Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Not Your Mother's aura boost Restore Shampoo
Highlights
Summary
Come back with stronger, healthier hair after washing with Not Your Mother's aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so damaged hair can get a reset back to softer, more resilient strands.
Benefits
- Hair shampoo for women helps fortify and strengthen weakened, stressed hair
- Supports overall hair health and resilience
- Gently cleanses without stripping
- Formulated with amino acids, peptides, and magnesium to reinforce hair fibers
- Creamy lather leaves hair softer, stronger, and refreshed
- Restoring shampoo for damaged hair, breakage-prone hair, or weakened hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Sandalwood Iris Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649492
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Restore Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Hydrolyzed Lupine Protein, Hydrolyzed Moringa Oleifera Seed Extract, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, Quaternium-80, Propylene Glycol, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Juniperus Virginiana Oil, Coumarin
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
What do you want to know about this product?
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Bring the spa home
Im a fan! The Not Your Mother's Aura Boost Restore Shampoo worked well for me. This is the first time I've used any of the NYM products and they've made a great first impression. Before I say any more, my curls are not super defined because of this product alone. Because I have curly hair, I have to...
Most Helpful Critical Review
Trying not your mother's shampoo
I appreciate the packaging it's pretty much straight to the point on what the conditioner has and does. (Just in reference as well I do have natural curly hair), one of the reasons why I wanted to try a not your mothers products. After using it I really love the scent it smelt so good! the shampoo i...
87 results
Not Your Mother's Shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I was very excited to try this product. Since it's winter time my hair gets very dry, this product smelled good and lathered so nicely throughout my hair. I was worried about how it would impact my scalp but my hair felt clean and it didn't dry my scalp out! I also noticed a little extra shine to my hair after using.
The best in quality
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love 💕 this shampoo it's textured is soft protection the scalp it's smell is delicious it's ingredients are not aggressive and it's application is super easy
Staple in my routine!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Love love love! Has my hair feeling so clean and shiny without stripping natural moisture. Gorgeous scent that lasts for days. Has improved my breakage and strengthened my hair. A must buy!
Made my hair poofy and frizzy
Hair Type Wavy Hair
I really wanted to like this product cause I do like other NYM products, but this shampoo and conditioner just didn't work for my hair sadly. It does smell really good but my hair just felt tangled and once it dried was poofy and frizzy :(
Good product
I use this as my second shampoo after clarifying. I have medium thick 2c/3a hair with red and purple in it and my hair feels healthier after using this.