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Not Your Mother's aura boost Thickening Shampoo
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Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
Worst shampoo ever
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Hate this shampoo! It smelled amazing but left my hair so oily. I would not recommend this to anyone. I have wavy hair and it turned my hair almost stick straight. I would not recommend this product.
doesn't thicken hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

the packaging is pretty simple which isn't an issue and it smells just like a regular shampoo no distinct scent to it but in my opinion it didn't really thicken my hair up in anyway
Not for all hair types
Verified Buyer
Reviewed at

I have fine, curly hair. And while I was using the curly hair product line from Not Your Mother's, I saw this and wanted to give it a try. Big mistake. It made my hair super flat, stringy, and frizzy. I tried my usual hairstyling routine, but it didn't come out the way it usually does. It totally killed my curls. I do not recommend.
Softer yet fuller feeling hair!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I didn't know what to expect using this shampoo but was pleasantly surprised! It made my hair feel clean yet also fuller without frizziness or changing the texture. In fact it felt softer! Love this!
Silky smooth and great thickness
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This shampoo made my hair really smooth and helped with my hair loss. I suffered from hair loss for the past couple months but with this shampoo, I have minimal hair loss. It's great for its value and made my hair texture nicer. I can see the difference between this shampoo and other brands I've used in the past.