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Summary
Highlights
This damage-defense hero shields hair from the ravages of daily thermal styling, UV exposure, and pollution. With bond-building protection against color fade, breakage, and dryness, you’ll have shinier, stronger, healthier hair.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Instant, daily protection from damaging heat, UV and environmental exposure
- Makes hair 4X more resistant to breakage during heat styling*
- Protects against color fade
- Leaves hair soft, shiny and looking healthy
- *Against combing breakage on clean damaged hair
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543119
Apply to clean, damp hair. Comb through and style as usual.
Water/Aqua/Eau, Dimethicone, Cetearyl Alcohol, Behentrimonium Chloride, Cinnamidopropyltrimonium Chloride, C12-15 Alkyl Benzoate, Myristyl Alcohol, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Rosa Canina Fruit Oil, Tocopherol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Silicone Quaternium-16, Aminopropyl Dimethicone, Disodium EDTA, Trimethylsiloxyamodimethicone, Dipropylene Glycol, Undeceth-11, Steartrimonium Chloride, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-4 Laurate, Butyloctanol, C11-15 Pareth-7, Citric Acid, Undeceth-5, C12-16 Pareth-9, Glycerin, Trideceth-12, PEG-6 Methyl Ether Dimethicone, Aminomethyl Propanol, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citronellol, Alpha-Isomethyl Ionone, Limonene, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 14 Questions
- Q
hi from Tennessee...I'm looking for a product that will protect my grey hair in the summer sun and a week on the Florida beach...will this do the trick???....ee
- Asked by ee
- Official Answer By Joico - Brand EngageHi ee! Absolutely! The Joico Defy Damage Protective Shield is a true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution - helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. Also, offers heat protection up to 450°F. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is it suitable to protect the hair right before using a curling iron/wand?
- Asked by Mia
- Official Answer By Joico - Brand EngageHi Mia! Thanks for asking. The Defy Damage Protective Shield is recommended to be applied to damp hair prior to blow-drying and then you can style as usual. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this safe to use on human hair extensions?
- Asked by Syates
- Official Answer By Joico - Brand EngageHi Syates! Thanks for asking. You absolutely can use Joico products on human hair extensions. But, we would recommend checking with your brand of extensions. Depending on the extension company they may have specific product recommendations to protect the warranty on your extensions. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can i use this before air drying my hair? I normally wash at night and let it air dry, then use heat styling in the mornings. Also, can I use a leave in conditioner and/ or a leave in mousse along with this? What is the recommendation for using with other products?
- Asked by Hmmm
- Official Answer By Joico - Brand EngageHi there! Thank you for your questions. Yes, the Defy Damage Protective Shield can be used to air dry. It can also be used with leave in conditioner or mousse. We would recommend to apply the Defy Damage Protective Shield after the leave in conditioner or after the mousse is applied. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can you use this if you have thick hair ? Thank You!
- Asked by Stacy
- Official Answer By Joico - Brand EngageHi Stacy! Thank you for your question. You can absolutely use the Defy Damage Protective Shield on thick hair! Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
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Hair Type
Most Helpful Positive Review
YOU NEED THIS IF YOUR HAIR IS DRY OR DAMAGED
I first bought the trial size line as it gives you the shampoo, conditioner, hair masque and heat shield. I was still able to use my leave-in conditioner before applying the heat shield, so I was happy about that! With the shampoo, a little goes a long way, even for long hair (yay!). You have to u...
Most Helpful Critical Review
No rated heat protection, zero transparency from Joico
I liked the way this product made my hair feel, but was interested why there was no set temperature in the description as to what this product protects to. I had to ask the question three different ways to get an actual response out of Joico, who purposely tip toed or tried to redirect their answer....
66 results
Not the best
It was on sale and had good review, so I bought it. I am not a fan, it makes my hair look greasy.
Excellent Product
A little goes a long way! It transforms dry, dull, and brittle hair back to life.
Yes I buy this product always
Hair Type Straight Hair
This treatment is great for my thin hair , using heating and styling products, isn't friendly on thin hair, so I was recommended to use this and my hairdresser says my hair is stronger now , I only use on ends since I have fine haur
BEST product ever
Hair Type Wavy Hair
This has changed my hair. It makes my hair SO SO SO soft and also a protectant against UV and thermal? YES PLEASE! Use this on damp hair with a good hydrating leave in conditioner, and style. I promise it'll change your hair!
Okay
Hair Type Straight Hair
Verified Buyer
Left my hair dry.