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Highlights
Summary
Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
Benefits
- Provides a hydrating cleanse without stripping hair of natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex
Key Ingredients
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
- Shea Butter: Softens and hydrates curls with rich antioxidants
- Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
- Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage
Item 2575515
Apply to wet hair and massage from root to tip, then rinse.
Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
It was good
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...
Most Helpful Critical Review
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...
203 results
Extremely Drying and doesn't fully wash
Reviewed at
I really wanted to love this product, as the conditioner is great and I have loved other Briogeo products. However, this shampoo is extremely drying to my 3A/B curls. I also feel like it does not fully clean my scalp, as about once a week my hair feels very heavy at the roots and I need to use a sulfate shampoo to fully clean it. For the price, this is not a great product. My curls are very dry.
I love this company,
Community Content
Reviewed at
I love this company, I really appreciate that they have so many curly girl method approved products, plus they are black owned and they make my curls look amazing, I would definitely recommend this to any curly girl out there
Love love love briogeo
Community Content
Reviewed at
Love love love briogeo products. This one really defines your curls. Smells amazing, and leaves them feeling coiled and soft. How I wish that they would make a travel size one.
Cleansed without stripping the hair
I have thick low porosity 3B/3C hair. I was surprised that my hair didn't feel stripped after washing and my scalp felt clean so it's a keeper.
Did Not Clean My Scalp
I have type 4 hair and my strands are very fine and fragile, but I also have super dense/thick hair as well. I wash my hair once a week and there usually isn't a lot of product build up or sebum on my scalp at the end of the week. I used this shampoo for two weeks in a row, shampooing twice during each shower and both times my scalp was left with residue on it and my hair was left feeling very dry and "squeaky clean". The shampoo is also extremely liquidy so I felt like I needed to use a lot more product than I usually do. The shampoo didn't irritate my scalp at all, but I am very annoyed that it didn't clean my scalp after TWO shampoos. Won't be returning but I definitely won't be purchasing again.