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Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Not the best first impression so far
The packaging was interesting since it's rounded and wide, but the opening is smaller. The scent was vanilla even though there's also said to be green tea extract inside. I didn't get too much a lather with a dime size amount. I also didn't feel like I got a good clean from this, and it left my hair...
88 results
Not for all hair types
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have very fine and thin hair so this product didn't improve my hair quality much. I would recommend for someone with more wavy hair as I feel like this is what this product and company is good at caring for in general.
Little volume
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've been using Not Your Mother's Aura Boost Thickening Shampoo for a bit, and it does a decent job at adding some light volume. My hair feels clean and soft after washing, and the scent is pleasant without being overpowering. That said, the thickening effect is subtle, and I didn't notice a dramatic difference in fullness. It's a good everyday shampoo if you want gentle volume, but it may not be enough if you're looking for a major boost or dramatic results
Amazing for thinning hair.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I'm very pleased with the results. My hair was thinning but as you can see in my photo my hair is as full as can be. Personally the product is amazing. It smells good, lathers well and don't need a lot of product. It does a huge difference. Prior I was using Pantene. I swear by this as my hair feels light weight and my curls look full. Ordered more. 🙂
Nice shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really enjoy how smoothly this shampoo goes into my hair and how clean it feels afterwards. The scent is nice and not overly perfumed. Easy bottling for application. I am excited to see if using this long term will thicken my hair.
Standard shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've been using this for a month but have not noticed any change. The shampoo doesn't have too strong smell which I like. The packaging is standard and easy to use.