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Summary
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543143
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1040 results
Voluminous and Lightweight
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I was very surprised with this shampoo. It flawlessly covered my hair with even a small amount (and I have long hair). It lathers well and rinses easily. It leaves my hair feeling very soft, lightweight and voluminous. There was definite bounce to my hair with this shampoo. I would definitely purchase this again
Amazing cleaning, felt very refreshing
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I have Lupus and I'm cirrogling through a major flare up, so. I haven't been able to bathe regularly. About once a week is all I have the energy for. So as you can imagine, my hair needed HELP. This shampoo did a fantastic job of cleaning my hair and my scalp. I felt my hair being revitalized!
So bummed
Hair Type Straight Hair
So bummed, I have 3 stars because I think it's just me vs formula here, because I was initially very impressed with this shampoo. It felt great, I used half what I've needed with my other shampoo I'm trying to replace, BUT this gave me a very itchy scalp. It did however help my natural s wave come through much better. Just something in it that's not for me I would assume. My hunt continues but I wish it didn't because also the scent is just enough without being too much, which has been a really hard thing to navigate as well
Shiny hair
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This shampoo made my hair very shiny and it looked so much less frizzy than normal. I have very fine hair so I was worried it might weigh it down but it still had lots of volume and felt really good. I'd definitely recommend this to anyone that struggles with breakage, damage or frizzy hair in general.
Best Shampoo for Dry Coarse Hair
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
The Joico Defy Dry Shampoo is a great shampoo for dry hair. I have dry coarse hair and have tried many high end shampoos and the Joico brand has surpassed them all. I have long color treated blonde hair that is coarse and dry. This shampoo works great at making my hair clean and manageable after showering. Easy to brush through and leaves a beautiful shine when it dries. I suggest trying other Joico products like their condition and leave in as well. I will continue to purchase from this brand and will recommend to friends and family. Definitely worth the cost!
Questions
Q&A
Showing 5 out of 39 Questions
- Q
Is this protein free?
- Asked by LaChance
- Official Answer By Joico - Brand EngageHi LaChance! Thank you for your question. The Joico Defy Damage Protective Shampoo does contain protein. With Joico products we use technology that works like puzzle pieces for the hair. The hair gets exactly what it needs and nothing it doesn’t. There’s no chance for over proteinization, if that is your concern.✨💕Was this answer helpful to you
- Q
Can this line be used daily?
- Asked by Teigan
- Official Answer By Joico - Brand EngageHi Tiegan! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! ✨💕Was this answer helpful to you
- Q
I have naturally curly hair. I do not color it, but I'm starting to get grays and starting to get very dry. my hair salon says I need a absolute sulfate free shampoo but something that will give me moisture with the shampoo do that.
- Asked by Missy
- Official Answer By Joico - Brand EngageHi Missy! Thanks for your question. Based on what you've shared, you may love the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation also helps reduce hair fall due to breakage from brushing on damaged hair and is Free of SLS/SLES sulfates. Hope this helps! ✨💕Was this answer helpful to you
- Q
Is this shampoo sulfate free?
- Asked by Betty
- Official Answer By Joico - Brand EngageHi Betty! Thanks for your question. The Joico Defy Damage Collection is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Which Joico Shampoo product do you recommend that is good for thick bleached hair that won't strip my hair
- Asked by Beauty Buff
- Official Answer By Joico - Brand EngageHi Beauty Buff! Thanks for your question. All Joico Shampoos & Conditioners are color safe. For Thick/Coarse Dry Hair we would recommend the Joico Moisture Recovery Collection. However, if you have concerns with damaged hair the Joico K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection maybe a better fit. Hope that helps clarify! ✨💕Was this answer helpful to you