Product Reviews Rated 4.33 out of 5 stars
301 Reviews
Most Helpful Positive Review Beautifully pigmented I was craving more vibrancy in my makeup and wowowwwowowww did I get it
Most Helpful Critical Review Bring back my favorite shades PLEASE! I wore Maui Wowie, Midnight Cowgirl & YDK for 20 years!!! How could you all sell out for palettes!? Having them just doesn't do it for me....the originals are missing in a big way!!! Maui Wowie is the perfect shade, I always got compliments & was asked what I was wearing..y'all ruined that. Midnight Cowgirl & Midnight Cowgirl Rides Again were THE BEST...so much fun to use on a night out. I know I'm not alone on this one, UD. Give us our options back to show more personality.
Reviewed by 301 customers Broken eye shadows 2
CCES1953 from undisclosed
I gave this 1* as this was the SECOND time I received 2(total) stars because for the SECOND time, I received two broken eye shadows!
Love the smooth blending of this product. 5
Chris from Columbus
I love this product. I would like to see more colors at Ulta Beauty Stores.
New formula? 2
AVC74 from undisclosed
Virgin has been my FAVE eyeshadow color for years but since the repackaging, I feel like the formula is different. It does not apply as easily and creamy as it used to and the payoff isn't great. Please bring back the old version of these shadows!
Did not like it. 1
P. P. from Birmingham AL
Too loose a powder that went all over my face. Color not good either.
My favorite eyeshadow 5
Ashes from Bristol Va
Applies evenly last all day, amazing pigment , little to no fallout. I have been using it for years , definitely one of my favorite eyeshadows.
Long lasting, bold, and luxurious! 5
Jill Bolstridge from New York, NY
Rich texture, beautiful color, blendable, and gorgeous! All of the superior quality I've come to expect from Urban Decay!
Great make up for all ages. 5
Philly Gal from undisclosed
I love Urban Decay makeup. A much younger woman recommended it to me. As I am 71, I use muted colors. In the past 6 months, two women in their 30's ,out of the blue, complimented me on my makeup. They wanted to know what brand of makeup I used. I told them. It made me feel really good. Thank you Urban Decay.
Love it! 5
B from Seattle
Love it!
Amazing color!! 5
Cinzia from Connecticut
Exactly what I was looking for!!! Amazing color!!
Not what I was expecting, but great all the same 5
CSimms from undisclosed
I was trying to replace one of my favorite eyeshadows from a palette that's been discontinued, and this looked really close.
I was looking for a shimmery green, and this looks like it, but it goes on brown, with shimmery green undertones. Stunning color, looks great on me, just not what I was looking for
Poor repackaging! 2
lorid from Seattle
Unfortunately the redesign makes these so much less usable now that I can't pop them into my 4 pan urban decay palette. Please consider a redesign or a new holder!
Meh 2
Laura from MD
I bought this is Sin which is supposedly a champagne shimmer. The texture is weird and has no shine at all. There are much better shimmer formulations out there for the money.
Vary beautiful color 5
Robbie from Banning
Looks great on
A design step backwards 2
JessieLG from California
I have been exclusively using urban decay shadows for years. The product feel and pigment is excellent, with good staying power when used over the primer potions.
However, I've been popping the individual shades out to make custom palates in their small palette holders- no longer possible after the package redesign! Urban decay, you have ruined my clear go-to with this huge functionality step backwards! I hope you DO share this with your design team and correct this egregious marketing mistake. You have forced a very loyal customer to look to other alternative brands- and I'm sure I'm not the only one, just one of the few that bothered to write and tell you about it.
Buy this! 5
Tvanraygirl from Alabama
I absolutely love this shadow! It goes on so smoothly and lasts all day! I apply over the urban decay primer.
Literally every shade 5
Makeup Momma from Nashville
I love these eye shadows. I really like how subtle they look on. I feel like I can wear this to work & still look professional! The SPARKLE is breathtaking IMO. You can layer for richer color or mix with primer/moisturizer for more of a statement.
Wanted This For My Z-Palette - but look at what happened! 2
GB-TV from Chicago, IL
I'm sure the color (virgin - a cool based satin) is beautiful for this shadow. However, I have other UD single eyeshadows in my Z-palette and wanted this shadow for the Z-palette, too. But it's a crumbled mess! See photo attached to my review. Cannot use!
Pretty color, doesn't stay in place 2
Blondie from Tulsa
I loved the color. I used a primer before the eyeshadow which usually eliminates your makeup from traveling and moving. By the end of the day it was all over my face. I was pretty disappointed in the shadows performance. I won't be buying this product again.
This is hands-down one of the best eyeshadows on the market 5
The Beauty Boss from Florida
There is not one bad thing to say about Urban Decay's 24/7 eyeshadow singles. They're so colorful and the metallic colors are full of glitter pigments. They apply very smoothly and evenly. I have bought these numerous times and will continue to. My favorite shades are Dumb Luck, Solstice, and Space Cowboy.
Color is misleading 1
Penny from Knoxville, TN
The color appears to be a true green but it's actually a muddy olive-brown. Very disappointing!
Packaging 3
Ashnicmc from undisclosed
The shadow is very pretty. I'd give it 5 stars if not for the packaging. You can't pop out the shadows, and I purchased to add to a custom palette.
I would buy them again 5
Toni from Greece
Would buy this again!!
I would have purchased again if... 2
PasoMom from Paso Robles, CA
What happened to your best shades: YDK, Roach, Midnight Cowboy, Mildew? I hate the palettes because almost all of the shadows look orange on me...not flattering at all! I can only use 1, maybe 2 colors out of an entire palette. Very disappointed!
It's not Tonic, but 4
Milissa from MI
It will do. I was trying to find a replacement color. Unfortunately they stopped making Tonic my go to color.. it's okay color.. darker and not real shimmy. Bring back Tonic!!! Stays put like all UD eyeshadows.
Huge disappointment! 1
thecatsmeow from Virginia
I gladly paid the price for this eyeshadow because pinks are my favorites. I have fair skin, but all my other pinks show up me...this one did not...at all. It doesn't look like the picture online either, and to be as expensive as it is, it is a huge letdown. I cannot recommend it at all.