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Highlights
Summary
dpHUE Cool Blonde Shampoo gently cleanses while using specially formulated violet pigments to neutralize unwanted yellow and brassy tones, leaving blonde hair color looking fresh between salon visits.
Benefits
- Neutralizes brassy and yellow tones
- Hydrates and conditions hair
- Leave on longer for extra conditioning benefits
- Doesn't strip color
- Made in the USA
- Color safe formula
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
- Silicone
Item 2544546
Apply to wet hair, massaging into hair and scalp. Rinse thoroughly. For more intense results, leave on hair for up to five minutes. Use as needed and follow with dpHUE Cool Blonde Conditioner. Use weekly or as often as needed.
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-150 Distearate, Glycol Distearate, Hibiscus Sabdariffa Flower Extract, Silk Amino Acids, Hydrolyzed Silk, Polyquaternium-10, Quaternium-80, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Citric Acid, CI 60730 (Ext. D&C Violet 2).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
BEST PRODUCTS EVER
I use this product about 2-3 times a week as the only shampoo in my line up. I started using it to decrease the brassy color in my blonde hair and you see immediate results! I now have blue hair, but it's gentle enough that it's not stripping the color out at a crazy fast pace. I've seen a drastic c...
Most Helpful Critical Review
Great CRUELTY FREE Product
I was looking for a vegan purple shampoo to tone my blonde/silver hair. I live a vegan and nontoxic lifestyle and this was the closest I could find! It is cruelty free and sulfate/ paraben free. I use it about once a week now to tone my hair. I leave it on for about 5 minutes in the shower and follo...
87 results
Amazing!
I will never buy another purple shampoo again! This stuff is amazing! I tried another brand after running out if dpHUE and it turned my blonde hair purple/silver! Needless to say I learned my lesson and will never buy another brand!
Good product but there are cheaper ones too!
Hair Type Straight Hair
Describe Yourself Beauty Conscious
Verified Buyer
I buy a cheaper product which wasn't in stock and this is the "to-go-to" bc it works. I get a bigger bottle for $20 at a salon.
Works so well
Hair Type Straight Hair
Describe Yourself Product Junkie
I have used sooooo many purple shampoos looking for one that would do the trick. This keeps my highlighted blonde hair very cool toned, just how it looks when I leave the salon. It does not lather at all, and it dries your hair out if you don't use a good conditioner, but what it does for keeping hair not brassy is worth it.
Best purple shampoo
Reviewed at

I dyed my hair a cool blonde/ greyish color. I waited a little long till tone my hair and thought I wouldn't get the brassy yellow out. But I found this shampoo and used it while my hair was dry and washed it out. It got the brassy yellow out and then I continued with the shampoo in the shower, its the best shampoo and smells amazing.
I will definitely continue to purchase this product.
Describe Yourself Beauty Conscious
Verified Buyer
Squeeze a quarter size amount into your palm and lather in your hands before placing on your wet hair. This will allow you to spread the shampoo were farther because it does not lather well. This product is fantastic at knocking out brass.
Questions
Q&A
Showing 5 out of 7 Questions
- Q
Can you use the cool blonde shampoo with the brightening (yellow) conditioner?
- Asked by Jessica
- Official Answer By dpHUE - Brand EngageThanks for your question! Yes, you can absolutely pair the Cool Blonde Shampoo with the Brightening Blonde Conditioner. The Cool Blonde Shampoo helps neutralize yellow or brassy tones, while the Brightening Blonde Conditioner helps hydrate, brighten, and keep blonde hair looking fresh and healthy. They work great together as part of a blonde maintenance routine.Was this answer helpful to you
- Q
Will this product work for white hair?
- Asked by Cate
- Official Answer By dpHUE - Brand EngageYes, Cool Blonde Shampoo can be used on white or gray hair. It helps neutralize yellow tones and brighten natural white or silver strands without depositing strong pigment. It's a great option for maintaining a cool, fresh tone.eWas this answer helpful to you
- Q
I'm 48 & I have naturally dishwater blonde that I've always hated. I haven't colored my hair in at least 10 years. My hair has lots of gray, but I love it. So, I am at a happy medium. I have always had thick, heavy and oily hair. It's now thinner flat and more gray. Almost every styling product and S&C make the oil worse within a few days of using something new. I don't like heavy crunchy sticky or stiff hair. Can you suggest something that will make me and my hair happy? I love my hair... I would go without makeup bf I would go without my hair fixed. I also prefer cruelty free and budget friendly. Thank you Wendy
- Asked by Wenkl
- Official Answer By dpHUE Brand Engage TERMINATEDHi Wendy! If you are happy with your hair color and oil is your main concern, I would recommend the dpHUE Apple Cider Vinegar Hair Rinse! It will help balance your pH, and all of dpHUE products are cruelty free. Let me know if you have any additional questions! Was this answer helpful to you
- Q
is this safe for keratin treated hair- sulfate and sodium chloride free?
- Asked by jasmine
- Official Answer By dpHUE Brand Engage TERMINATEDHello! dpHUE's Cool Blonde Conditioner is sulfate-free, so it is safe for treated hair. I would recommend contacting your stylist just to be sure! Hope this helps! Was this answer helpful to you
- Q
I am a brunette (all over color) with caramel highlights that have faded to a bleachy blonde look, would this help reinvigorate the caramel color or should I be using the one for brunettes?
- Asked by Kimberly
- Official Answer By dpHUE Brand Engage TERMINATEDHello! The Cool Blonde Shampoo and Conditioner will help eliminate brassy tones! If you are wanting to add/enhance caramel tones, I would recommend the dpHUE Color Boosting Gloss + in Warm Brown Medium. Mix this half and half with your conditioner and leave on wet hair for 3-5 minutes. Hope this helps!Was this answer helpful to you