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The best colognes for men

Whether you’re new to colognes or a collector, start here to find your signature scent.

Trending colognes

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The colognes everyone’s talking about (and wearing).

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Best affordable colognes

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Explore scents that prove quality doesn’t have to break the bank.

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Best seasonal colognes

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Shift your scent with the season—from crisp winter woods to fresh summer citrus.

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Best luxury colognes

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Elevate your fragrance game with timeless blends and premium ingredients.

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Best Men’s Colognes 2025

Finding the right cologne is all about making an impression that lasts. Whether you prefer fresh, woody, or spicy scents, our collection of men’s fragrances has something for every personality and occasion. Explore top-rated brands and signature blends that speak to your style.

Best summer cologne for men

When it’s all about sunshine and fresh vibes, these summer colognes keep things light and crisp.

Best winter cologne for men

Bring warmth to chilly days and festive nights with these rich, cozy colognes.

Frequently Asked Questions

What does “niche” mean in cologne?

Niche colognes are crafted by small, boutique brands with a focus on unique, high-quality ingredients and artistic blends. They often stand out from mainstream options due to their distinct, one-of-a-kind scents designed for those who love individuality in their fragrance selection.

What are the best colognes to give as gifts?

Cologne gift sets make the perfect presents! These sets often include a full-size cologne paired with travel-sized options or complementary products like aftershave or body wash. They’re a way to elevate your gift with value and variety. Some best-selling options include Armani, Coach and Yves Saint Laurent.

What are the best cologne brands?

Ulta Beauty offers a variety of top-rated cologne brands, including:

  • Dior: Renowned for timeless and sophisticated fragrances that leave a lasting impression.
  • Dolce & Gabbana: Sophisticated scents inspired by Italian heritage, perfect for both casual wear and special moments.
  • Valentino: Blends modern elegance with bold intensity, delivering unique and memorable fragrances.

Can I buy cologne at Ulta Beauty?

Absolutely! Ulta Beauty offers an incredible selection of colognes for every mood and occasion. You can shop online or visit your nearest store to explore these fragrances in person.

Shopping in-store comes with its perks! Our beauty advisors are ready to help you discover scents that suit your style and preferences. Plus, you can smell and test the fragrances before you buy. It’s the perfect way to find a cologne that feels authentically you.

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