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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
The florence by mills Built to Lash Mascara is a lengthening mascara for lashes that will look *almost* too lush to be real. Mascara can create a natural look with one coat or a more dramatic look with 2+ coats!
Benefits
- Made with plant-based ingredients like bayberry fruit & rose wax
- Includes an all-in-one brush for buildable volume that lifts & lengthens
- Super-black mineral pigments make the most of every little lash
- No flakes, no smudges
Key Ingredients
- Vegan rose wax: A lash-conditioning plant wax that curls and coats as it lengthens lashes
- Bayberry fruit wax: A planet-friendly plant wax that keeps lashes in place
- Mineral pigments: The source of that super-black color that makes your eyes shine
Formulated Without
- Parabens
- Animal testing
- Animal by-products
Comb through lashes - one coat, two coats, or three.
Water (Aqua/Eau), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Stearic Acid, Propanediol, Palmitic Acid, Myrica Cerifera (Bayberry) Fruit Wax, Caprylyl Glycol, Rosa Centifolia Flower Wax, Rosa Damascena Flower Wax, Aminomethyl Propanol, Phenoxyethanol, Galactoarabinan, Hydroxyethylcellulose, Hexylene Glycol, Arachidic Acid, Myristic Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Iron Oxides (CI 77499).
Free gift with purchase
Free gift with purchase
Online only free 4 piece gift with $30 Florence by Mills purchase (valid thru 8/2/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1None
- 1For my eyelashes
- 1Mascara
- 1I only use it when I have makeup on!
- 1Everyday
Describe Yourself
- 1Short lashes that are blonde
- 1Long natural lashes
Most Helpful Positive Review
My new go to!
I love how this mascara defines my lashes. I have fine hair (and lashes) and most mascaras weigh my lashes down and make them droop. This one doesn't! And it defines all my lashes, even the small ones! It doesn't clump them together like some other high end brands do. I've literally tried them all, ...
Most Helpful Critical Review
Clumpy goopy mess
I wanted to live this mascara. All of the great reviews... That just wasn't my experience. The first use or two was great. I loved it. But then by the time I used it a 3rd time (today) it was a clumpy goopy mess. For the record I have only had it open for like a week. Maybe I got a bad batch? 😕. On...
1387 results
Love Millie but this mascara didn't do it for me
I was so excited to try this mascera. Ive always liked millie bobbie brown but this mascara was so disappointing. I spent almost $20 on it and it turned out to be flaky, not lengthening, and really dry. Do not recommend this product.
Love Millie but this mascara didn't do it for me
I was so excited to try this mascera. Ive always liked millie bobbie brown but this mascara was so disappointing. I spent almost $20 on it and it turned out to be flaky, not lengthening, and really dry. Do not recommend this product.
I will rebuy this product
I love this product it makes my lashes stay up and does not clump. On the negatives side it does flake off.
Old and dried out
Never got to use it. I unscrewed the wand and product was completely dried out that the brush broke off inside the tube. It was clearly old.
Flakes
I got this mascara to try and I found it was a good mascara overall but did flake off after a while.