Urban Decay Cosmetics
Size 0.06 oz|
Store & Pickup Availability
Urban Decay 24/7 Eyeshadow is a creamy vegan eyeshadow single delivering high-performance, velvety, supercharged colors and finishes that last up to 12 hours.
How to Use
Shipping & Coupon Restrictions
Rated 4.33 out of 5 stars
I was craving more vibrancy in my makeup and wowowwwowowww did I get it
I wore Maui Wowie, Midnight Cowgirl & YDK for 20 years!!! How could you all sell out for palettes!? Having them just doesn't do it for me....the originals are missing in a big way!!! Maui Wowie is the perfect shade, I always got compliments & was asked what I was wearing..y'all ruined that. Midnight Cowgirl & Midnight Cowgirl Rides Again were THE BEST...so much fun to use on a night out. I know I'm not alone on this one, UD. Give us our options back to show more personality.
CCES1953 from undisclosed
I gave this 1* as this was the SECOND time I received 2(total) stars because for the SECOND time, I received two broken eye shadows!
Chris from Columbus
I love this product. I would like to see more colors at Ulta Beauty Stores.
AVC74 from undisclosed
Virgin has been my FAVE eyeshadow color for years but since the repackaging, I feel like the formula is different. It does not apply as easily and creamy as it used to and the payoff isn't great. Please bring back the old version of these shadows!
P. P. from Birmingham AL
Too loose a powder that went all over my face. Color not good either.
Ashes from Bristol Va
Applies evenly last all day, amazing pigment , little to no fallout. I have been using it for years , definitely one of my favorite eyeshadows.
Jill Bolstridge from New York, NY
Rich texture, beautiful color, blendable, and gorgeous! All of the superior quality I've come to expect from Urban Decay!
Philly Gal from undisclosed
I love Urban Decay makeup. A much younger woman recommended it to me. As I am 71, I use muted colors. In the past 6 months, two women in their 30's ,out of the blue, complimented me on my makeup. They wanted to know what brand of makeup I used. I told them. It made me feel really good. Thank you Urban Decay.
B from Seattle
Cinzia from Connecticut
Exactly what I was looking for!!! Amazing color!!
CSimms from undisclosed
I was trying to replace one of my favorite eyeshadows from a palette that's been discontinued, and this looked really close.
I was looking for a shimmery green, and this looks like it, but it goes on brown, with shimmery green undertones. Stunning color, looks great on me, just not what I was looking for
lorid from Seattle
Unfortunately the redesign makes these so much less usable now that I can't pop them into my 4 pan urban decay palette. Please consider a redesign or a new holder!
Laura from MD
I bought this is Sin which is supposedly a champagne shimmer. The texture is weird and has no shine at all. There are much better shimmer formulations out there for the money.
Robbie from Banning
Looks great on
JessieLG from California
I have been exclusively using urban decay shadows for years. The product feel and pigment is excellent, with good staying power when used over the primer potions.
However, I've been popping the individual shades out to make custom palates in their small palette holders- no longer possible after the package redesign! Urban decay, you have ruined my clear go-to with this huge functionality step backwards! I hope you DO share this with your design team and correct this egregious marketing mistake. You have forced a very loyal customer to look to other alternative brands- and I'm sure I'm not the only one, just one of the few that bothered to write and tell you about it.
Tvanraygirl from Alabama
I absolutely love this shadow! It goes on so smoothly and lasts all day! I apply over the urban decay primer.
Makeup Momma from Nashville
I love these eye shadows. I really like how subtle they look on. I feel like I can wear this to work & still look professional! The SPARKLE is breathtaking IMO. You can layer for richer color or mix with primer/moisturizer for more of a statement.
GB-TV from Chicago, IL
I'm sure the color (virgin - a cool based satin) is beautiful for this shadow. However, I have other UD single eyeshadows in my Z-palette and wanted this shadow for the Z-palette, too. But it's a crumbled mess! See photo attached to my review. Cannot use!
Blondie from Tulsa
I loved the color. I used a primer before the eyeshadow which usually eliminates your makeup from traveling and moving. By the end of the day it was all over my face. I was pretty disappointed in the shadows performance. I won't be buying this product again.
The Beauty Boss from Florida
There is not one bad thing to say about Urban Decay's 24/7 eyeshadow singles. They're so colorful and the metallic colors are full of glitter pigments. They apply very smoothly and evenly. I have bought these numerous times and will continue to. My favorite shades are Dumb Luck, Solstice, and Space Cowboy.
Penny from Knoxville, TN
The color appears to be a true green but it's actually a muddy olive-brown. Very disappointing!
Ashnicmc from undisclosed
The shadow is very pretty. I'd give it 5 stars if not for the packaging. You can't pop out the shadows, and I purchased to add to a custom palette.
Toni from Greece
Would buy this again!!
PasoMom from Paso Robles, CA
What happened to your best shades: YDK, Roach, Midnight Cowboy, Mildew? I hate the palettes because almost all of the shadows look orange on me...not flattering at all! I can only use 1, maybe 2 colors out of an entire palette. Very disappointed!
Milissa from MI
It will do. I was trying to find a replacement color. Unfortunately they stopped making Tonic my go to color.. it's okay color.. darker and not real shimmy. Bring back Tonic!!! Stays put like all UD eyeshadows.
thecatsmeow from Virginia
I gladly paid the price for this eyeshadow because pinks are my favorites. I have fair skin, but all my other pinks show up me...this one did not...at all. It doesn't look like the picture online either, and to be as expensive as it is, it is a huge letdown. I cannot recommend it at all.