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Summary
Highlights
Banish unwanted, brassy tones with OGX Blonde Enhance + Purple Toning Shampoo for silver, pre-lightened or natural blonde hair. Formulated with strengthening ingredients like keratin.
Benefits
- Ideal for silver, pre-lightened or natural blonde hair
- Invigorates your senses with notes of blood orange, papaya butter and coconut milk
- A highly pigmented formula to brighten and color-correct yellow tones and protect from color fade
- Free of sulfated surfactants and parabens
- Try adding a few OGX Purple Toning Drops to your conditioner for an even more personalized tone
Key Ingredients
- Made with keratin, purple fig and iris to give your hair that fresh and vibrant look and feel
Item 2576621
Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary.
Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other OGX hair products. Wash hands immediately, as product may temporarily stain skin.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).
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Reviews
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Most Helpful Positive Review
Brightens up blonde hair amazingly!
I absolutely love this product!! I am classified as a dirty blonde so a darker shade of blonde and i have been wanting to turn it up brighter without the need to having to dye it. I have tried this shampoo for two weeks with the toning drops to my styling products and conditioner and it is making ...
Most Helpful Critical Review
if you love your hair, throw this away!
I've never in my life had a shampoo dry my hair out as bad as this did. I'm just glad I tried it with enough time before my hair appointment! It was so gelatinous, it would suck itself right back into the bottle when I released the squeeze. I should have stopped there but I still wanted to try it. I...
291 results
Best purple toner on the market
Verified Reviewer
Reviewed at
OGX purple toning shampoo is, in my opinion, the best! It keeps my highlights bright and gives my hair a healthy shine. I've tried lots of others that don't come anywhere near to this shampoo as they left my hair dull and dark. Follow instructions and your blonde highlights will stay as good as when you first had them done.
A purple toning shampoo that neutralizes brassines
Verified Reviewer
Reviewed at
OGX Blonde Enhanced Purple Toning Shampoo is specially designed for blonde, silver, and highlighted hair to neutralize brassy and yellow tones. Its purple pigment formula brightens and enhances cool tones while keeping hair soft, shiny, and healthy-looking.
A nice purple shampoo!
Verified Reviewer
Reviewed at
It's good, but isn't the best I've tried. In my experience it works pretty well. If my standard purple shampoos were out at the store, I would definitely pick this one up as a replacement.
It's alright but not much of a difference
This is alrifht i wouldn't recommend i dont see much of a difference not very significant unless you have extremely blonde hair.
Love the ingredients!
Verified Buyer
Reviewed at
Love that purple fig is included in the ingredient list!