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Highlights
Summary
Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
Benefits
- Provides a hydrating cleanse without stripping hair of natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex
Key Ingredients
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
- Shea Butter: Softens and hydrates curls with rich antioxidants
- Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
- Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage
Item 2575515
Apply to wet hair and massage from root to tip, then rinse.
Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
It was good
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...
Most Helpful Critical Review
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...
203 results
Smells great! It has
Verified Reviewer
Community Content
Reviewed at

Smells great! It has a good lather and definitely gives my curls some definition. I just wish it wasn't so pricy but it's so worth it!
I really like using
Verified Reviewer
Community Content
Reviewed at

I really like using this shampoo on my daughters hair since her hair is wavy. This shampoo helps define her waves a little more.
wow boys and girls
Verified Reviewer
Community Content
Reviewed at

wow boys and girls I recommend them I have tried it and it is very good until my family has tried it and they have loved to buy it and they will like it a lot
Nice scent and doesn't
Verified Reviewer
Community Content
Reviewed at

Nice scent and doesn't leave my curly, coarse hair feeling dry or stripped. The downside is it is very liquid-y and I feel like I have to use a lot of product to get my hair feeling clean.
Yes yes yes to
Verified Reviewer
Community Content
Reviewed at

Yes yes yes to the curl charisma line with briogeo. My curls feel clean and not stripped also super bouncy!