted. The lipstick portion wore off quickly. It went on smooth and did not feel sticky
Tries to do it all
[I received this product in exchange for my honest review] I'm a fan of this brand, so I was looking forward to trying this product. I have dry lips so anytime there's a lip color advertised as moisturizing, you can count me in. As such I really was hoping it would feel a little bit softer on application. That being said, the color lasts forever and is just lovely - probably pretty universally flattering, which is not easy to achieve. It's a darker, more opaque, and more matte shade than I expected, but on the whole it's been a pleasant surprise!

Long lasting
[I received this product in exchange for my honest review] I like the look and application of this lip liner/lipstick. The color did not go well with my skin tone in my opinion. But the overall feel and longevity of it was impressive.

Perfect
[I received this product in exchange for my honest review] It's kinda hard to find a product that actually looks good on my lips. I've been reaching for this one almost every day. It's smooth and comfortable to wear, and I like that. I can line and fill my lips with one product. It doesn't dry your lips out at all, and it lasts for a couple of hours. This is perfect for every day lip.