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Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo #1
Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo #1

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Not Your Mother'sBlonde Moment Tone & Repair Purple Shampoo

Item 2309118

4 out of 5 stars. 275 reviewsQ & A
Size:8.0 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Sustainable Packaging Brand

Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.



  • 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
  • Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
  • Packed with moisture to intensely hydrate bleached & damaged hair
  • For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)

Key Ingredients

  • Formulated with quinoa to aid in color retention
  • Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash

Formulated Without

  • Sulfate surfactants
  • Silicones
  • Parabens
  • Phthalates
  • Gluten
  • Cruelty-free
  • Vegan

How To Use

Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.


Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730)