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Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo #1
Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo #1

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Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo

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$12.00

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Size:3.0 oz

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Details

Features

  • A blend of hair-healthy Brazilian ingredients cleanses hair, provides lightweight hydration, and reduces damage, frizz and split ends. Transform your next wash day with Sol de Janeiro's iconic Cheirosa 62 fragrance
  • Hair Type: Straight, Wavy, & Curly
  • Hair Texture: Fine and Medium
  • Gluten Free
  • Paraben Free
  • Cruelty Free
  • Vegan
  • Sulfate Free

Key Ingredients

  • SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use.
  • Brazil Nut Oil: Nurtures, protects, and restores vital shine
  • Buriti Fruit: Fights frizz and strengthens dry, brittle hair

Research Results

  • Clinically proven after one use:
  • 58% of damage repaired
  • 71% frizz reduction for 8 hours*
  • Helps protect hair from future damage*
  • 76% of split ends mended*
  • *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

Item 2618320

How To Use

Dispense a quarter-size amount and rub together to create a light lather. Gently massage directly into your scalp for one to two minutes, focusing on roots. Follow with The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) for maximum damage-repairing and hydrating benefits.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Sol de Janeiro

Brazilian Joia Strengthening + Smoothing Shampoo

Size: 3.0 oz
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Sol de Janeiro

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Size: 3.0 oz
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Q&A

Showing 1 out of 1 Questions
Q
how does this with the conditioner work for curly/wavy hair?
Asked by turkey
Official Answer By Sol de Janeiro - Brand Engage
Brazilian Joia Strengthening + Smoothing Shampoo is perfect for fine to medium curly and wavy hair! Our blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture and addresses concerns of damage, dryness, frizz, split ends, and hair weighed down by heavy formulas.Was this answer helpful to you

Review Snapshot

by PowerReviews

4187 ReviewsWrite a Review
67%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Brazilian Joia Strengthening + Smoothing Shampoo

I absolutely love all the products that my Girl Friend sent to me during quarantine she knew I had been having major problems with my hair as it was very dry & brittle & had lost its shine too, so I was unable to get to my Hair Dresser for my weekly deep conditioning treatments & I was telling my Gi...

Versus
Most Helpful Critical Review
Tried So Hard to Love It

This shampoo SMELLS AMAZING, just like the Bum Bum Cream. BUT, I hate everything else about it with a passion. I wanted to love it - I really did...and still wish I could, on some level. I even tested it out over a period of several months, hoping I could salvage some love for it for ANY reason, but...

4187 results

loved it until i realized

Submitted 7 days ago

By Not worth it

From La Quinta, CA

I did love how smooth my hair was after every shower but…I came to realize it was causing me extreme hair loss. I literally wont ever buy this again! As soon as I switched my shampoo and conditioner my hair loss basically returned to normal.

Was this review helpful to you?
Love this as a moisturizing shampoo for my fine hair

Submitted 2 months ago

By Gracie

From Dallas

I love this for my fine hair that gets weighed down easily. I would compare this to morrocan oil shampoo and conditioner, but I preder the sol de janeiro more. I think it is just as moisterizing (if not more) yet i dont feel like it builds up on my scalp as much. The only con is that i wish it came in an alternative scent. The classic doesnt smell as fresh as I'd personally like my shampoo to smell.

Was this review helpful to you?
I would not buy this again

Submitted 2 months ago

By Ashley

From Winston Salem, NC

Hair Type Wavy Hair

This product was horrible for my hair. I purchased the shampoo and conditioner and it left a waxy build up on my hair. I went to style my hair with curls and the curls had so much build up they would not separate. It took two washes with clarifying shampoo to get rid of the build up.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
love this stuff!

Submitted 3 months ago

By Anisa N.

From undisclosed

Reviewed at

Sol de Janeiro - Yotpo

Love this stuff! Smells great and my hair is amazing with it! I have super curly hair, and it loves this stuff! I wish the bottle was different, I feel like I can 't get it all out at the end.

Was this review helpful to you?
I absolutely love it! It

Submitted 3 months ago

By Kianna G.

From undisclosed

Reviewed at

Sol de Janeiro - Yotpo

I absolutely love it! It cleans my hair so well without stripping it of its natural oils. My hair is beyond soft and smooth.

Was this review helpful to you?