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Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo
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Summary
Highlights
Sol de Janeiro's Brazilian Joia Strengthening + Smoothing Shampoo is a bond-repairing, weightlessly hydrating, sulfate-free, color-safe shampoo for soft, healthy-looking hair infused with the iconic Cheirosa 62 fragrance.
Features
- A blend of hair-healthy Brazilian ingredients cleanses hair, provides lightweight hydration, and reduces damage, frizz and split ends. Transform your next wash day with Sol de Janeiro's iconic Cheirosa 62 fragrance.
- Hair Type: Straight, Wavy, & Curly
- Hair Texture: Fine and Medium
- Sulfate Free
- Vegan
- Gluten Free
- Paraben Free
- Cruelty Free
Key Ingredients
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use
- Brazil Nut Oil: Nurtures, protects, and restores vital shine
- Buriti Fruit: Fights frizz and strengthens dry, brittle hair
Research Results
- Clinically proven after one use:
- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- 76% of split ends mended*
- Helps protect hair from future damage*
- *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
Item 2618341
Dispense a quarter-size amount and rub together to create a light lather. Gently massage directly into your scalp for one to two minutes, focusing on roots. Follow with The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) for maximum damage-repairing and hydrating benefits.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool
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Reviews
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Ratings Distribution
Hair Type
- 4Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Brazilian Joia Strengthening + Smoothing Shampoo
I absolutely love all the products that my Girl Friend sent to me during quarantine she knew I had been having major problems with my hair as it was very dry & brittle & had lost its shine too, so I was unable to get to my Hair Dresser for my weekly deep conditioning treatments & I was telling my Gi...
Most Helpful Critical Review
Tried So Hard to Love It
This shampoo SMELLS AMAZING, just like the Bum Bum Cream. BUT, I hate everything else about it with a passion. I wanted to love it - I really did...and still wish I could, on some level. I even tested it out over a period of several months, hoping I could salvage some love for it for ANY reason, but...
4125 results
Overpriced shampoo
Hair Type Straight Hair
Nice shampoo if I paid $10 or less. The Bum Bum scent is hardly present and does not stay in my hair. This is so overpriced in my opinion.
Potential formula switch?
Ive been using this shampoo for years and its been a favorite of mine. But lately this shampoo has made me and my husbands head itch terribly! It starts itching as soon as we put the shampoo on, so we know its the culprit. Will sadly have to find a new shampoo!
Still loving the classic smell
Reviewed at
Still loving the classic smell !
Pleased
Reviewed at
Happy with the results. I honestly think I would stick with their sprays only. Especially for the price you pay & the size of the product.
Brazilian Joia shampoo
Reviewed at
Super creamy and smells amazing