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Paul Mitchell Awapuhi Shampoo
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Highlights
Summary
Enjoy the lush lather and moisturizing goodness of Paul Mitchell Awapuhi Shampoo. Gentle yet thorough cleansing makes it great for daily use.
Benefits
- Color-safe cleanser balances moisture + adds shine
- Lush lather hydrates strands + improves manageability
- Brightens hair by removing dulling buildup
- Ideal for all hair types, especially fine + static-prone hair
- 2025 Harper’s Bazaar Magazine Beauty Hall of Fame
Features
- Refreshing cucumber melon scent with soft floral notes
- Color safe
- Paraben free
- Made without gluten
- New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.)
Item 2637090
Massage into wet hair. Rinse. Repeat as needed. Follow with Paul Mitchell Awapuhi Conditioner.
Pre-caution: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Chloride, Hedychium Coronarium Root Extract, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, PEG-14M, Glycol Stearate, Silica, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Fragrance/Parfum, BHT, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Benzyl Benzoate, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
I've tried it all...
I've tried almost every shampoo imaginable. From the cheapest to the most expensive... I don't know how I could have overlooked it. I remember using this shampoo as a teenager but I happened to try it again as a sample in a hotel!!! I was hooked and kept the bottle as I went in search of the sha...
Most Helpful Critical Review
New formula smells awful!
I've been using this product for years but they recently changed the formula and it smells awful! I compared my old bottle to the new one just to confirm and the ingredients have changed. Never going to use this product again. It's unfortunate as it's been a favorite and works well but it's not wort...
874 results
Awful
Hair Type Wavy Hair
I've used the Original formula awapuhi for years..the new stuff is awful, leaves your hair greasy looking and gave several family members an itchy rash.
No awapuhi in this shampoo
Verified Reviewer
Reviewed at

PM claims this shampoo contains awapuhi extract, like the old one from the 80s. However, awapuhi is not listed as an ingredient. Why make false claims?
Only shampoo my wife likes + works with her hair.
Verified Reviewer
Reviewed at

I have used this myself for several decades and introduced to our wife several years ago. She had only used department store shampoo previously, ~thinking it was all the same. Her hair stylist immediately noticed a difference and asked what products she was using. I have tried switching to no-waste/plastic-free bar shampoos and shampoo powders from Europe but they just do not work with our family's hair well. JPMS Awapuhi shampoo is the best for our family and the refill pouch is a decent effort towards minimal plastic packaging. For kids, however, I recommend the JPMS Baby don't cry shampoo. ~Their hair smells wonderful and stays clean, but no refill pouch option yet.
Perfect for all hair types.
Verified Reviewer
Reviewed at

Smooth, silky feel
Horrible
I do not recommend this product. The shampoo and conditioner set leave my product horribly greasy.
Questions
Q&A
Showing 5 out of 78 Questions
- Q
what color is this shampoo
- Asked by Nancy
- Official Answer By Paul Mitchell - Brand EngageAwapuhi Shampoo (Original) is typically a clear to very light amber/golden color. Because it contains awapuhi extract and naturally derived ingredients, slight variations in shade can occur from batch to batch without affecting performance.Was this answer helpful to you
- Q
How can this product be used for color treated hair if it contains sulfates? I color my hair with a semi permanent product - will this shampoo be safe to use or will it strip the color?
- Asked by Confused about sulfates
- Official Answer By Paul Mitchell - Brand EngageWith certain formulas, sulfates can still be gentle on color-treated hair. Color-safe shampoos are specially formulated with ingredients to help keep your color vibrant while cleansing effectively.Was this answer helpful to you
- Q
Can this shampoo and matching conditioner be used on keratin treated hair?
- Asked by Felicia
- Official Answer By Paul Mitchell - Brand EngageAwapuhi Shampoo contains sulfates and is not recommended for hair treated with a keratin smoothing treatment. Awapuhi Conditioner is sulfate-free and suitable for use on keratin-treated hairWas this answer helpful to you
- Q
I have used the Extra Body Shampoo for 30 years. It is good for fine straight hair. Now that my hair seems more dry, I still use it, but less often, alternating with other shampoos or skipping days. My question is: is the Awapuhi shampoo just as good for fine straight hair that will be limp and look oily (even if it's not) with many moisturizing shampoos? Or will it not have the extra-body effect, or make medium-light fine straight hair look flat?
- Asked by Occam
- Official Answer By Paul Mitchell - Brand EngageAwapuhi Shampoo is a naturally moisturizing formula that adds some volume, while Extra-Body Shampoo primarily focuses on providing volume and body.Was this answer helpful to you
- Q
What happened to all of the natural ingredients? I no longer see rosemary, white ginger, jojoba, aloe. I thought I saw that the formula didn't change but it must have because I compared my old bottle to this one.
- Asked by Jewel
- Official Answer By Paul Mitchell - Brand EngagePeriodically the ingredients in our products may change. This can happen for a few reasons, such as updates to ingredient names, new regulations, or changes in ingredient availability. These adjustments help us comply with the latest laws, safety standards and industry guidelines, ensuring our products remain safe, effective and legally compliant. We also regularly review and improve our formulas as part of our commitment to quality. This means we might find new ways to enhance performance or incorporate innovation to make our products even better. All of these efforts are part of our mission to bring you the best products possible.Was this answer helpful to you