Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Joico Defy Damage Protective Shield to Guard Against Thermal & UV Damage #1
Joico Defy Damage Protective Shield to Guard Against Thermal & UV Damage #1

 Defy Damage Protective Shield to Guard Against Thermal & UV Damage

$28.50

or

Size:3.38 oz

Pickup and delivery options

In stock and ready to ship

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling*
  • Protects against color fade
  • Leaves hair soft, shiny and looking healthy
  • *Against combing breakage on clean damaged hair
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543119

How To Use

Apply to clean, damp hair. Comb through and style as usual.

Ingredients

Water/Aqua/Eau, Dimethicone, Cetearyl Alcohol, Behentrimonium Chloride, Cinnamidopropyltrimonium Chloride, C12-15 Alkyl Benzoate, Myristyl Alcohol, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Rosa Canina Fruit Oil, Tocopherol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Silicone Quaternium-16, Aminopropyl Dimethicone, Disodium EDTA, Trimethylsiloxyamodimethicone, Dipropylene Glycol, Undeceth-11, Steartrimonium Chloride, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-4 Laurate, Butyloctanol, C11-15 Pareth-7, Citric Acid, Undeceth-5, C12-16 Pareth-9, Glycerin, Trideceth-12, PEG-6 Methyl Ether Dimethicone, Aminomethyl Propanol, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citronellol, Alpha-Isomethyl Ionone, Limonene, Fragrance/Parfum.

Frequently bought together

3 items

Current Product

Joico

Defy Damage Protective Shield to Guard Against Thermal & UV Damage

4.7(68)
$28.50

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Joico

Defy Damage Protective Shield to Guard Against Thermal & UV Damage

4.7(68)
$28.50

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Powered by syndigo
Image 1

The Next Generation of Bond Building

joico, defy damage
Defy Damage Ingredient
FOR BOND STRENGTHENING & COLOR LONGEVITY

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE SHIELD


The last stop before picking up that blow-dryer or heat tool: This damage-defense hero shields hair from the ravages of daily styling, and exposure to UV and environmental pollution; delivering exceptional, bond-building protection that guards hair against color fade, breakage, and dryness. Designed for everyday use, hair becomes shinier, stronger, healthier – inside and out.


Directions: Apply small amount to damp hair prior to blow-drying and style as usual.

See it. Feel it. Believe it.

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE


  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling*
  • Protects against color fade
  • Leaves hair soft, shiny and looking healthy


*Against combing breakage on clean damaged hair.

FAQ's

Q: Is this is sulfate free?

A: Yes! We are free of SLS/SLES sulfates.


Q: How long will it take to see results?

A: Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.


Q: Is this good for curly hair?

A: Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.


Q: Will the products help my hair color last longer?

A: Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

Q&A

Showing 5 out of 18 Questions
Q
Does this or Luster Lock Multi-perfector provide more color protection after a color service (including bleach)? Which one would be recommended? Thanks!
Asked by Chrissy
Official Answer By Joico - Brand Engage
Hi Chrissy! Thanks for your question. Both provide excellent color protection. The Joico K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray is used like a leave-in treatment/detangler in the hair and the Joico Defy Damage Protective Shield is a leave in that can be used before blow-drying. Both products can be used at the same time. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Is this a spray? The top leaks alot when I try to apply it. Sometimes it comes out as a Cream, Sometimes maybe a spray.
Asked by mar
Official Answer By Joico - Brand Engage
Hi Mar! Thank you for sharing. If you’re experiencing leakage or a spray effect, please know that the product is designed to dispense as a cream through the small opening at the top of the pump. It If yours isn’t dispensing properly, feel free to connect with ULTA for assistance. ✨💕Was this answer helpful to you
Q
What temp does does this provide protection for
Asked by Erika
Official Answer By Joico - Brand Engage
Hi Erika! Thanks for asking. The Joico Defy Damage Protective Shield is a true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution - helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. Also, offers heat protection up to 450°F. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Before Blow drying would you apply Defy Damage Protective Shield first or after other hair products, like mousse or thickening spray? Thank you
Asked by Karan
Official Answer By Joico - Brand Engage
Hi Karen! Thanks for your question. We would recommend to apply the Defy Damage Protective Shield on damp hair after the leave in conditioner or after the mousse is applied. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
hi from Tennessee...I'm looking for a product that will protect my grey hair in the summer sun and a week on the Florida beach...will this do the trick???....ee
Asked by ee
Official Answer By Joico - Brand Engage
Hi ee! Absolutely! The Joico Defy Damage Protective Shield is a true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution - helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. Also, offers heat protection up to 450°F. Hope that helps clarify! ✨💕Was this answer helpful to you