Rated 4.48 out of 5 stars
Most Helpful Positive Review PEOPLE....READ the bottle!!
The number of people who don't read kills me!!
This is a TONING & COLOR DEPOSITING shampoo/conditioner. Says it RIGHT ON THE BOTTLES !! If you're blonde and don't want a toning shampoo, DO NOT use this! Pretty simple.
That said....I am brunette with cool ash blonde highlights using Redken Shades EQ 9V/T. My highlights have a purple tint. This keeps my color the gorgeous smoky cool blonde that's my formula. This replaced Blonde Idol toning conditioner & works better & isn't anywhere near as expensive.
Keeps hair soft & manageable. Leave it in to long & your hair will stain purple. It washes out, but if you don't want purple hair then pay attention to what you're doing.
Works on natural blondes, but again, it deposits color so beware.
Most Helpful Critical Review Smelt amazing, unfortunately color results were a flop
**I used this in conjunction with the shampoo so some of my review is going to read the same**
I haven't used any purple hair care products on my blonde hair since I was a platinum blonde (I since have transitioned to a more natural bright blonde) so was excited to give this a try.
Just like the shampoo it smelt WONDERFUL. It recommended to use gloves but I had already applied the shampoo without and had no problems and this was the same, no stains on my hands.
It recommends you leave it on for 3-5 minutes. I always do the minimum time with conditioners as I find despite having color treated hair, my hair is thin so so come conditioners can be too heavy.
After I rinsed it off my hair felt heavier and coated. Not in an unpleasant way, just like it had strengthened my hair more. I rinsed for a while just to make sure I had gotten all of the product out. If you have fine hair only use a very small amount and leave it on for the minimum time or this will weigh your hair down.
Unfortunately as I started drying my hair I noticed it looked dull/grey and lacked it's usual shine. I dried it off and tried looking in different lights but alas, the color looked sad. Thankfully this wasn't permanent and with a few washes with my regular shampoo I was able to get my hair almost back to normal.
I think if you are a platinum icy blonde this would work great, or if you are not a regular visitor to the salon. I color (highlight and tone) my hair at the salon every 6-7 weeks and went very recently. Perhaps due to my hair being colored recently the product over toned my hair, or perhaps purple haircare just doesn't agree with my tone of blonde.
As the results aren't permanent I am going to give it another go just before my next salon visit and to see how it turns out. Overall if you know purple products work for you then check it out.
*DISCLAIMER* I received this product for free for testing purposes
Reviewed by 777 customers Wonderful!
Anj from Northern California
Smells great. Feels good. Makes my hair soft and bright. Just bought my second bottle.
C from Las Vegas
I was really excited for this product. I have done 1 out of 3 sessions to go blonde at my hair salon. I bought this so my hair could stay ashy and hopefully add some purple in as well. I left it in my hair for 3 hours hoping it would do what I wanted. I have done this previously with other brands and it worked well. It toned my hair a little but definitely did not add any purple. I'm hoping it works better as I continue to go more blonde.
Marjo from Apollo Beach, FL
I always buy my Redken Blondage when Ulta has its Liter Sale. The product is the best I've found for toning highlights and protecting hair.
Love Extend Blondage Conditioner
Nona17 from Kingsport, TN
Use this product almost every day and it is great without weight my fine hair down
it would be better if the scent was less perfume like
TMM from NH
I love it ! I would buy it again
Paty from Houston tx
I love it !! It maintains the color !!
It got the job done.
Lexxy from Arizona.
I wish it would've done a better job. I left it on for like an hour. But it did leave some pieces silver! Wish it did the same for all of it.
Kate from Pennsylvania
Takes the brass out! Fun Fact.....Buy the big size. I love the look of the small bottle. My husband turned it counterclockwise and pulled it straight off. I will be refilling my small bottle!
Mc from Chicago
I will be returning this product… dried my hair out like literally… not good it's expensive and small and on top of that damages hair no no
Best purple shampoo!
ARM from Wisconsin
This is the best purple toning shampoo I've tried - and I've tried a lot of them! It isn't too drying but does what it says. I'm indifferent on the fragrance.
I definitely notice my blonde is brighter when I use this!
Jenna from Fargo, ND
I was sadly disappointed by this shampoo. I've been using it a while and every time I use it my hair ends up greasy looking. I haven't noticed a difference in my blonde either. Still brassy. Does smell good and my hair does feel softer after using it though!
KATSKAN from Hammond, La
My Daughter bought this shampoo & loves it, so I thought I'd give it a try .
I've always bought Aveda's Blue Malva.
I have to say, for at almost half the price, This just may be my new Fav.
It smells great, Nourishes my hair & doesn't leave it dried out like some reviews say it does theirs.
They changed the formula
Qween Itty from South Carolina
Just picked up a bottle of the new formula and am so disappointed. It's a super light lilac color - I immediately had doubts as to how well it would tone and pull the brass from my hair, but figured I'd give it a shot. I shampooed then applied all over my hair and left it on for twenty minutes - my hair is as brassy as ever, literally cannot tell a difference at all. The old formula was AMAZING and worked miracles but this new bottle is going back! So bummed.
Not awful but in wouldn't buy again!
Taylor from GA
The shampoo works great but the conditioner isn't worth it. You are better off buying a different conditioner to go with the shampoo.
Betty from Chicago
Makes my hair smooth and nourishes my blonde
I would buy again
Rene from Coopersburg PA
Conditions without making my hair feel weighted down.
Yes! This product is amazing!
Misty from Pace, Fl
Love how my color stays with this product.
Baby from Florida
Really like how it has lightened my hair
Turned my yellowing hair back to blonde
Shan from El Paso, Texas
I bought this to try and stop my hair from turning the yellow color and striping the toner. It works well. I use it a few days a week and it does the trick
Kate430 from Massachusetts
I use this after using the matching shampoo. Detangles and moisturizes without weighing down my fine highlighted hair. Brightens my blonde . I love this conditioner.
CHill from Morgan Hill CA
This shampoo or conditioner works miracles. It totally tones your hair while in or out of the shower. So worth it.
Great if you went natural dark to light
K from Houston, TX
My first time using this product and I loved the shampoo. The conditioner was not as nourishing even after I left it on for a couple of minutes. I will continue to use this with the shampoo, so I hope I grow to like it.
This stuff is fantastic
tink05 from Lake Hopatcong, NJ
Only thing I use on my hair to keep it from looking brassy
MY FAVE PURPLE SHAMPOO!
Gianna from De
I love this purple shampoo. It really changes the color of my highlights in just one use!! It doesn't dry out my hair either. The smell was kind off manly at first but I honestly really like it now. It smells fresh and clean to me. I recommend!!
Erica from Lansing mi
Love the product