Urban Decay Cosmetics 24/7 Eyeshadow

Most Helpful Critical Review

Breaking up with Urban Decay

I have been using UD eye shadows since they were called Pot Holes. I loved the very unique colors and the formula was the best. I have many backups, I have backups of the palettes, beginning with the very first Book of Shadows, the Vice palettes, and at least one of every one of my favorite single...s. I also have all of the Deluxe shadows, as well as the Moon Dust collections. I understand that companies make decisions to change products, I know that prices go up. Right now, I am extremely glad I do have backups, because this new formulation, the discontinuation of the core colors that have been around for years, and everything I loved about UD eye shadows has disappeared. The formula is terrible, and even the packaging is horrible. Honestly, the packaging is the same as the L'Oreal eye shadows, it's cheap and after using one single a few times, part of the hinge cover broke right off. I have been using UD products since I first discovered them in May 1996. I have had to replace my favorites as they were discontinued from the line up, but now, they are terrible. I will be using my backups now, and I have no desire to shop for anything in this not unique company. All of the reasons I was a loyal customer no longer exist, you have the same colors as every other company, the new formulas are terrible, and now, all of my go to colors have evaporated. I am just glad that I have backups of everything, and since my go to signature lip colors have also disappeared, I literally reverse engineered some of the eye shadows, lipsticks, blushes, and lip glosses and make my own. I never thought the cosmetic chemistry classes would pay off, but they did. Now, I can make the unique colors and formulas you once did, and the formulas may not be exact, but your new formula lacks the ingredients that made them so good. I just have no desire to shop your lineup now. I can create better products at a better price point, and they perform much better because I am using better ingredients. I never thought I would be breaking up with Urban Decay, but you don't make the products I loved, like After Glow Blushes, no more nail colors, badly formulated lip sticks, eye shadows, Baked Bronzers, the Surreal Skin foundations, powders, the beautiful Lip Gunks. I could go on and on, but I think you get the point. Just because I am 60 now doesn't mean I want to be that neutral girl that lives a beige life with boring colors and bad formulas. I wore L'Oreal in the '70's and '80's and they are trash now, so I am not going to pay a premium price for sub par beige cosmetics that have the same formula as L'Oreal. It's too bad that it has come to this. You used to be the company that brought a unique perspective to cosmetics, and now, I will just make my own unique products that have great formulas and truly special colors. You just aren't that anymore. I should have seen this coming, every time a great company sells out, the big business who bought them out changes the soul of that company. I know it's about money, but you could have continued and kept loyal customers like me with the original philosophy. Pink makes me puke, and now, you are pink.