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Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

 Defy Damage Protective Shampoo

$26.00

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Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543143

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

Frequently bought together

3 items

Current Product

Joico

Defy Damage Protective Shampoo

Size

10.1 oz

$26.00

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Defy Damage Protective Shampoo

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10.1 oz

$26.00

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Review Snapshot

by PowerReviews

1040 ReviewsWrite a Review
93%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1040 results

Works great

Submitted 3 years ago

By Mis

From Deerfield Beach FL

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

This is a great shampoo. Works great has a great smell. Hair feels great.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Good shampoo for dry hair

Submitted 3 years ago

By SarahD

From Florence, South Carolina

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I have been using this shampoo for a month now and I would say this shampoo is effective in making my hair softer. I love the silky feeling of the hair scarf after washing. But I am also noticing that my hair is becoming oily more quickly

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Amazing repair

Submitted 3 years ago

By janewnc

From Ohio

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

Joico Defy Damage shampoo works wonders in my damaged hair . It was gentle yet got the job done. It lathered into a perfectly rich creamy mix that cleansed and washed away the crud. It had a rich luxurious scent. It bought much needed nice to my dull hair.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I love the results

Submitted 3 years ago

By MS girl

From Mississippi

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I have been using this product for almost three weeks now and I have to say I'm impressed, it deep cleans my hair and stay clean longer. It smells amazing but when the hair is wet, the scent can be a bit strong IMO. My hair feels great and not greasy after being using this product for a couple of weeks.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Wonderful shampoo for color treated hair!

Submitted 3 years ago

By Breezy

From Michigan

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I have hair that is almost to my belt line and the bottom inch and a half is bleached so I can play with colors. Which leaves my hair sooo dry. This shampoo has helped maintain my color, added softness to my hair, and has managed to also not make my hair as tangled. I have noticed less breakage underneath. Smells like I've been to a salon every time.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 39 Questions
Q
Is this protein free?
Asked by LaChance
Official Answer By Joico - Brand Engage
Hi LaChance! Thank you for your question. The Joico Defy Damage Protective Shampoo does contain protein. With Joico products we use technology that works like puzzle pieces for the hair. The hair gets exactly what it needs and nothing it doesn’t. There’s no chance for over proteinization, if that is your concern.✨💕Was this answer helpful to you
Q
Can this line be used daily?
Asked by Teigan
Official Answer By Joico - Brand Engage
Hi Tiegan! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! ✨💕Was this answer helpful to you
Q
I have naturally curly hair. I do not color it, but I'm starting to get grays and starting to get very dry. my hair salon says I need a absolute sulfate free shampoo but something that will give me moisture with the shampoo do that.
Asked by Missy
Official Answer By Joico - Brand Engage
Hi Missy! Thanks for your question. Based on what you've shared, you may love the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation also helps reduce hair fall due to breakage from brushing on damaged hair and is Free of SLS/SLES sulfates. Hope this helps! ✨💕Was this answer helpful to you
Q
Is this shampoo sulfate free?
Asked by Betty
Official Answer By Joico - Brand Engage
Hi Betty! Thanks for your question. The Joico Defy Damage Collection is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Which Joico Shampoo product do you recommend that is good for thick bleached hair that won't strip my hair
Asked by Beauty Buff
Official Answer By Joico - Brand Engage
Hi Beauty Buff! Thanks for your question. All Joico Shampoos & Conditioners are color safe. For Thick/Coarse Dry Hair we would recommend the Joico Moisture Recovery Collection. However, if you have concerns with damaged hair the Joico K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection maybe a better fit. Hope that helps clarify! ✨💕Was this answer helpful to you