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Highlights
Summary
Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
Benefits
- Provides a hydrating cleanse without stripping hair of natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex
Key Ingredients
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
- Shea Butter: Softens and hydrates curls with rich antioxidants
- Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
- Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage
Item 2575515
Apply to wet hair and massage from root to tip, then rinse.
Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
It was good
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...
Most Helpful Critical Review
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...
203 results
This product worked wonders
Verified Reviewer
Community Content
Reviewed at

This product worked wonders for my 3A curls! I would apply it after I got out of the shower and then comb through with a wide tooth comb. It helped to reduce frizz and left my hair with a soft texture and pleasant scent. The only downside to this product is the price for the amount. I have long, thick curly hair that requires a lot of product so I cannot justify frequently purchasing. If you have the funds, then you should buy!
I really enjoyed using
Verified Reviewer
Community Content
Reviewed at

I really enjoyed using this hair product! I've never used that defining conditioner and it was very moisturizing. I also appreciate that I did not have a heavy fragrance in the product. And that the product is sulfate, silicone, paraben-free if you're looking for a clean beauty product to help moisturize your curls I think this is a perfect choice!
It was great but...
Reviewed at

It was great at 1st I was impressed with the cleanse and didn't leave my hair frizzy. Now I have gone through three uses and I noticed my hair is only moisturized for about a day and half. Next, I notice flakes, my scalp being dry, and itchy . I am a lazy natural I wash my hair once a week and this line makes me feel like I need to wash my hair at least twice a week to stop the itching. Really wanted to love these products but they are not for me unfortunately.
I have about 3b
Verified Reviewer
Community Content
Reviewed at

I have about 3b hair and ive had issues with my curls being really frizzy and not really having any shape even after putting so many products in. The issue was that my hair was very dry and lacking moisture & this product made my hair do a whole 360!
Works very well! The
Verified Reviewer
Community Content
Reviewed at

Works very well! The ingredients are great and so is the smell. Although it is a little expensive, it is definitely worth the price