Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

ColourPop BFF Volumizing Mascara #1
ColourPop BFF Volumizing Mascara #1

 BFF Volumizing Mascara

Only at Ulta

$10.00

or

    Size:0.24 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships in 24 hours

    Earn points on this purchase.

    Details

    Benefits

    • Super volumizing & lifting
    • Long-lasting, buildable formula
    • Layers effortlessly
    • Twisted nylon fiber brush combs through each lash
    • Minimizes clumps & flakes

    Item 2561416

    How To Use

    Step 1: Curl lashes.
    Step 2: Work through lashes from root to tip.
    Step 3: Build to your desired intensity.

    Ingredients

    Brownie Points: Water, Oryza Sativa (Rice) Bran Wax, Stearic Acid, Palmitic Acid, Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Butylene Glycol, VP/VA Copolymer, Euphorbia Cerifera (Candelilla) Wax, C32-36 Isoalkyl Stearate, Polyhydroxystearic Acid, Acacia Senegal Gum, Phenoxyethanol, Stearyl Behenate, Polyvinyl Alcohol, Triethanolamine, Octyldodecanol, Panthenol, Aminomethyl Propanol, Cetearyl Alcohol, Polyglyceryl-3 Stearate, Myristic Acid, Ascorbyl Palmitate, Chlorphenesin, Simethicone, Triethoxycaprylylsilane, Aluminum Dimyristate, Disdodium Stearoyl Glutamate, Nylon-6, Polysorbate 60, Methyl Alcohol, Methyl Acetate, Black 2 (CI 77266), Iron Oxides (CI 77491, CI 77492, CI 77499).

    Frequently bought together

    3 items

    Current Product

    ColourPop

    BFF Volumizing Mascara

    Color

    Brownie Points

    $10.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Step 2

    Step 3

    Current Product

    ColourPop

    BFF Volumizing Mascara

    Color:

    Brownie Points

    $10.00

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    1028 ReviewsWrite a Review
    Ratings Distribution
    Pros
    Cons
    Best For
    Describe Yourself
    Most Helpful Positive Review
    Honestly I would consider buying again

    Alright so when I first bought this product I was sorta disappointed with it because it was so clumpy. The formula itself wasn't half bad just the wand picked up so much extra product that I could only apply one layer of mascara if I didn't want to spend 5 minutes picking clumps off and separating m...

    Versus
    Most Helpful Critical Review
    Great Lower Lash Line Mascara

    This is a nice mascara, but applying it is tricky. I wouldn't bother using it on your top lashes without a waterproof primer because alone it will not hold a curl. It will also flake if applied on the upper lashes, with or without a primer, so contact wearers beware. I didn't test it with a overcoat...

    558 results

    Not a fan

    Submitted 3 years ago

    By Emmie

    From Philadelphia

    I so wanted to love these because of the bright colora. BUT they all flake so bad it hurt my eyes.

    Was this review helpful to you?
    Pretty in Pink

    Submitted 3 years ago

    By Cordy

    From SC

    As a teen in the 90's i used hair maskera because it came in fun colours perfect for Raves. This gave me the same fun vibes whole also being eye safe which is the progress we all need. It stayed on well with minimal transfer and came off easily with makeup remover balm.

    Was this review helpful to you?
    Makes me look sick

    Submitted 3 years ago

    By Bee

    From New England

    I have green eyes, I tried the red hoping it would be more on the darker side. Instead its pretty bright and it makes me look sick. Not flattering at all. Its a good idea but poor attempt

    Was this review helpful to you?
    Pink Inc has potential

    Submitted 3 years ago

    By Jennie

    From Sunbury PA

    Age 30-44

    I've been on a "colored" mascara kick and ColourPop Magenta/Pink Inc. was one that I added to my basket, having never tried their mascara before.The formula was a bit dry and didn't really elongate my lashes but using a primer seemed to help. Without a lash primer, the Magenta color was noticeable but more of like having a hint of pink to your lashes. With primer, the color definitely popped more and I could see myself wearing this when I'm too lazy to apply full eye makeup/shadow. This didn't smear like one of the other "technicolor" mascaras that I purchased plus the price is reasonable to have a little fun with colored lashes.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Poor Quality and Packaging

    Submitted 3 years ago

    By Sam

    From California

    The first time I tried this mascara, I loved it and had no issues with it. A couple of weeks later, when I went to use it a second time, suddenly the top of the container was broken (almost as if one side of the end of the tube was melted in), no longer allowing the mascara to be fully sealed — even though I kept the container in a safe place that wouldn't damage it. From then on, every time I use it, it clumps horribly, my lashes often look uneven, and too much product sticks to the wand. I'll give it a bit of credit; for a non-waterproof mascara with its price, it's quite long-lasting and lengthened and volumized my lashes well when I first used it... So, if your tube doesn't become damaged after using it, these issues should be avoided. Though if it does, then the mascara will definitely become harder to apply.

    Was this review helpful to you?

    Q&A

    Showing 1 out of 1 Questions
    Q
    Is this waterproof?
    Asked by Jo
    Official Answer By ColourPop - Brand Engage
    Hi! This mascara is not waterproof.Was this answer helpful to you