Product Reviews Rated 3.9 out of 5 stars
39 Reviews
Most Helpful Positive Review Ok curly girls! This is a true find. Love this . Ok curly girls! This is a true find. I purchased this from Ulta. I had never heard of this brand before so I stumbled upon it. I thought why not give it a chance and wow so glad I did. This is a sulfate free shampoo but does lather up. It lives up to it's name! You want moisturized curls? Well here it is. Soft hair? Here it is. What I love about this product as soon as you put this sulfate free shampoo on your hair you can tell the difference compared to other sulfate free shampoo. I love that it lathers up and feels slick in my hair. It really detangles my hair and when you rinse your hair you can actually run your finger through your hair. This product also helps with frizz. So yes run out and get yourself a bottle you'll be glad you did. Trust me I have tried so many high priced shampoos that didn't live up to the hype. Price is decent. This is now my shampoo of choice. I will be buying this again for sure. I highly recommend this product for the curly girls out there. And yes now I will be trying other products from this brand.
Most Helpful Critical Review Is There a Hidden Ingredient? I am not sure it I read the ingredient list wrong or if there is an ingredient that I missing. After three weeks of using this and the conditioner my hair has changed textures. My hair became dry overtime and my scalp felt irritated. I decided to give it a fourth try but when I went to wet my hair, water would not penetrate it. I had clarified before I initially used these products, so I don't think it was buildup. Also, my texture went from very curly to straight (especially on the ends). It looks like I have relaxed hair in some areas. I am confused. I threw this and the conditioner out. Never again.
Reviewed by 39 customers I plan to return this product 2
NP from MI
This product line was recommended by a staff member, but it didn't work well on my 3b hair. A little to heavy or greasy. Lack of body. The next day had to rewash with another shampoo & conditioner. It would probably work well on 4c hair type.
Is There a Hidden Ingredient? 1
Kiki from Virginia
I am not sure it I read the ingredient list wrong or if there is an ingredient that I missing. After three weeks of using this and the conditioner my hair has changed textures. My hair became dry overtime and my scalp felt irritated. I decided to give it a fourth try but when I went to wet my hair, water would not penetrate it. I had clarified before I initially used these products, so I don't think it was buildup. Also, my texture went from very curly to straight (especially on the ends). It looks like I have relaxed hair in some areas. I am confused. I threw this and the conditioner out. Never again.
Build. Up. 2
Shannoel from Elkhart, In
If your hair is very dry, this may work for you. My daughter has slightly dry wavy hair, and when her hair dries after washing it with this, it looks dirtier than before she took a shower.
Love it 5
Chrissipoohster from Memphis, TN
This moisturizing sulfate free is amazing and very hydrating for my naturally curls! Makes wash day a little bit easier! I am a person of color with very thick hair.
My hair feels like straw 1
Ashley from Portsmouth, VA
I really wanted to like these products, they smell amazing… but my hair feels dry and awful. I am so unhappy with them.
Had to return 2
Stacy B. from California
Smells and lathers well, also leaves ends soft. But leaves a weird, oily residue in my hair around the roots. At first I thought I wasn't washing correctly or my hair had too much product but nope that wasn't it. Tried super hard to like this, gave it 4 washes to make sure. Wouldn't recommend.
Really like this 4
Mama Don from St. Louis, MO
Bought a trial size combo shampoo, conditioner, mousse, curl refresher spray. Really like the shampoo and mousse. Not crazy about the conditioner or curl refresher. I thought using the shampoo and conditioner together would yield best results, but find the shampoo pairs well with several super hydrating conditioners and leave ins.
Best shampoo/conditioner combo fir my mixed textured hair! 5
Jen the mother from Pleasant Hill
I spend a lot of money on products for my hair! This is the best product combination that I have used in a long time. I am mixed race (Black, Korean, & White) and have naturally really curly hair that can get frizzy category 3curls. I do wear my hair flat-ironed most of the time because it's easier to manage. This product brought my dry, brittle, breaking, lack luster hair back from the dead. I wash my hair twice, put in the conditioner, then use my Lanza serum. I actually wanted to see how well the product worked on its own, that's why I didn't add too many styling products. I'm glad I didn't listen to all of the negative reviews or else I would have never given this shampoo/conditioner a try. I not tape d double the price that I paid. Give it a try yourself. I also was my hair every 2-3 days and this root doesn't cause my scalp to itch and no stinky greasy smell or greasy roots.
Awful 1
Don't purchase from New Orleans, LA
This product smells amazing and that's all it has to offer. It left my hair crunchy as if I was weighed down with hair spray after my shower. The conditioner bottle was no better as I couldn't even get the pump to twist up.
I bought this for my daughter and she loves it. 5
Lori S. from Van Buren, AR
My daughter has extremely curly hair and this product helps her to manage it and leaves it clean and her curls look fantastic.
THE LOVE OF MY LIFE 💞 5
4Cgal from Michigan
I definitely recommend this product to type 4 hair types especially 4c. I've been searching ,for nearly a year , for a shampoo that really moisturize and define my coils. It cleanses the hair yet leaves it moisturized and the biggest benefit is that it lathers really well. I am not sure if I love the smell or not . It's a very potent scent. I do have to warn , it does take quite the rinsing to remove the product from the hair.
Super moisturizing! 4
Sonia from Erie, pa
Again- super moisturizing! It is oily but if you only use a dime sized amount and massage into scalp, then spread thru to ends- it works very good! I used to have to buy and use oil daily but now I don't. Dried out curls is a thing of the past with this design essentials shampoo. I don't even need the conditioner tbh
Best ever 5
Blessing from Mobile
Loved it
Ok curly girls! This is a true find. Love this . 5
Colleen from Pennsylvania
Ok curly girls! This is a true find. I purchased this from Ulta. I had never heard of this brand before so I stumbled upon it. I thought why not give it a chance and wow so glad I did. This is a sulfate free shampoo but does lather up. It lives up to it's name! You want moisturized curls? Well here it is. Soft hair? Here it is. What I love about this product as soon as you put this sulfate free shampoo on your hair you can tell the difference compared to other sulfate free shampoo. I love that it lathers up and feels slick in my hair. It really detangles my hair and when you rinse your hair you can actually run your finger through your hair. This product also helps with frizz. So yes run out and get yourself a bottle you'll be glad you did. Trust me I have tried so many high priced shampoos that didn't live up to the hype. Price is decent. This is now my shampoo of choice. I will be buying this again for sure. I highly recommend this product for the curly girls out there. And yes now I will be trying other products from this brand.
Great Shampoo 5
Nicki from Richmond, VA
I have thick, long, multi-texture hair (ranging from 3c to 4c) and it's a struggle to find products that work for EVERY section. This shampoo leaves my hair feeling thick and heavy (like, saturated with moisture heavy), but not weighed down. Each section feels like it got what it needed. A lot of shampoos leave my hair feeling thinner than what it is, so this sets this shampoo apart from others for me. It's also easy to finger detangle before I apply the conditioner.
No for me :( 2
Michelle from Tempe, AZ
I love how this smells and lathers, but it dried out my curls which have caused them to get super frizzy and just a dry poofy disaster. Each time I washed my hair it also left this residue close to my roots and at first, I thought maybe I wasn't rinsing it out of my hair thoroughly, but I tried everything and realized the shampoo was the problem.
So far so good 5
Moni from Seattle, WA
I bought the shampoo, conditioner, and the leave in conditioner. They work great for curly hair and leaves it soft fluffy and shiny.
Great Shampoo 4
Fatima from NY
I decided to give this product a try since I love and use other products of this line. The shampoo was perfect for my natural hair. I have tight coils (I don't curl type). The shampoo has great slip, allows for great detangling and cleanses the hair.
Will update my review after I've used it for the next month.
Not for me 2
Katie from Texas
I've used this shampoo in different ways such as using a shampoo brush and really sectioning my hair to make sure it's rinsed out all the way, but no matter what it leaves a residue on my roots. It smells like pink lemonade and also lathers well.
Slip Slip Slipppyyyyyyyy 5
Chi from NY
I have mostly 4C/B (spots of 4A at the right side of the front), so this was a fun surprise. It has a ton of slip and glided through my hair, making it easy to scrub my scalp and detangle as I go. It's lovely; I definitely recommend this for people with my texture(s).
I would buy this product again 5
Johana from El Paso, Texas
I used this product when I wash my hair three times a week
Great 5
Lenore from Hazelwood,Mo
The lather on this shampoo is wonderful.
I use this on me and my daughter hair and it was amazing I would highly recommend this product
Not for me 1
C. from Illinois
I have long wavy hair that needs moisture. I bought this thinking it would wash and hydrate. This shampoo left a greasy residue every time after I washed. I tried it multiple times hoping it was bc it was new and needed to be mixed around or something. Same nasty residue happened every time. Have to give this, and the conditioner a big no.
This product is definitely one of my staple hair products 5
Krista from Mansfield, Texas
I love the fact that it doesn't have harmful ingredients to my hair like sulfates. It doesn't strip my hair, but it gets it clean...and my hair feels moisturized when I'm done. It's like a shampoo conditioner 🤔..
Oh and I love the fact that it doesn't cause my hair to be tangled when I'm done washing.
Amazing 5
JJAMIAH from Piscataway, NJ
I absolutely love this shampoo. I'm a WEN user for the past (2008) years and felt it's always thinned my hair somewhat. whether it's over conditioning or my hair doesn't care for the ingredients, I wanted a change. My hair immediately loved this hair cleansing shampoo. I still get a cleansing without harsh chemicals, that doesn't feel over stripped and great slip. The price is unbeatable and I will be repurchasing for sure. I'm a new STAN for this brand.
