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Summary
UNITE Hair's BLONDA Toning Shampoo tones brassy blonde color in just 60 seconds. This ultra-violet formula gently cleanses, lightens and brightens blondes.
Benefits
- Purple formula gently cleanses & replenishes
- Neutralizes brassy tones in 60 seconds
- Restores shine
- Locks in color
- Safe for chemically-treated hair
- Weekly use to tone blonde, gray & highlighted hair (all textures)
- Editor's Choice, 2023, Oprah Daily
Key Ingredients
- Coconut to gently cleanse hair, plus hydrolyzed rice proteins to protect, strengthen and add shine.
Formulated Without
- Parabens
- Phthalates
- Petrolatum
- Formaldehyde
Item 2622993
Wet hair and lather with BLONDA Toning Shampoo. Leave in for 1 minute (do not exceed) and rinse thoroughly. For best results, pair with BLONDA Daily Conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Bye Bye Brassiness... This product works!
I have tried many high end purple shampoos and have generally found that they don't seem to provide noticeable results in regards to eliminating brassiness or brightening highlights.... that this, until I found this one!!! I noticed an immediate difference after just one use. My highlights were brig...
Most Helpful Critical Review
Did not tone
This did not tone my hair and left it feeling stripped. However, I do like the blonda purple conditioner. It does smell like all its other products (sweet grapes), so if you're into that sort of thing maybe try it? Would not recommend.
185 results
AMAZING!
Reviewed at
I bought this after having highlights put in my hair-wow! This stuff is amazing and really helps maintain the colors in blond hair. I highly reccommend this is you have blond hair and want to maintain your color and highlights as well.
Blonda shampoo
Reviewed at
I love all the unite products I have tried. My local beautician recommended unite. My hair always smells and feels good.
Great product
Reviewed at
I love this shampoo. When my blonde highlights start getting brassy, this brings it back to what it is supposed to be. I have found it truly helps.
BLONDA Purple Shampoo
Reviewed at
This purple shampoo is one of the better ones on the market I believe. I love the way it smells and brings back the blonde.
Works Great!
Reviewed at
Really toned down the brassiness I had and left my hair soft and healthy feeling.