Urban Decay Cosmetics
24/7 Eyeshadow

Name: 24/7 Eyeshadow
Brand: Urban Decay Cosmetics
Price: 19.00 USD
Availability: InStock
Rating: 4.3 (310 reviews)

Size 0.06 oz|

Item 2576956

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$19.00

Psych (warm green metallic with gold microglitter )

Ride (deep brown shimmer with purple shift )

Details

Urban Decay 24/7 Eyeshadow is a creamy vegan eyeshadow single delivering high-performance, velvety, supercharged colors and finishes that last up to 12 hours.

Benefits

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic.
The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones.
These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.

Features

Rich, dense, and decadent high-pigment eyeshadow
Ultra-smooth color payoff with maximum blendability provides uniform pigment distribution
Longwear eyeshadow, with minimal fallout
Shimmer, metallic, matte, and satin eyeshadow finishes
Paraben-free
Gluten-free
Vegan
Cruelty-free

How to Use

First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day.
For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base.
Apply the high pigment eyeshadow using any brush or your fingertips for intense color payoff.
Use wet or dry. Mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using to create a foiled, almost-wet effect.
Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray.

Ingredients

Bad Seed: Mica, Oryza Sativa Extract / Rice Extract, CI 77891 / Titanium Dioxide, Talc, Calcium Aluminum Borosilicate, Zinc Stearate, CI 77491 / Iron Oxides, Sodium Dehydroacetate, Silica, Phenoxyethanol, Tin Oxide, Sorbic Acid, Caffeine, Cellulose, Boron Nitride, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid Copolymer.

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.33 out of 5 stars301 ReviewsMost Helpful Positive ReviewBeautifully pigmentedI was craving more vibrancy in my makeup and wowowwwowowww did I get itMost Helpful Critical ReviewBring back my favorite shades PLEASE!I wore Maui Wowie, Midnight Cowgirl & YDK for 20 years!!! How could you all sell out for palettes!? Having them just doesn't do it for me....the originals are missing in a big way!!! Maui Wowie is the perfect shade, I always got compliments & was asked what I was wearing..y'all ruined that. Midnight Cowgirl & Midnight Cowgirl Rides Again were THE BEST...so much fun to use on a night out. I know I'm not alone on this one, UD. Give us our options back to show more personality.Reviewed by 301 customersBroken eye shadows2CCES1953 from undisclosedI gave this 1* as this was the SECOND time I received 2(total) stars because for the SECOND time, I received two broken eye shadows!Love the smooth blending of this product.5Chris from ColumbusI love this product. I would like to see more colors at Ulta Beauty Stores.New formula?2AVC74 from undisclosedVirgin has been my FAVE eyeshadow color for years but since the repackaging, I feel like the formula is different. It does not apply as easily and creamy as it used to and the payoff isn't great. Please bring back the old version of these shadows!Did not like it.1P. P. from Birmingham ALToo loose a powder that went all over my face. Color not good either.My favorite eyeshadow5Ashes from Bristol VaApplies evenly last all day, amazing pigment , little to no fallout. I have been using it for years , definitely one of my favorite eyeshadows.Long lasting, bold, and luxurious!5Jill Bolstridge from New York, NYRich texture, beautiful color, blendable, and gorgeous! All of the superior quality I've come to expect from Urban Decay!Great make up for all ages.5Philly Gal from undisclosedI love Urban Decay makeup. A much younger woman recommended it to me. As I am 71, I use muted colors. In the past 6 months, two women in their 30's ,out of the blue, complimented me on my makeup. They wanted to know what brand of makeup I used. I told them. It made me feel really good. Thank you Urban Decay.Love it!5B from SeattleLove it!Amazing color!!5Cinzia from ConnecticutExactly what I was looking for!!! Amazing color!!Not what I was expecting, but great all the same5CSimms from undisclosedI was trying to replace one of my favorite eyeshadows from a palette that's been discontinued, and this looked really close. I was looking for a shimmery green, and this looks like it, but it goes on brown, with shimmery green undertones. Stunning color, looks great on me, just not what I was looking forPoor repackaging!2lorid from SeattleUnfortunately the redesign makes these so much less usable now that I can't pop them into my 4 pan urban decay palette. Please consider a redesign or a new holder!Meh2Laura from MDI bought this is Sin which is supposedly a champagne shimmer. The texture is weird and has no shine at all. There are much better shimmer formulations out there for the money.Vary beautiful color5Robbie from BanningLooks great onA design step backwards2JessieLG from CaliforniaI have been exclusively using urban decay shadows for years. The product feel and pigment is excellent, with good staying power when used over the primer potions. However, I've been popping the individual shades out to make custom palates in their small palette holders- no longer possible after the package redesign! Urban decay, you have ruined my clear go-to with this huge functionality step backwards! I hope you DO share this with your design team and correct this egregious marketing mistake. You have forced a very loyal customer to look to other alternative brands- and I'm sure I'm not the only one, just one of the few that bothered to write and tell you about it.Buy this!5Tvanraygirl from AlabamaI absolutely love this shadow! It goes on so smoothly and lasts all day! I apply over the urban decay primer.Literally every shade5Makeup Momma from NashvilleI love these eye shadows. I really like how subtle they look on. I feel like I can wear this to work & still look professional! The SPARKLE is breathtaking IMO. You can layer for richer color or mix with primer/moisturizer for more of a statement.Wanted This For My Z-Palette - but look at what happened!2GB-TV from Chicago, ILI'm sure the color (virgin - a cool based satin) is beautiful for this shadow. However, I have other UD single eyeshadows in my Z-palette and wanted this shadow for the Z-palette, too. But it's a crumbled mess! See photo attached to my review. Cannot use!Pretty color, doesn't stay in place2Blondie from TulsaI loved the color. I used a primer before the eyeshadow which usually eliminates your makeup from traveling and moving. By the end of the day it was all over my face. I was pretty disappointed in the shadows performance. I won't be buying this product again.This is hands-down one of the best eyeshadows on the market5The Beauty Boss from FloridaThere is not one bad thing to say about Urban Decay's 24/7 eyeshadow singles. They're so colorful and the metallic colors are full of glitter pigments. They apply very smoothly and evenly. I have bought these numerous times and will continue to. My favorite shades are Dumb Luck, Solstice, and Space Cowboy.Color is misleading1Penny from Knoxville, TNThe color appears to be a true green but it's actually a muddy olive-brown. Very disappointing!Packaging3Ashnicmc from undisclosedThe shadow is very pretty. I'd give it 5 stars if not for the packaging. You can't pop out the shadows, and I purchased to add to a custom palette.I would buy them again5Toni from GreeceWould buy this again!!I would have purchased again if...2PasoMom from Paso Robles, CAWhat happened to your best shades: YDK, Roach, Midnight Cowboy, Mildew? I hate the palettes because almost all of the shadows look orange on me...not flattering at all! I can only use 1, maybe 2 colors out of an entire palette. Very disappointed!It's not Tonic, but4Milissa from MIIt will do. I was trying to find a replacement color. Unfortunately they stopped making Tonic my go to color.. it's okay color.. darker and not real shimmy. Bring back Tonic!!! Stays put like all UD eyeshadows.Huge disappointment!1thecatsmeow from VirginiaI gladly paid the price for this eyeshadow because pinks are my favorites. I have fair skin, but all my other pinks show up me...this one did not...at all. It doesn't look like the picture online either, and to be as expensive as it is, it is a huge letdown. I cannot recommend it at all.

Urban Decay Cosmetics24/7 Eyeshadow

Details

Urban Decay Cosmetics
24/7 Eyeshadow