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Highlights
Summary
Banish unwanted, brassy tones with OGX Blonde Enhance + Purple Toning Shampoo for silver, pre-lightened or natural blonde hair. Formulated with strengthening ingredients like keratin.
Benefits
- Ideal for silver, pre-lightened or natural blonde hair
- Invigorates your senses with notes of blood orange, papaya butter and coconut milk
- A highly pigmented formula to brighten and color-correct yellow tones and protect from color fade
- Free of sulfated surfactants and parabens
- Try adding a few OGX Purple Toning Drops to your conditioner for an even more personalized tone
Key Ingredients
- Made with keratin, purple fig and iris to give your hair that fresh and vibrant look and feel
Item 2576621
Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary.
Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other OGX hair products. Wash hands immediately, as product may temporarily stain skin.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).
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Reviews
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Most Helpful Positive Review
Brightens up blonde hair amazingly!
I absolutely love this product!! I am classified as a dirty blonde so a darker shade of blonde and i have been wanting to turn it up brighter without the need to having to dye it. I have tried this shampoo for two weeks with the toning drops to my styling products and conditioner and it is making ...
Most Helpful Critical Review
if you love your hair, throw this away!
I've never in my life had a shampoo dry my hair out as bad as this did. I'm just glad I tried it with enough time before my hair appointment! It was so gelatinous, it would suck itself right back into the bottle when I released the squeeze. I should have stopped there but I still wanted to try it. I...
291 results
Amazing!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Smells delicious and leaves my hair feeling so clean and fresh. After one use my hair was brighter and after the second wash I knew I would continue using this product as long as I'm using blonde highlights!
Purple locking shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Great products to help me with my normal brassiness a time after bleaching my hair! Make sure to use every purple shampoo or drops once or twice every two weeks, because they usually damage and make your hair super weak, every single brand of purple shampoo. This really helps me lock my color or tone that can last two weeks or more!
Best purple shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have platinum blonde hair and I go about 10 weeks without going back to the salon this purple shampoo has been amazing at taking the yellow tones out of my hair so I don't have to go back as soon to the salon.
lovely tone
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love the tone that this shampoo is giving to my blonde hair. Will get this again when it finish. Love it a lots. Nice scent and long lasting
blond af
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I regularly highlight my hair making it blonder in the summer. this tones nicely and really makes it pop. it was ewallabsolutely love this product.