Rated 4.45 out of 5 stars
Most Helpful Positive Review BEST PRODUCTS EVER
I use this product about 2-3 times a week as the only shampoo in my line up. I started using it to decrease the brassy color in my blonde hair and you see immediate results! I now have blue hair, but it's gentle enough that it's not stripping the color out at a crazy fast pace. I've seen a drastic change in my hair quality and hair growth since I first started using it in March. It's amazing how a little bit goes a long way and it can get me through 2-3months before I start running low. The shampoo itself can make your hair feel dryer than normal in the shower, but the conditioner punches through that instantly! So it's a must buy for both! Look to the conditioner for my individual review there!
Most Helpful Critical Review Great CRUELTY FREE Product
I was looking for a vegan purple shampoo to tone my blonde/silver hair. I live a vegan and nontoxic lifestyle and this was the closest I could find! It is cruelty free and sulfate/ paraben free. I use it about once a week now to tone my hair. I leave it on for about 5 minutes in the shower and follow up with my Young Living lavender mint shampoo. The only con is that it is extremely drying so I would recommend a hydrating conditioner afterwards.
Reviewed by 58 customers Good but not great
Lindsey from USA
I was a little sad that I didn't love this shampoo and conditioner. It smells great and it does brighten my blonde but my hair doesn't feel clean after using. My hair is thin and I found that I have to use more product than usual to get my entire scalp clean. The bottle is 8.5 ounces and most shampoos are 10 ounces so it seems much smaller.
Best purple shampoo ever!
Robin from USA
Wow just wow! I used the blonde purple shampoo for the first time today and my blonde is so pretty and bright! I have tried at least 6 different purple shampoos and this one is by far my favorite!! I cannot wait to try the paste I ordered too! Thank you so much! ‚ù§Ô∏è
I would not buy again
Erika from Elk Grove
I purchased this product due to the high ratings. Did not do anything to help with my brassy hair.
Star from USA
Love all their products, awesome job., thank you
Shelly from Kentucky
This product really works. It doesn't dry my hair out like other purple shampoos do. I highly recommend it.
Not thrilled by any means
Erblina M from USA
I love dpHue's glosses, so I figured that I might as well try some of their other products. I had read pretty good reviews about the Cool shampoo and conditioner, so I ordered both and literally there was no difference to my hair except that it made it dryer than the sharah dessert. Now I've been blonde for 3/4 of my life, and I know to only use purple shampoo once a week, which was what I was doing. very much disappointed in both these products. The worst part is, my hair still has brassy tones. I would not recommend.
Better Be Blonde
KB from NJ
I'm always looking for a "purple shampoo" that will help brighten my blonde. I bought the shampoo & conditioner combo and it left my hair SUPER SOFT, and CLEAN for longer than I anticipated! I love it. BIG FAN.
Rebecca from USA
I love this shampoo and after two shampoos, the brassy color is completely gone. This shampoo smells great and lathers really well. I will definitely continue to purchase more bottles and recommend this shampoo to all of the blondes I know!
Jay from Kent, WA
Great for brightening my hair and keeping it from getting too brassy. A little on the pricey side for color shampoo but it works and smells great, so I think its worth the splurge!
freshen up without going to the salon
mama q from apple valley, ca
love the way it make my hair feel and look
Rhi from Columbia, Mo
After the very. first. wash I noticed a huge difference in the tone of my blonde hair. I've been using Matrix So Silver and it just wasn't doing it for me. I'm not sure how it works as a single shampoo because I use Paul Mitchell Awapuhi before I use this in order to cleanse my scalp, but after just the first use and getting almost platinum tone, 10/10 recommend! I didn't even use the conditioner to this and it still works magically!
The first that has worked as advertised
4 Reviews from Michigan
This works really well for my naturally white hair. It doesn't leave my hair dry like other purple products. I love that it is doesn't have sulfates and is cruelty free. Using it weekly has totally removed all of the gold/yellow tones that were in my hair and left it almost ashy. Love it.
Lauren from USA
I've been using DP Hue Cool Blonde for a while now and I haven't had any issues with the shampoo. It leaves my hair soft, without a brassy tone and it ships right to you. I recommend for any blondes. I am a dirty blonde and it works just fine!
Tricia from USA
I have tried 3 other purple shampoo products and this one is the best.
I dont need to apply as much as others and it has a nice lather to it. Purple shampoos are drying, but this one isnt. I wont use other brands now that I have found this one.
Okay but nothing great
Dburk from VT
I have used color correcting purple shampoo and conditioners before. This one will help with the brassy and red hues in your blonde hair but it is drying.
Really love this shampoo!
Jwis from St Petersburg, FL
I use this shampoo 1-2 times per week, depending on how much color is in my hair at the time and how much more intense I want it to be. I've been buying it for about 2 years now. I use it with and without the Cool Blonde conditioner. The color really comes from the shampoo more than the conditioner. It is very gentle on my bone dry hair and the color lasts nicely. The color is a pretty true purple..not too much blue or too much red. I chose this brand over its competitors because it was cruelty-free. I've continued to use it because I'm happy with the results.
LOVE the Cool Blonde Shampoo and Conditioner
HID from USA
This is the best - leaves my blonde hair soft, with beautiful shine and enhances my color in a fabulous way...I often experience dryness with some products but not at all with this - It's a must have for me and so worth it
Chanel from Texas
This shampoo and conditioner is great! I am unable to get my hair done right now with pandemic going on; anyway, my hair was looking yellow, because of overdue roots and from recently trying to go back to my natural blonde after having dark hair for several years now. I have tried other purple shampoos (just Shimmer Lights brand and then Living Proof) and they were either not helping, bringing out more yellow tones, drying out my hair, or left a purple tint. This one is awesome though! I followed time directions on bottle and it worked great, probably could have left on a little longer if needed. Completely took out my yellow and it was not drying either (I did use the matching conditioner though). The smell also wasn't awful for a purple shampoo; after drying my hair I couldn't smell it at all. I love the dry shampoo from this line and now I want to try out some of their other stuff too!
My new favorite purple shampoo!
Raider5113 from Atlanta, GA
This took out all of the brassy tones in my platinum hair... it looks like it did when i first left the salon weeks ago. I left it in for the recommended 5 minutes for intense results, and followed with the cool blonde conditioned. My hair was extra dry, but to be expected with any purple shampoo... easily fixed with leave in conditioner. HIGHLY recommend!!!
Ruined my hair
Shay from USA
No joke it damaged my hair so bad drying it out like crazy and shrinking it an inch or so after a few uses. I didn't even know a shampoo could do this, I was so traumatized after using it. It will take months and months to remotely get my hair back to what it was.
Works Semi-Well, Might be Drying
Mimi from Petaluma, CA
I've been using this product every week since I dyed my dark brown hair silver/white about two months ago. It does tone your hair, but ONLY if the strands you're toning aren't yellow. I don't believe it gets rid of yellow at all, but it does tone the rest. I put it on my dry hair for a more intense treatment and on other days of the week mix it with an Aveeno color protecting shampoo. I follow up with an Olaplex conditioner because this can be drying (as I've noticed).
Best purple shampoo in the game!!!!!!!
Caitlin from USA
I have tried every purple shampoo on the market and nothing compares to DP hue purple shampoo and conditioner
Michelle from USA
Love this and the conditioner! Kept my blonde amazing between salon visits. I had not been able to make it into the salon in 4 months over the winter and Cool Blonde kept my hair bright and amazing! It even brought out the blonde in the regrowth of my hair! My stylist thought I'd gotten my hair done in between visits with her!
Doesn't work well
K from Florida
Better luck with pravana. This doesn't take out any of the brassiness unfortunately. The conditioner is a must if you use this shampoo because it will dry the life out of your hair!
Works better than any purple shampoo I have purchased!
ChristyMac from Columbia, SC
Use once a week and leave on for 5 minutes before I rinse out.