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Summary
Wella's Colorcharm Demi-Permanent Cream Hair Color provides shiny, healthy-looking color with less damage. Gloss, tone, refresh or enhance your color.
Benefits
- Refresh faded color for shiny, healthy-looking color with less damage vs. permanent color
- Gentle to use after lightening, permanent wave or chemical relaxing services
- Tone highlights and add new richness or fashion tones to your existing color
- Blends grays
- Gentler for all hair textures vs. permanent color
- Lasts up to 24 washes
- Enriched with Shea butter
- Pleasant fragrance
- Developer required
- Colorcharm Volume 10 Cream Developer is sold separately
Formulated Without
- Ammonia, parabens, gluten, phthalates & animal-derived ingredients
Item 2613464
Using Wella Colorcharm Demi-Permanent Color.
Mix 1 part Wella Colorcharm Demi-Permanent to 2 parts 10 volume Wella Colorcharm Cream Developer (sold separately ) in a non-metal bowl.
Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
Let the color develop for 20 minutes without heat.
Rinse the color out of the hair until water runs clear, shampoo and condition.
Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate Se, Toluene-2,5-Diamine Sulfate, Sodium Sulfate, Decyltetradecanol, Sodium Lauryl Sulfate, Resorcinol, Parfum/Fragrance, Sodium Sulfite, 2-Methylresorcinol, Ascorbic Acid, M-Aminophenol, Disodium EDTA, Hexyl Cinnamal, 1-Naphthol, Sodium Hydroxide, 4-Amino-2-Hydroxytoluene, Butyrospermum Parkii (Shea) Butter, Citric Acid.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Help for Hair Colors!
So I've always wanted red hair, just the bottom half, so I decided to get light copper. Warning: you MUST buy the color cream that it comes with! The dye was very creamy, I thought it wouldn't turn out well. Luckily it did. I got a little worried that it was going to be orange instead the red I requ...
Most Helpful Critical Review
Average
I work in a salon and have used many brands, that being said, I like Wella but there are better out there. The 10 volume developer mixed with the clear color cream does help give a slight glossy shine to the hair. But if you have over colored dry hair you're not going to see much of an improvement, ...
93 results
Great results!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
So easy to use, and it gives a nice boost to your hair, especially if it's colored. It gives the color such a nice refresh. I would definitely purchase again!
Average
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I work in a salon and have used many brands, that being said, I like Wella but there are better out there. The 10 volume developer mixed with the clear color cream does help give a slight glossy shine to the hair. But if you have over colored dry hair you're not going to see much of an improvement, at least not with the clear cream. You'll want to use an actual color cream one that tones your color while also giving it the shine. That combination will give you a much better result. The clear is better for those that don't have overly processed hair. When I used this it gave shine to the part of my hair (crown to mid shaft) that didn't have as much bleach in it. The parts with bleach still looked and felt dry, and since it didn't tone it, I didn't see much of an improvement. It is easy to use and if you have shoulder length hair or shorter you get a pretty good amount to use.
Made my hair shiny and color vibrant
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Wella Gloss and Developer was such a needed product for my highlights and color. These products made my hair so much more shiny. They made my haircolor alot more vibrant. I will forever be using this gloss after i do my haircolor.
impressed by this product!
Verified Buyer
I was looking for hair color that didn't have as many chemicals and bad ingredients as most. This demi-permanent color seems to fit the bill. It was easy to use and apply ( along with the developer) and I like that I can decide how much I want to use ( great for root touch-ups!). The only thing I found was that it turned out way darker than the box color would suggest, but my hairdresser suggested I could buy another tube and mix two of them to get the desired look. So far the color is holding up really well and my grays are still hidden.
Beautiful shine
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love love love this product. It was easy to use and to ensure I had the product evenly distributed I would recommend using a bowl and a color brush and go through and separate the hair info sections. Once I washed out the product and dried my hair I felt like I had just left the salon! My hair looked beautiful, so healthy, shiny and smooth! Highly recommend!