Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
(2)Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Sol de Janeiro's Brazilian Joia Strengthening + Smoothing Shampoo is a bond-repairing, weightlessly hydrating, sulfate-free, color-safe shampoo for soft, healthy-looking hair infused with the iconic Cheirosa 62 fragrance.
Features
- A blend of hair-healthy Brazilian ingredients cleanses hair, provides lightweight hydration, and reduces damage, frizz and split ends. Transform your next wash day with Sol de Janeiro's iconic Cheirosa 62 fragrance
- Hair Type: Straight, Wavy, & Curly
- Hair Texture: Fine and Medium
- Gluten Free
- Paraben Free
- Sulfate Free
Key Ingredients
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use.
- Brazil Nut Oil: Nurtures, protects, and restores vital shine
- Buriti Fruit: Fights frizz and strengthens dry, brittle hair
Research Results
- Clinically proven after one use:
- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- Helps protect hair from future damage*
- 76% of split ends mended*
- *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
Item 2618320
Dispense a quarter-size amount and rub together to create a light lather. Gently massage directly into your scalp for one to two minutes, focusing on roots. Follow with The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) for maximum damage-repairing and hydrating benefits.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
All Soft Shampoo For Dry, Brittle Hair
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
The Ordinary
Multi-Peptide Serum for Hair Density for Thicker, Fuller Looking Hair
Yves Saint Laurent
MYSLF Eau de Parfum with Fresh Accord & Warm Woods
Urban Decay Cosmetics
All Nighter Waterproof Makeup Setting Spray
Dolce&Gabbana
My Devotion Eau de Parfum Intense
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
LolaVie
Peptide Plumping Volume Conditioner
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Brazilian Joia Strengthening + Smoothing Shampoo
I absolutely love all the products that my Girl Friend sent to me during quarantine she knew I had been having major problems with my hair as it was very dry & brittle & had lost its shine too, so I was unable to get to my Hair Dresser for my weekly deep conditioning treatments & I was telling my Gi...
Most Helpful Critical Review
Tried So Hard to Love It
This shampoo SMELLS AMAZING, just like the Bum Bum Cream. BUT, I hate everything else about it with a passion. I wanted to love it - I really did...and still wish I could, on some level. I even tested it out over a period of several months, hoping I could salvage some love for it for ANY reason, but...
4195 results
Decent shampoo, horrible conditioner
Reviewed at
This smells really amazing and works good as a standalone shampoo, however shampoo and conditioner are meant to be purchased together and used as a pair and I cannot recommend the conditioner. It s so greasy and heavy and weighs my fine hair down so badly. It feels like I need to rewash my hair immediately after drying it. For this I have to give the shampoo an average rating because it cannot be used with its intended partner.
Great product smells amazing!
Reviewed at
Great product smells amazing!
Drying
Reviewed at
Smells wonderful however, this is extremely drying my hair out
Shampoo
Reviewed at
Love the smell!
Love this as a moisturizing shampoo for my fine hair
I love this for my fine hair that gets weighed down easily. I would compare this to morrocan oil shampoo and conditioner, but I preder the sol de janeiro more. I think it is just as moisterizing (if not more) yet i dont feel like it builds up on my scalp as much. The only con is that i wish it came in an alternative scent. The classic doesnt smell as fresh as I'd personally like my shampoo to smell.
Questions
Q&A
Showing 3 out of 3 Questions
- Q
Is it okay for color treated hair?
- Asked by Just asking
- Official Answer By Sol de Janeiro - Brand EngageOur Brazilian Joia Shampoo is color safe , however, we always recommend a strand test or consulting with your stylist for specific hair concerns.Was this answer helpful to you
- Q
How many ounces is it? I can't find the amount on ulta.
- Asked by Sommer
- Official Answer By Sol de Janeiro - Brand EngageThe bottle is 3 oz!Was this answer helpful to you
- Q
how does this with the conditioner work for curly/wavy hair?
- Asked by turkey
- Official Answer By Sol de Janeiro - Brand EngageBrazilian Joia Strengthening + Smoothing Shampoo is perfect for fine to medium curly and wavy hair! Our blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture and addresses concerns of damage, dryness, frizz, split ends, and hair weighed down by heavy formulas.Was this answer helpful to you