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Summary
Joico Blonde Life Violet Shampoo’s powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love.
Benefits
- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
Key Ingredients
- Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
- Arginine, a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Item 2551466
Apply to wet hair. Lather. Leave in 1-3 minutes. Rnse. Follow with Bonde Life Violet Conditioner.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
I love it!
I really love this shampoo! It's by far my favorite blonde shampoo I've ever used, and I've been using it for about a year. There are a lot of negative reviews but I wanted to leave a positive one - products work differently for everyone, so don't be scared to at least try it! This shampoo doesn't d...
Most Helpful Critical Review
Severe but gradual allergies
I did not have any of the issues with dryness that some other reviewers had. In terms of making my hair look nice, this worked well. HOWEVER, I had a serious allergic reaction to this. It was NOT anything obviously tied to shampoo, so I used this for months before I figured it out. It's weird and ...
66 results
Yes I would buy this product again
Verified Buyer
I used the product but increase the time I let it sit on the hair
So so
I don't ever leave reviews, but I'm always looking for a good shampoo. I wanted to love it but it's just ok. I try to switch things up every once in awhile and have tried lots, but my favorite is still blonde bombshell by big sexy. This just doesn't have the "oomf" I thought it would.
Love it!
Describe Yourself Have bright blonde icy hair
Verified Buyer
Have used many different products and this one is by far the best. The shampoo alone makes my hair so soft. Love joico and would recommend this to any blonde who wants to be a icy cool blonde
Really does dry out hair
It really does the job by making your blonde super icy and beautiful, but I used the whole bottle of the small size and I noticed my hair getting dryer and sooo tough to brush out the more I used it, which eventually causes breakage. I was recommended the Redken purple shampoo, so if in between, I would just spend a few more bucks and go ahead and try Redken. I'm excited to try that instead.
Try if you want lose your hair
I've always had super thick hair and have been very thankful for it. After using Joico blonde life shampoo I've noticed tons of hair just dropping out of my head. Now the areas near my temples are almost bald. I'm so shocked I've stopped using it and I'm going to see if it improves. I'll update this soon!
Questions
Q&A
Showing 5 out of 7 Questions
- Q
What does it smell like
- Asked by D
- Official Answer By Joico - Brand EngageHi D! Thanks for your question. The Blonde Life Violet Collection has a wonderful citrus, floral scent. We can't wait for you to experience the essence and the benefits for your hair! ✨💕Was this answer helpful to you
- Q
Is this product septic safe?
- Asked by Lolo
- Official Answer By Joico - Brand EngageHi Lolo! Thank you for your question. Yes, the Blonde Life Violet Collection is septic safe. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
I am starting to add blonde to my hair would you reccomed this product or the regular joico shampoo and conditioner. Thanks!
- Asked by Hanna
- Official Answer By Joico - Brand EngageHi Hanna! Thanks for asking! That would depend on the current tone of your hair and your desired results. The Blonde Life Violet Collection will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. For best results, we would recommend the Blonde Life Violet Shampoo to be used in combination with the Blonde Life Violet Conditioner. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Can you use this product as a daily routine?
- Asked by MyBlondeJourney
- Official Answer By Joico - Brand EngageHi My Blonde Journey! Thanks for asking. The Blonde Life Violet Collection will instantly banish undesirable yellow tones. Depending on your desired tone, we would recommend starting with Blonde Life Violet Shampoo & Conditioner 1-2 times per week. If you’re looking for a cooler tone 2-3 times a week will help maintain cool tones. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is this good for color treated hair or only natural blonds
- Asked by Cyndi
- Official Answer By Joico - Brand EngageHi Cyndi! Thanks for asking! The Blonde Life Violet Collection is for natural or color treated blondes. It will instantly banish undesirable yellow tones, so cool blondes stay nice and icy. For best results, we would recommend the Blonde Life Violet Shampoo to be used in combination with the Blonde Life Violet Conditioner. Hope that helps clarify. ✨💕Was this answer helpful to you