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Highlights
Summary
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 17 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Gluten
Item 2660490
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Pre-caution: This product contains ingredients that may cause skin irritation or allergic reaction on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. For external use only. Keep out of reach of children.
Water/Aqua/Eau, Cetearyl Alcohol, Glyceryl Stearate, Cetrimonium Chloride, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Dioleyl Phosphate, Oleth-5 Phosphate, Quaternium-80, Ethylhexylglycerin, Propylene Glycol, Triethanolamine, Benzyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Basic Red 51, HC Blue No. 16
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
1049 results
Turned my hair orange
Hair Type Wavy Hair
This product is advertised as a light brown and I put it on my blonde hair and turned out with a very orangey blonde color

Huh?
Hair Type Wavy Hair
Wasted so much time and money on this. Used it twice and left on longer the second time- Again, zero change in the hair. Doesn't even make it soft. Just weighs it down with no color pigment difference.
I would buy this again
Hair Type Straight Hair
I started with warm,toned dark blondish hair with gray root growth. I brought it for for repair from flat iron use and to see if this might be an option to extend time between color appointments. I hesitated for weeks worried about reds being too red, light browns being too dark and blondes not showing up at all. I ended up with dark blonde and am very happy. I see tonal variation with my natural hair showing through but some good color pop also, texture is great. grey coverage is light though.
If you like green hair....
Hair Type Straight Hair
Used med brown to tone down my brass. Instead it has given my hair a green tint. I have washed it twice - with green suds each time- and still a green tinge. Will use my prior brand. Does make hair very glossy.


so far so good
I tried it for the first time & I like it so far. my hair was a brassy color and wanted to go dark to give it a try and this mask looks gorgeous. I chose the cool medium brown and it gives me just the right amount of darkness with pops of my old color. The dimension is a nice change. I haven't washed it to see if its long lasting but I hope so.
Questions
Q&A
Showing 5 out of 308 Questions
- Q
Do i need to use gloves?
- Asked by Juli
- Official Answer By dpHUE - Brand EngageYes, especially when using our darker shades. We always recommend wearing gloves when applying Gloss+ to prevent staining your hands. Be sure to protect ALL porous surfaces, including countertops, sinks, and surrounding areas, as well as hairline and hands.Was this answer helpful to you
- Q
My hair is highlighted with gray and my natural color is turning a mousy light brown dark blonde but underneath in back is my natural color level 7-8 i was a Auburn color would the auburn color work to blend when I have 3 different shades on my hair
- Asked by Manatee
- Official Answer By dpHUE - Brand EngageGreat question! With the different tones in your hair, we'd suggest blending Gloss+ Auburn with Gloss+ Light Brown for a more balanced result. Gloss+ is designed for gray blending rather than full gray coverage, so a strand test is especially important to see how the color takes to your highlights, grays, and natural hair! Please reach us at info@dphue.com for further assistance.Was this answer helpful to you
- Q
I have hand tied extensions. Is this safe to use on them?
- Asked by Tristen
- Official Answer By dpHUE - Brand EngageWe recommend doing a small strand test before applying this product all over your hair. Apply a small amount of Gloss+ to an inconspicuous section and follow the label recommendations to check compatibility. If you have any questions or need help choosing the right product or shade, let us know and we’ll be happy to work with you! Reach out to info@dphue.com for further assistance. Thank you!Was this answer helpful to you
- Q
Do you just rinse out or do you have to use shampoo?
- Asked by Sien
- Official Answer By dpHUE - Brand EngageHI! Gloss+ should be used like a deep conditioner, and you can simply style as normal after rinsing away. Safe to use as needed for a boost of shine and color refresh!Was this answer helpful to you
- Q
Will it lift my natural hair color?
- Asked by JJ
- Official Answer By dpHUE - Brand EngageGloss+ won’t lift your natural or treated hair color. It’s a pigmented deep conditioner, also known as a semi-permanent hair color, with no ammonia or peroxide. It colors the outer strands of the hair and gently fades in about 6–10 shampoos. As always, we recommend doing a strand test first!Was this answer helpful to you