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Summary
Color Wow Color Security Shampoo is the only 100% clean, sulfate-free shampoo that leaves no residues for truly clean hair + scalp.
Benefits
- One rich-lathering, sulfate-free, residue-free formula for all hair types
- Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
- For all hair types. Helps promote optimal hair and scalp condition and healthy hair growth. Perfect for extensions
Key Ingredients
- Formulated with a unique sulfate-free blend of 8 gentle cleansers, including a super gentle Japanese amino acid (often found in face washes), that prevents color fade, smooths cuticles and delivers a creamy lather.
Formulated Without
- Sulfate
- Silicone
- Paraben
- Gluten
Item 2259593
- Apply a coin-sized amount to wet hair and massage into lather.
- Rinse.
- Repeat for best results.
- Follow with Color Security Conditioner (sold separately) and style as usual.
Aqua (Water), Sodium Lauryl Sulfoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroamphoacetate, Sodium Methyl 2-Sulfolaurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Parfum (Fragrance), PEG-150 Distearate, Sodium Cocoyl Glycinate, Sodium PCA, DMDM Hydantoin, Propylene Glycol, Polyquaternium-22, PPG-2 Hydroxyethyl Cocamide, Disodium Edta, Citric Acid, Hydrolyzed Wheat Protein, Linalool, Butylene Glycol, Butylphenyl Methylpropional, Hexyl Cinnamal, Hydrolyzed Wheat Starch, Quaternium-95, Limonene, Iodopropynyl Butylcarbamate, Tocopheryl Acetate, Propanediol, Phenoxyethanol, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Sorbate, Potassium Benzoate, BHA, Methylparaben, Butylparaben, Ethylparaben, Methylchloroisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Isobutylparaben, Propylparaben, Ethylisothiazolinone, Pentaerythrityl Tetra-DI-T-Butyl Hydroxyhydrocinnamate.
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Reviews
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Most Helpful Positive Review
WOW is Right!
I typically do not write reviews, just read them to make my purchasing decisions, but this product is so awesome, I was compelled to share. I've tried every shampoo and conditioner product known to man, trying to find the perfect product, didn't matter the cost. I finally found it! My hair is fine,...
Most Helpful Critical Review
bad buy
Was excited to try this product. Very disappointed. Dried hair no volume took it back after one use.
3730 results
My go too!
Hair Type Wavy Hair
I have thin but a lot of hair that is blonde and wavy. It's hard to find something that cleans/detangles and light weight. I love this stuff!
Don't Buy
Purchased this shampoo along with the conditioner. Dried out my hair and it was too harsh. My hair was dry and tangled after using it. Went back to Redken. Wanted to give this brand a try but don't recommend these products.
Um…
I tried it for a couple weeks, It sorta dried my hair out while still having an oily scalp. Thank god I was still able to return it
Delighted that Ulta is now carrying
Hair Type Wavy Hair
I used to order this through the TODAY Show site and then directly from WOW. I inquired a few times or gave suggestions at Ulta branches by inquiring if this brand was sold at Ulta. I like this product b/c it's gentle on my hair (colored). I believe it's lower in surfactants, so it does not lather like crazy but it does cleanse. I have tried a product billed as a "cleansing conditioner" and I did not feel that it adequately cleaned oil, dirt, etc from my scalp. I have oily hair. It's dryer now than years ago but I still can only go max one day between shampoos and I still have to use dry shampoo when I do that. WOW shampoo cleanses w/o stripping and has a pleasant smell. It's gentle enough to use daily.
Exceeded my expectations…
I bought the shampoo and conditioner from a BOGO 50% off sale Ulta was having for the color wow products. I have been having an issue the past ywmear with my hair being weighed down and it having lots of build up in it . This not only took the residue right out, but my hair looks shiny, smells wondeful and feels almost weightless! I have never experienced that sensation before. It is a wonderful product, the only con is the regulsr price for the amount.