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Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo
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Highlights
Summary
Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.
Features
- 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
- Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
- Packed with moisture to intensely hydrate bleached & damaged hair
- For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)
Key Ingredients
- Formulated with quinoa to aid in color retention
- Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Phthalates
- Gluten
- Cruelty-free
- Vegan
Item 2309118
Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730)
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Blonde Moment Purple Shampoo
Not Your Mother's Blonde Moment Purple Shampoo Benefits
Fights Yellow Tones
Clean Ingredients
For Natural and Dyed Blondes
How to Use Blonde Moment Purple Treatment Shampoo
Not Your Mother's Blonde Moment Collection
Blonde Moment Purple Treatment Shampoo
Gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights.
Blonde Moment Purple Toning Hair Masque
With one simple application, its dark violet pigments work to reduce brass and yellow tones in natural, dyed, and highlighted blonde or gray hair.
Blonde Moment Purple Treatment Conditioner
Moisturizes and detangles your toned look leaving behind shiny and manageable locks.
About Not Your Mother's
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Most Helpful Positive Review
This product is incredible
This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three time...
Most Helpful Critical Review
Average Shampoo. Not a "purple" shampoo.
I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.
279 results
Double Purple #1 Step
Verified Reviewer
Reviewed at
Used before the purple conditioner, this shampoo maintains & subtly enhances the tint to grey head in between treatments with the purple mask.
Really dried out my curly hair
Hair Type Wavy Hair
This shampoo severely dried my curly hair and I feel like I've lost hair.
Amazing Results
I had my hair highlighted recently and was unhappy with the brassy results. I love the products for volume in this line and I gave this shampoo a try. The brass is eliminated after the first shampoo. My highlights look amazing. Great products.
Left my hair greasy
This was recommend by a hairstylist due to affordable. I used it and i felt like it just kept making my hair greasy and didnt give the brightness that i needed.
Really works!
Verified Buyer
Reviewed at
I'm a natural dirty blonde, I had really light hair as a child but it's starting to get darker as I get into my twenties. I've been using it once a week for only a month and it's already working! I've had a few people comment that my hair looks more blonde, one even asked if I dyed it!