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Not Your Mother's aura boost Restore Shampoo #1
Not Your Mother's aura boost Restore Shampoo #1

 aura boost Restore Shampoo

$10.99

Replenish & Save

Size:13.0 oz

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Details

Benefits

  • Hair shampoo for women helps fortify and strengthen weakened, stressed hair
  • Supports overall hair health and resilience
  • Gently cleanses without stripping
  • Formulated with amino acids, peptides, and magnesium to reinforce hair fibers
  • Creamy lather leaves hair softer, stronger, and refreshed
  • Restoring shampoo for damaged hair, breakage-prone hair, or weakened hair
  • Great for all hair types, including straight hair, wavy hair, and curly hair
  • Safe for color treated hair

Scent Type

  • Sandalwood Iris Scent

Formulated Without

  • Sulfate Surfactants
  • Parabens

Item 2649492

How To Use

Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Restore Conditioner.

Ingredients

Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Hydrolyzed Lupine Protein, Hydrolyzed Moringa Oleifera Seed Extract, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, Quaternium-80, Propylene Glycol, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Juniperus Virginiana Oil, Coumarin

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Current Product

Not Your Mother's

 

aura boost Restore Shampoo

4.7(87)
$10.99

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aura boost Restore Shampoo

4.7(87)
$10.99

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What do you want to know about this product?

Review Snapshot

by PowerReviews

87 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Bring the spa home

Im a fan! The Not Your Mother's Aura Boost Restore Shampoo worked well for me. This is the first time I've used any of the NYM products and they've made a great first impression. Before I say any more, my curls are not super defined because of this product alone. Because I have curly hair, I have to...

Versus
Most Helpful Critical Review
Trying not your mother's shampoo

I appreciate the packaging it's pretty much straight to the point on what the conditioner has and does. (Just in reference as well I do have natural curly hair), one of the reasons why I wanted to try a not your mothers products. After using it I really love the scent it smelt so good! the shampoo i...

87 results

Not Your Mother's Shampoo

Submitted 2 months ago

By Bridgette H

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I was very excited to try this product. Since it's winter time my hair gets very dry, this product smelled good and lathered so nicely throughout my hair. I was worried about how it would impact my scalp but my hair felt clean and it didn't dry my scalp out! I also noticed a little extra shine to my hair after using.

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The best in quality

Submitted 2 months ago

By Marian berenise C

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I love 💕 this shampoo it's textured is soft protection the scalp it's smell is delicious it's ingredients are not aggressive and it's application is super easy

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Staple in my routine!

Submitted 2 months ago

By Sharron F

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

Love love love! Has my hair feeling so clean and shiny without stripping natural moisture. Gorgeous scent that lasts for days. Has improved my breakage and strengthened my hair. A must buy!

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Made my hair poofy and frizzy

Submitted 2 months ago

By Mica

From San Antonio, TX

Hair Type Wavy Hair

I really wanted to like this product cause I do like other NYM products, but this shampoo and conditioner just didn't work for my hair sadly. It does smell really good but my hair just felt tangled and once it dried was poofy and frizzy :(

Bottom Line No, I would not recommend to a friend

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Good product

Submitted 2 months ago

By 10/10

From Ohio

I use this as my second shampoo after clarifying. I have medium thick 2c/3a hair with red and purple in it and my hair feels healthier after using this.

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